{"title":"人工甜味剂产品的消费者购买意愿测试:品牌形象是否有影响?","authors":"U. Suhud, Surianto","doi":"10.5171/2018.557730","DOIUrl":null,"url":null,"abstract":"Indonesia has been ranked fifth as the country with the highest number of diabetics in the world and third in Asia (Susilawati & Rezkisari, 2015) and diabetic is a type of fourth-most deadly disease in this archipelago country (Widowati, 2015). By seeing these facts, producers of low-sugar or sugar-free products should have an excellent opportunity to educate public about the dangers of excessive sugar consumption and its impact on health, while offering their products. Abstract","PeriodicalId":178676,"journal":{"name":"Journal of Marketing Research and Case Studies","volume":"7 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Testing the Costumers’ Purchase Intention of an Artificial Sweetener Product: Do Brand Image Have an Effect?\",\"authors\":\"U. Suhud, Surianto\",\"doi\":\"10.5171/2018.557730\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Indonesia has been ranked fifth as the country with the highest number of diabetics in the world and third in Asia (Susilawati & Rezkisari, 2015) and diabetic is a type of fourth-most deadly disease in this archipelago country (Widowati, 2015). By seeing these facts, producers of low-sugar or sugar-free products should have an excellent opportunity to educate public about the dangers of excessive sugar consumption and its impact on health, while offering their products. Abstract\",\"PeriodicalId\":178676,\"journal\":{\"name\":\"Journal of Marketing Research and Case Studies\",\"volume\":\"7 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-10-08\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Marketing Research and Case Studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5171/2018.557730\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Research and Case Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5171/2018.557730","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Testing the Costumers’ Purchase Intention of an Artificial Sweetener Product: Do Brand Image Have an Effect?
Indonesia has been ranked fifth as the country with the highest number of diabetics in the world and third in Asia (Susilawati & Rezkisari, 2015) and diabetic is a type of fourth-most deadly disease in this archipelago country (Widowati, 2015). By seeing these facts, producers of low-sugar or sugar-free products should have an excellent opportunity to educate public about the dangers of excessive sugar consumption and its impact on health, while offering their products. Abstract
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