{"title":"在综合战略和绩效的背景下处理智力资本:强调公司独特的价值创造机制的作用，同时以罗马尼亚更好的组织报告为目标:绿色营销和绿色营销战略的案例","authors":"C. Popescu","doi":"10.5171/2019.672821","DOIUrl":null,"url":null,"abstract":"Cite this Article as: Cristina Raluca GH. POPESCU (2019), “Addressing Intellectual Capital in the Context of Integrated Strategy and Performance: Emphasizing the Role of Companies’ Unique Value Creation Mechanism, While Targeting Better Organizational Reporting In Romania: The Case of Green Marketing and Green Marketing Strategies \", Journal of Marketing Research and Case Studies, Vol. 2019 (2019), Article ID 672821, DOI: 10.5171/2019.672821 Research Article","PeriodicalId":178676,"journal":{"name":"Journal of Marketing Research and Case Studies","volume":"18 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"16","resultStr":"{\"title\":\"Addressing Intellectual Capital in the Context of Integrated Strategy and Performance: Emphasizing the Role of Companies’ Unique Value Creation Mechanism, While Targeting Better Organizational Reporting In Romania: The Case of Green Marketing and Green Marketing Strategies\",\"authors\":\"C. Popescu\",\"doi\":\"10.5171/2019.672821\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Cite this Article as: Cristina Raluca GH. POPESCU (2019), “Addressing Intellectual Capital in the Context of Integrated Strategy and Performance: Emphasizing the Role of Companies’ Unique Value Creation Mechanism, While Targeting Better Organizational Reporting In Romania: The Case of Green Marketing and Green Marketing Strategies \\\", Journal of Marketing Research and Case Studies, Vol. 2019 (2019), Article ID 672821, DOI: 10.5171/2019.672821 Research Article\",\"PeriodicalId\":178676,\"journal\":{\"name\":\"Journal of Marketing Research and Case Studies\",\"volume\":\"18 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-06-17\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"16\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Marketing Research and Case Studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5171/2019.672821\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Research and Case Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5171/2019.672821","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Addressing Intellectual Capital in the Context of Integrated Strategy and Performance: Emphasizing the Role of Companies’ Unique Value Creation Mechanism, While Targeting Better Organizational Reporting In Romania: The Case of Green Marketing and Green Marketing Strategies
Cite this Article as: Cristina Raluca GH. POPESCU (2019), “Addressing Intellectual Capital in the Context of Integrated Strategy and Performance: Emphasizing the Role of Companies’ Unique Value Creation Mechanism, While Targeting Better Organizational Reporting In Romania: The Case of Green Marketing and Green Marketing Strategies ", Journal of Marketing Research and Case Studies, Vol. 2019 (2019), Article ID 672821, DOI: 10.5171/2019.672821 Research Article
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