#Sponsored：赌博赞助研究的系统文献综述和理论框架

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2024-01-02 DOI:10.1080/00913367.2023.2288829

Steffi De Jans, Liselot Hudders, Bram Constandt

引用次数: 0

摘要

这篇关于赌博赞助研究的系统性综述深入探讨了赌博赞助研究的现状，为理解赌博赞助的机制提供了一个理论框架。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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#Sponsored: A Systematic Literature Review and Theoretical Framework of Gambling Sponsorship Research

This systematic review of research on gambling sponsorship provides insight into the current state of the art of gambling sponsorship research, a theoretical framework for understanding the mechani...

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来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.