吸引消费者使用非接触式支付:从COVID - 19大流行的角度来看

Journal of Marketing Research and Case Studies Pub Date : 2021-07-29 DOI:10.5171/2021.679283

L. Putit, Amirah Ahmad Suki, Mohamad Fariz Abdullah, Norsiah Ahmad, N. F. Salleh, Nini Hartini Asmawi

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引用次数: 1

摘要

多年来，过去的研究表明，人性是不断进化的。不可避免地，这种演变进一步延伸到个人对一套新的消费行为的采用。在当前的全球冠状病毒大流行(称为COVID - 19)中，消费者正在进一步考虑其他支付方式，以寻求更安全的方式购买商品和服务。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Gravitating towards Consumers’ Use of Contactless Payment: A COVID 19 Pandemic Perspective

Over the years, past research has revealed that human nature is continuously evolving. Inevitably, this evolution is further extended to individuals’ adoption towards a new set of consumption behaviour. In the current global coronavirus pandemic (termed COVID 19), consumers are further contemplating on alternative forms of payment in pursuit of a safer method to purchase goods and services.

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Journal of Marketing Research and Case Studies

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