自己命运的代理人：新自由主义话语如何渗透获奖公益广告

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2024-01-08 DOI:10.1080/00913367.2023.2291474

Kasey Windels, Sophia Mueller, Xiaofan Wei, Huan Chen

引用次数: 0

摘要

公益广告（PSA）是政府和非营利组织为服务公众利益而传播的信息。在强调社会公益的同时，公益广告应较少采用新自由主义......

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Agent of Your Own Destiny: How Neoliberal Discourses Permeate Award-Winning Public Service Announcements

Public service announcements (PSAs) are messages disseminated by governments and nonprofits to serve the public interest. In emphasizing social good, PSAs should be less likely to employ neoliberal...

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来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.