食品饮料行业新技术视角下的创新营销

Journal of Marketing Research and Case Studies Pub Date : 2022-11-04 DOI:10.5171/2022.492387

A. Ahamat, Muhamad Sham Shahkat Ali, M. Azami, Nunna Venkata Prasad

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摘要

今天，食品和饮料(F&B)部门更注重使用创新的营销技术来介绍他们的产品和提高他们的公司形象。然而，消费者对产品或服务的技术采用对市场营销人员来说仍然是一个挑战

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Innovation Marketing from the Perspective of New Technologies in the Food and Beverage Industry

Today, the Food and Beverage (F&B) sector focuses more on using innovative marketing technologies to introduce their products and enhance their company's image. However, consumer adoption technology of products or services continues to be a challenge for the marketer in the market

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Journal of Marketing Research and Case Studies

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