How Effective is the Use of Religious Appeals in Advertising? A Meta-Analytic Investigation

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2024-10-03 DOI:10.1080/00913367.2024.2402375

Mehmet Safa Çam, Fatih Çelik, Blend Ibrahim, David Gligor

引用次数: 0

Abstract

Advertising scholars have studied the persuasiveness of religious symbols in ads for more than two decades. However, the extent to which religious appeals influence attitudes and behavioral intenti...

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广告中使用宗教诉求的效果如何？一项元分析调查

二十多年来，广告学者一直在研究广告中宗教符号的说服力。然而，宗教诉求在多大程度上影响了人们的态度和行为意向？

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来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.