Batoul Tamim, Walid J. Abou-Khalil, Eliane Khalifé
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Perceived Complex Image and Induced Image: Concordance or Discordance in the Case of the City of Tyre
This research examines the image of a Lebanese tourist destination, the city of Tyre. In order to detect and analyze the existing differences between the complex image as perceived by the destination’s visitors and the desired image by the city municipality, two complementary studies were carried out.
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