Kārlis Krēsliņš, Ion Cararus, Marius Onofrei, T. Vasiljeva
{"title":"Motivation to Use Free Floating Car Rental Service in Riga: The CARGURU Case","authors":"Kārlis Krēsliņš, Ion Cararus, Marius Onofrei, T. Vasiljeva","doi":"10.5171/2021.127627","DOIUrl":null,"url":null,"abstract":"Digital transformation and digitalization in general have made a significant impact on the service industry, including banking, commerce and renting. Technology, including mobile applications, has converted traditional and formerly inseparable services into ones that can be used from any place and at any time.","PeriodicalId":178676,"journal":{"name":"Journal of Marketing Research and Case Studies","volume":"46 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Research and Case Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5171/2021.127627","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Digital transformation and digitalization in general have made a significant impact on the service industry, including banking, commerce and renting. Technology, including mobile applications, has converted traditional and formerly inseparable services into ones that can be used from any place and at any time.