危机时期Z世代与公共机构的沟通模式:基于关系营销原则的研究

Journal of Marketing Research and Case Studies Pub Date : 2021-07-29 DOI:10.5171/2021.258599

F. Stancioiu, N. Pop, Raluca Năstate Anysz, Cristina-Andrada Baba

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引用次数: 0

摘要

在危机时期，公共机构的作用日益增强，公民与机构之间的沟通日益重要，以便维护社会的公民结构，并确保在危机之后维持信任。

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Patterns of Communication between Gen Z and Public Institutions in Times of Crisis: A Study Based on Relationship Marketing Principles

In time of crisis, the role of public institutions is on the rise and the communication between citizens and institutions is increasingly important, in order to preserve society's civic fabric and ensure the maintenance of trust in the aftermath of the crisis.

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Journal of Marketing Research and Case Studies

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