Journal of Advertising最新文献

{"title":"Understanding Consumers’ Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniques","authors":"Wen Xie, Mi Hyun Lee, Ming Chen, Zhu Han","doi":"10.1080/00913367.2023.2258388","DOIUrl":"https://doi.org/10.1080/00913367.2023.2258388","url":null,"abstract":"As mobile devices have become a necessity in our daily lives, mobile advertising is also prevalent. Accordingly, it is critical for practitioners to understand how consumers visually attend to mobi...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"64 41","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71524820","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Central venous catheter-related complications in older haemodialysis patients: A multicentre observational cohort study.","authors":"Mathijs van Oevelen, Boudewijn Dc Heggen, Alferso C Abrahams, Joris I Rotmans, Maarten Gj Snoeijs, Robin Wm Vernooij, Marjolijn van Buren, Sabine Ca Meijvis","doi":"10.1177/11297298221085225","DOIUrl":"10.1177/11297298221085225","url":null,"abstract":"<p><strong>Background: </strong>Central venous catheters (CVC) remain a commonly used vascular access option in haemodialysis, despite guidelines advising to preferably use arteriovenous fistulae. Compared to younger patients, the risk-benefit ratio of CVC in older patients might be more beneficial, but previous studies mainly focussed on catheter-related bacteraemia and/or assessed tunnelled CVC (TCVC) only. This study's aim was to compare all catheter-related infections and malfunctions in older patients with younger patients using all CVC subtypes.</p><p><strong>Materials and methods: </strong>We used data from DUCATHO, a multicentre observational cohort study in The Netherlands. All adult patients in whom a CVC was placed for haemodialysis between 2012 and 2016 were included. The primary endpoint was the occurrence of catheter-related infections, comparing patients aged ⩾70 years with patients aged <70 years (reference). As secondary endpoints, catheter malfunctions and catheter removal due to either infection or malfunction were assessed. Using Cox proportional hazards and recurrent events modelling, hazard ratios (HR) with 95% confidence intervals (CI) were calculated with adjustment of prespecified confounders. Additionally, endpoints were assessed for non-tunnelled CVC (NTCVC) and TCVC separately.</p><p><strong>Results: </strong>A total of 1595 patients with 2731 CVC (66.5% NTCVC, 33.1% TCVC) were included. Of these patients, 1001 (62.8%) were aged <70 years and 594 (37.2%) ⩾70 years. No statistically significant difference was found for the occurrence of catheter-related infections (adjusted HR 0.80-95% CI 0.62-1.02), catheter malfunction (adjusted HR 0.94-95% CI 0.75-1.17) and catheter removal due to infection or malfunction (adjusted HR 0.94-95% CI 0.80-1.11). Results were comparable when assessing NTCVC and TCVC separately.</p><p><strong>Conclusion: </strong>Patients aged ⩾70 to <70 years have a comparable risk for the occurrence of catheter-related infections and catheter malfunction. These findings may help when discussing treatment options with older patients starting haemodialysis and may inform the current debate on the best vascular access for these patients.</p>","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"12 1","pages":"1322-1331"},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10714686/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80988104","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Benefactor- versus Recipient-Focused Charitable Appeals: How to Leverage In-Group Bias to Promote Donations for Out-Group Recipients","authors":"Bingqing (Miranda) Yin, Yexin Jessica Li","doi":"10.1080/00913367.2023.2255241","DOIUrl":"https://doi.org/10.1080/00913367.2023.2255241","url":null,"abstract":"Charities often feature their recipients as protagonists in fundraising appeals (i.e., recipient-focused appeals), and considerable research has examined the best way to portray recipients to gener...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"79 10","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72365718","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Ethnic Minorities in Advertising","authors":"Anna Rößner, Martin Eisend","doi":"10.1080/00913367.2023.2255247","DOIUrl":"https://doi.org/10.1080/00913367.2023.2255247","url":null,"abstract":"The literature on diversity suffers from several shortcomings, leading to conflicting views or unjustified beliefs about ethnic minorities in advertising. Evidence is needed to show whether adverti...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"12 3","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71417509","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Body as a Process versus Body as an Object: The Consequences of How Larger-Bodied Women Are Portrayed in Health-Related Advertising","authors":"Deepika Naidu, Andrew W. Perkins, Elizabeth Howlett","doi":"10.1080/00913367.2023.2255234","DOIUrl":"https://doi.org/10.1080/00913367.2023.2255234","url":null,"abstract":"This research investigates how health-related brands can benefit from the inclusion of larger-bodied women in advertising. Given that larger-bodied women are more representative of the average Amer...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"51 12","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71436076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Social Exclusion: A Bibliometric Analysis and Future Research Directions in Advertising","authors":"Yeyi Liu, Kshitij Bhoumik, Aulona Ulqinaku, Laura Grazzini","doi":"10.1080/00913367.2023.2255250","DOIUrl":"https://doi.org/10.1080/00913367.2023.2255250","url":null,"abstract":"Advertisers have begun to recognize the role of inclusive advertising in consumer well-being. One way to increase inclusivity is to minimize experiences of exclusion using marketing tools. Although...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"12 4","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71417508","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Inclusive Advertising for a Better World","authors":"Giampaolo Viglia, Wan-Hsiu Sunny Tsai, Gopal Das, Iryna Pentina","doi":"10.1080/00913367.2023.2255242","DOIUrl":"https://doi.org/10.1080/00913367.2023.2255242","url":null,"abstract":"Published in Journal of Advertising (Vol. 52, No. 5, 2023)","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"12 5","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71417507","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Driving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising","authors":"Linda Tuncay Zayer, Catherine A. Coleman, Lauren Gurrieri","doi":"10.1080/00913367.2023.2255233","DOIUrl":"https://doi.org/10.1080/00913367.2023.2255233","url":null,"abstract":"Utilizing a qualitative thematic analysis of submission materials for 18 award-winning, gender-inclusive campaigns at the Cannes International Festival of Creativity, this research reenvisions incl...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"11 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50164616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Inclusivity in Advertising: A Typology Framework for Understanding Consumer Reactions","authors":"Dean Charles Hugh Wilkie, Amelie Jay Burgess, Abas Mirzaei, Rebecca M. Dolan","doi":"10.1080/00913367.2023.2255252","DOIUrl":"https://doi.org/10.1080/00913367.2023.2255252","url":null,"abstract":"The promotion of diversity and inclusion in advertising has the potential to bring about positive change in society. Despite its importance, there has been limited research on consumer reactions to...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"10 26","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50164618","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode","authors":"Felix Septianto, Frank Mathmann, Linda D. Hollebeek, E. Tory Higgins","doi":"10.1080/00913367.2023.2255251","DOIUrl":"https://doi.org/10.1080/00913367.2023.2255251","url":null,"abstract":"While prior research has gleaned important insight into consumers’ social media engagement, an important literature-based tension exists that warrants further attention. On the one hand, females ar...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"10 22","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50164622","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}