Addressing Intellectual Capital in the Context of Integrated Strategy and Performance: Emphasizing the Role of Companies’ Unique Value Creation Mechanism, While Targeting Better Organizational Reporting In Romania: The Case of Green Marketing and Green Marketing Strategies

Journal of Marketing Research and Case Studies Pub Date : 2019-06-17 DOI:10.5171/2019.672821

C. Popescu

引用次数: 16

Abstract

Cite this Article as: Cristina Raluca GH. POPESCU (2019), “Addressing Intellectual Capital in the Context of Integrated Strategy and Performance: Emphasizing the Role of Companies’ Unique Value Creation Mechanism, While Targeting Better Organizational Reporting In Romania: The Case of Green Marketing and Green Marketing Strategies ", Journal of Marketing Research and Case Studies, Vol. 2019 (2019), Article ID 672821, DOI: 10.5171/2019.672821 Research Article

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在综合战略和绩效的背景下处理智力资本:强调公司独特的价值创造机制的作用，同时以罗马尼亚更好的组织报告为目标:绿色营销和绿色营销战略的案例

引用本文为:Cristina Raluca GH。POPESCU(2019)，“在整合战略和绩效的背景下解决智力资本:强调公司独特价值创造机制的作用，同时针对罗马尼亚更好的组织报告:绿色营销和绿色营销战略的案例”，市场研究与案例研究杂志，2019(2019)，文章ID 672821, DOI: 10.5171/2019.672821研究文章

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Journal of Marketing Research and Case Studies

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