会议参加者的动机因素——网络交流与国籍的相关性

Journal of Marketing Research and Case Studies Pub Date : 2022-01-14 DOI:10.5171/2022.318812

Hanna Kazak, Ricardo Fontes CORREIA

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引用次数: 0

摘要

本文的主要目的是了解不同国籍的人(即葡萄牙人和德国人)参加会议的决策过程是否存在不同的动机因素，以及他们的社交媒体使用和偏好。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Motivational Factors of Conference Attendees – Relevance of Online Communication and Nationality

The main goal of this paper is to understand whether there are different motivational factors of decision-making processes to attend a conference from people of different nationalities (namely Portuguese and Germans) as well as their social media usage and preferences.

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Journal of Marketing Research and Case Studies

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