Journal of Advertising Research Quality and Ethics Guidelines

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2023-07-17 DOI:10.1080/00913367.2023.2227015

J. Huh

引用次数: 0

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广告研究质量与道德准则杂志

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来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.