Journal of Marketing Research and Case Studies最新文献_第3页

Patterns of Communication between Gen Z and Public Institutions in Times of Crisis: A Study Based on Relationship Marketing Principles 危机时期Z世代与公共机构的沟通模式:基于关系营销原则的研究

Journal of Marketing Research and Case Studies Pub Date : 2021-07-29 DOI: 10.5171/2021.258599

F. Stancioiu, N. Pop, Raluca Năstate Anysz, Cristina-Andrada Baba

引用次数: 0

A Heuristic Method of Constructing Shortlists of Attractive Offers 一种构建有吸引力报价短名单的启发式方法

Journal of Marketing Research and Case Studies Pub Date : 2021-07-09 DOI: 10.5171/2021.367917

Aleksander Marianski, M. Kedziora, David Ramsey, Leopold Szczurowski

引用次数: 0

Consumer Purchasing Behaviour and Neuromarketing in The Context of Gender Differences 性别差异背景下的消费者购买行为与神经营销

Journal of Marketing Research and Case Studies Pub Date : 2021-06-09 DOI: 10.5171/2021.321466

R. Štefko, Anna Tomkova, J. Kovaľová, Ivana Ondrijová

引用次数: 3

The Emerging Trend of Niche Tourism: Impact Analysis 生态位旅游的新兴趋势:影响分析

Journal of Marketing Research and Case Studies Pub Date : 2021-05-24 DOI: 10.5171/2021.134710

Corina Larisa Bunghez

引用次数: 6

Perceived Complex Image and Induced Image: Concordance or Discordance in the Case of the City of Tyre 感知的复杂形象与诱导的形象:提尔城案例中的一致或不一致

Journal of Marketing Research and Case Studies Pub Date : 2021-01-05 DOI: 10.5171/2021.773594

Batoul Tamim, Walid J. Abou-Khalil, Eliane Khalifé

引用次数: 0

How Social Inclusion Promotes Sales: An Analysis of the Example of Employing People with Disabilities 社会包容如何促进销售:以雇用残障人士为例分析

Journal of Marketing Research and Case Studies Pub Date : 2019-09-06 DOI: 10.5171/2019.463316

Boris Miethlich, A. G. Oldenburg

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引用次数: 4

Addressing Intellectual Capital in the Context of Integrated Strategy and Performance: Emphasizing the Role of Companies’ Unique Value Creation Mechanism, While Targeting Better Organizational Reporting In Romania: The Case of Green Marketing and Green Marketing Strategies 在综合战略和绩效的背景下处理智力资本:强调公司独特的价值创造机制的作用，同时以罗马尼亚更好的组织报告为目标:绿色营销和绿色营销战略的案例

Journal of Marketing Research and Case Studies Pub Date : 2019-06-17 DOI: 10.5171/2019.672821

C. Popescu

引用次数: 16

The R(Evolution) of Territorial Marketing : Towards an Identity Marketing 地域营销的进化:走向认同营销

Journal of Marketing Research and Case Studies Pub Date : 2019-04-24 DOI: 10.5171/2019.944163

Yasmine Alaoui, R. Abba

{"title":"The R(Evolution) of Territorial Marketing : Towards an Identity Marketing","authors":"Yasmine Alaoui, R. Abba","doi":"10.5171/2019.944163","DOIUrl":"https://doi.org/10.5171/2019.944163","url":null,"abstract":"In a context of asserted competition, political decision-makers in charge of territorial destiny can no longer resolve to “do things well”, they must ‘do the right things”, those that will be the most structuring and the most determining for the future of the territory. They now have to face new dilemmas and tensions which force them into showing more discernment, responsiveness as well as creativity to address the growing complexity of local issues. They must retain the territorial marketing that will not only allow their territory to develop, but first of all to survive. As a result, territorial marketing today takes a broader, more in-depth, more strategic and more versatile approach, drawing on sources as diverse as anthropology, sociology, culture, etc. Identity marketing is part of the new practices of territorial marketing and draws from the reservoir of the territory’s intrinsic strengths and weaknesses to develop its territorial marketing approach. This paper has two main objectives; the first one is to explore and present the major new marketing practices, the result of observations at the level of several territories – Some of these practices have already been formalized and have proven their worth in terms of outcomes; others have reached in the improvement phase or are going through the experimental stage. The second objective of this article is to explain the state of mind of the new identity-based territorial marketing approach that will allow territories to be branded in order to be noticed.","PeriodicalId":178676,"journal":{"name":"Journal of Marketing Research and Case Studies","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134291691","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Understanding Fashion Buying Motivation for SME 中小企业时装购买动机探析

Journal of Marketing Research and Case Studies Pub Date : 2019-01-22 DOI: 10.5171/2019.773197

Valentina Iuliana Diaconu, Mădălin Lucian Cerceloiu

引用次数: 0

Consumer Resistance: An Exploration of the Moroccan Case 消费者抵抗:摩洛哥案例的探索

Journal of Marketing Research and Case Studies Pub Date : 2018-10-25 DOI: 10.5171/2018.119678

Soukaina Kemmou, A. Aomari

引用次数: 1