在里加使用免费浮动汽车租赁服务的动机:CARGURU案例

Journal of Marketing Research and Case Studies Pub Date : 2021-12-14 DOI:10.5171/2021.127627

Kārlis Krēsliņš, Ion Cararus, Marius Onofrei, T. Vasiljeva

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引用次数: 0

摘要

数字化转型和数字化对服务业产生了重大影响，包括银行、商业和租赁。包括移动应用程序在内的技术已经将传统的、以前不可分割的服务转变为可以在任何地点、任何时间使用的服务。

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Motivation to Use Free Floating Car Rental Service in Riga: The CARGURU Case

Digital transformation and digitalization in general have made a significant impact on the service industry, including banking, commerce and renting. Technology, including mobile applications, has converted traditional and formerly inseparable services into ones that can be used from any place and at any time.

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Journal of Marketing Research and Case Studies

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