{"title":"Testing the Costumers’ Purchase Intention of an Artificial Sweetener Product: Do Brand Image Have an Effect?","authors":"U. Suhud, Surianto","doi":"10.5171/2018.557730","DOIUrl":"https://doi.org/10.5171/2018.557730","url":null,"abstract":"Indonesia has been ranked fifth as the country with the highest number of diabetics in the world and third in Asia (Susilawati & Rezkisari, 2015) and diabetic is a type of fourth-most deadly disease in this archipelago country (Widowati, 2015). By seeing these facts, producers of low-sugar or sugar-free products should have an excellent opportunity to educate public about the dangers of excessive sugar consumption and its impact on health, while offering their products. Abstract","PeriodicalId":178676,"journal":{"name":"Journal of Marketing Research and Case Studies","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122605573","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Audience Opinions on Egyptian Television Advertising and Attitudes towards Product Placement","authors":"Tara Al-Kadi","doi":"10.5171/2018.940661","DOIUrl":"https://doi.org/10.5171/2018.940661","url":null,"abstract":"Product placement is a marketing technique, where a product, service or a trademark, is included or referred to in works such as television programmes or films for advertising purposes in return for money. OFCOM Code defines it specifically as: “The inclusion in a programme of, or of a reference to, a product, service or trademark where the inclusion is for a commercial purpose, and is in return for the making of any payment, or the giving of other valuable consideration, to any relevant provider or any person connected with a relevant provider, and is not prop Abstract","PeriodicalId":178676,"journal":{"name":"Journal of Marketing Research and Case Studies","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132490869","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
