性别差异背景下的消费者购买行为与神经营销

Journal of Marketing Research and Case Studies Pub Date : 2021-06-09 DOI:10.5171/2021.321466

R. Štefko, Anna Tomkova, J. Kovaľová, Ivana Ondrijová

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引用次数: 3

摘要

在理论部分，本文研究了购物行为背景下的神经营销和性别差异问题。主要目标是在性别平等的背景下，确定消费者购物行为和神经营销评估的统计显著差异。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Consumer Purchasing Behaviour and Neuromarketing in The Context of Gender Differences

The paper, in the theoretical part, deals with the issue of neuromarketing and gender differences in the context of shopping behavior. The main goal is to identify statistically significant differences in the evaluation of consumer shopping behavior and neuromarketing in the context of gender equality.

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Journal of Marketing Research and Case Studies

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