以用户为中心的行为跟踪：从三个使用自助计算管道的案例研究中汲取的经验教训

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2024-10-14 DOI:10.1080/00913367.2024.2403613

Alvin Zhou, Danaë Metaxa, Young Mie Kim, Kokil Jaidka

引用次数: 0

摘要

以用户为中心的行为跟踪是一种前沿的计算社会科学工具，在广告研究中大有可为。文章介绍了这项技术，并介绍了三种 "即做即用 "方法。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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User-Centric Behavioral Tracking: Lessons from Three Case Studies with Do-It-Yourself Computational Pipelines

User-centric behavioral tracking, a cutting-edge computational social science tool, holds tremendous promise for advertising research. The article introduces the technique and presents three do-it-...

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来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.