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Journal of Marketing Research and Case Studies最新文献

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Innovation Marketing from the Perspective of New Technologies in the Food and Beverage Industry 食品饮料行业新技术视角下的创新营销
Journal of Marketing Research and Case Studies Pub Date : 2022-11-04 DOI: 10.5171/2022.492387
A. Ahamat, Muhamad Sham Shahkat Ali, M. Azami, Nunna Venkata Prasad
{"title":"Innovation Marketing from the Perspective of New Technologies in the Food and Beverage Industry","authors":"A. Ahamat, Muhamad Sham Shahkat Ali, M. Azami, Nunna Venkata Prasad","doi":"10.5171/2022.492387","DOIUrl":"https://doi.org/10.5171/2022.492387","url":null,"abstract":"Today, the Food and Beverage (F&B) sector focuses more on using innovative marketing technologies to introduce their products and enhance their company's image. However, consumer adoption technology of products or services continues to be a challenge for the marketer in the market","PeriodicalId":178676,"journal":{"name":"Journal of Marketing Research and Case Studies","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114524025","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Factors in Planning Strategic Marketing Communication: Project Management Software 策划战略营销传播的因素:项目管理软件
Journal of Marketing Research and Case Studies Pub Date : 2022-08-16 DOI: 10.5171/2022.263949
Sonja H. Bickford, Madison Dimmitt
{"title":"Factors in Planning Strategic Marketing Communication: Project Management Software","authors":"Sonja H. Bickford, Madison Dimmitt","doi":"10.5171/2022.263949","DOIUrl":"https://doi.org/10.5171/2022.263949","url":null,"abstract":"The aim of the exploratory study was to gain an understanding of the key uses and features from those who use project management software to better understand user benefits which in turn aids in choosing advertising language for specific target audience segments for better targeted marketing campaigns.","PeriodicalId":178676,"journal":{"name":"Journal of Marketing Research and Case Studies","volume":"79 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114848590","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Is the COVID-19 Pandemic the Reason for Changes in Consumer Behaviour? COVID-19大流行是消费者行为改变的原因吗?
Journal of Marketing Research and Case Studies Pub Date : 2022-07-28 DOI: 10.5171/2022.254291
Alexandru Mihaita ICHIM
{"title":"Is the COVID-19 Pandemic the Reason for Changes in Consumer Behaviour?","authors":"Alexandru Mihaita ICHIM","doi":"10.5171/2022.254291","DOIUrl":"https://doi.org/10.5171/2022.254291","url":null,"abstract":"COVID-19 pandemic was the main reason last year that determined changes in our behavior. COVID-19 changed people's behavior, and its effects will be long-lasting. We had become more nervous and unsocial. But, on the other hand, we were more careful with what we eat during the lockdown period, and we used defensive behavior to protect against viruses, also during the lockdown period.","PeriodicalId":178676,"journal":{"name":"Journal of Marketing Research and Case Studies","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126694311","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Application of Eye Tracking to Study Consumer Buying Behavior on the Example of Carbonated Soft Drinks in Cans 眼动追踪技术在消费者购买行为研究中的应用——以罐装碳酸软饮料为例
Journal of Marketing Research and Case Studies Pub Date : 2022-04-20 DOI: 10.5171/2022.656769
B. Kabaja
{"title":"Application of Eye Tracking to Study Consumer Buying Behavior on the Example of Carbonated Soft Drinks in Cans","authors":"B. Kabaja","doi":"10.5171/2022.656769","DOIUrl":"https://doi.org/10.5171/2022.656769","url":null,"abstract":"Despite their relatively low nutritive value, carbonated soft drinks remain widely consumed all over the world and their sales forecasts continue to show an upward trend. There are now several global players dominating the market; however, the segment still boasts a great potential for introducing new products.","PeriodicalId":178676,"journal":{"name":"Journal of Marketing Research and Case Studies","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128139584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Motivational Factors of Conference Attendees – Relevance of Online Communication and Nationality 会议参加者的动机因素——网络交流与国籍的相关性
Journal of Marketing Research and Case Studies Pub Date : 2022-01-14 DOI: 10.5171/2022.318812
Hanna Kazak, Ricardo Fontes CORREIA
{"title":"Motivational Factors of Conference Attendees – Relevance of Online Communication and Nationality","authors":"Hanna Kazak, Ricardo Fontes CORREIA","doi":"10.5171/2022.318812","DOIUrl":"https://doi.org/10.5171/2022.318812","url":null,"abstract":"The main goal of this paper is to understand whether there are different motivational factors of decision-making processes to attend a conference from people of different nationalities (namely Portuguese and Germans) as well as their social media usage and preferences.","PeriodicalId":178676,"journal":{"name":"Journal of Marketing Research and Case Studies","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133389426","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Promoting The Country of Origin Through the Assets of Exported Services: The Moroccan Case 通过出口服务资产促进原产国:摩洛哥案例
Journal of Marketing Research and Case Studies Pub Date : 2021-12-23 DOI: 10.5171/2021.210134
Sarah Ennmer
{"title":"Promoting The Country of Origin Through the Assets of Exported Services: The Moroccan Case","authors":"Sarah Ennmer","doi":"10.5171/2021.210134","DOIUrl":"https://doi.org/10.5171/2021.210134","url":null,"abstract":"Banking services are one of the main Moroccan exports in Africa. These representations can be studied in order to verify the reversed country of origin effect. Can these services impact the way their users perceive the country? Do they even communicate on their origin or does their process focus on the economical variables only? These questions nurture the scientific research.","PeriodicalId":178676,"journal":{"name":"Journal of Marketing Research and Case Studies","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124311822","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
An Exploration of the Green Targeting Strategy – Green Brand Positioning Strategy Linkage: A Qualitative Study 绿色定位策略与绿色品牌定位策略联动探索:定性研究
Journal of Marketing Research and Case Studies Pub Date : 2021-12-15 DOI: 10.5171/2021.127140
Mihail V. Stoica
{"title":"An Exploration of the Green Targeting Strategy – Green Brand Positioning Strategy Linkage: A Qualitative Study","authors":"Mihail V. Stoica","doi":"10.5171/2021.127140","DOIUrl":"https://doi.org/10.5171/2021.127140","url":null,"abstract":"The importance of the relation between targeting and positioning strategies is amplified in the context of the green market, as a result of the difficulty that many companies face in attracting an important customer base. The purpose of this paper is to provide a perspective on the relation between the targeting strategy and the green brand positioning strategy.","PeriodicalId":178676,"journal":{"name":"Journal of Marketing Research and Case Studies","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124984658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Motivation to Use Free Floating Car Rental Service in Riga: The CARGURU Case 在里加使用免费浮动汽车租赁服务的动机:CARGURU案例
Journal of Marketing Research and Case Studies Pub Date : 2021-12-14 DOI: 10.5171/2021.127627
Kārlis Krēsliņš, Ion Cararus, Marius Onofrei, T. Vasiljeva
{"title":"Motivation to Use Free Floating Car Rental Service in Riga: The CARGURU Case","authors":"Kārlis Krēsliņš, Ion Cararus, Marius Onofrei, T. Vasiljeva","doi":"10.5171/2021.127627","DOIUrl":"https://doi.org/10.5171/2021.127627","url":null,"abstract":"Digital transformation and digitalization in general have made a significant impact on the service industry, including banking, commerce and renting. Technology, including mobile applications, has converted traditional and formerly inseparable services into ones that can be used from any place and at any time.","PeriodicalId":178676,"journal":{"name":"Journal of Marketing Research and Case Studies","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124714183","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Product Policy and Neuromarketing in The Context of Slovak Consumer 斯洛伐克消费者语境下的产品政策和神经营销
Journal of Marketing Research and Case Studies Pub Date : 2021-08-05 DOI: 10.5171/2021.800872
Tatiana Pethö, R. Štefko, Jaroslava Gburova
{"title":"Product Policy and Neuromarketing in The Context of Slovak Consumer","authors":"Tatiana Pethö, R. Štefko, Jaroslava Gburova","doi":"10.5171/2021.800872","DOIUrl":"https://doi.org/10.5171/2021.800872","url":null,"abstract":"The aim of this paper is to present a theoretical summary of product policy and neuromarketing, as well as to identify differences in the perception of quality and selected forms of promotion, which significantly affect the shopping behavior of Slovak consumers. The research sample consisted of 166 respondents aged from 18 to 60 years (53.6% men).","PeriodicalId":178676,"journal":{"name":"Journal of Marketing Research and Case Studies","volume":"242 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133865315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Gravitating towards Consumers’ Use of Contactless Payment: A COVID 19 Pandemic Perspective 吸引消费者使用非接触式支付:从COVID - 19大流行的角度来看
Journal of Marketing Research and Case Studies Pub Date : 2021-07-29 DOI: 10.5171/2021.679283
L. Putit, Amirah Ahmad Suki, Mohamad Fariz Abdullah, Norsiah Ahmad, N. F. Salleh, Nini Hartini Asmawi
{"title":"Gravitating towards Consumers’ Use of Contactless Payment: A COVID 19 Pandemic Perspective","authors":"L. Putit, Amirah Ahmad Suki, Mohamad Fariz Abdullah, Norsiah Ahmad, N. F. Salleh, Nini Hartini Asmawi","doi":"10.5171/2021.679283","DOIUrl":"https://doi.org/10.5171/2021.679283","url":null,"abstract":"Over the years, past research has revealed that human nature is continuously evolving. Inevitably, this evolution is further extended to individuals’ adoption towards a new set of consumption behaviour. In the current global coronavirus pandemic (termed COVID 19), consumers are further contemplating on alternative forms of payment in pursuit of a safer method to purchase goods and services.","PeriodicalId":178676,"journal":{"name":"Journal of Marketing Research and Case Studies","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124275225","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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