Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2023-08-14 DOI:10.1080/00913367.2023.2236149

Sheng Bi, Andrew W. Perkins, Huan Chen, Benjamin Phifer

引用次数: 0

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你的老板更喜欢冰茶广告吗?感觉强大对消费者对冷广告偏好的影响

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来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.