一种构建有吸引力报价短名单的启发式方法

Journal of Marketing Research and Case Studies Pub Date : 2021-07-09 DOI:10.5171/2021.367917

Aleksander Marianski, M. Kedziora, David Ramsey, Leopold Szczurowski

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引用次数: 0

摘要

由于有了互联网，消费者可以很容易地以极低的成本获得大量商品的基本信息。这使消费者能够判断一个独特的有价值的商品(如公寓或二手车)的报价是否具有潜在的吸引力，但需要更多的信息(通常通过观察现实生活中的报价获得)来做出最终决定。

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A Heuristic Method of Constructing Shortlists of Attractive Offers

Thanks to the Internet, consumers can easily obtain basic information about a very large number of offers at very little cost. This enables consumers to judge whether an offer of a unique valuable good (such as a flat or second-hand car) is potentially attractive, but more information (normally gained by observing an offer in real life) is needed to make a final decision.

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Journal of Marketing Research and Case Studies

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