斯洛伐克消费者语境下的产品政策和神经营销

Journal of Marketing Research and Case Studies Pub Date : 2021-08-05 DOI:10.5171/2021.800872

Tatiana Pethö, R. Štefko, Jaroslava Gburova

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引用次数: 0

摘要

本文的目的是对产品政策和神经营销进行理论总结，并确定质量感知和选择促销形式的差异，这些差异显著影响斯洛伐克消费者的购物行为。研究样本包括166名年龄在18至60岁之间的受访者(53.6%为男性)。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Product Policy and Neuromarketing in The Context of Slovak Consumer

The aim of this paper is to present a theoretical summary of product policy and neuromarketing, as well as to identify differences in the perception of quality and selected forms of promotion, which significantly affect the shopping behavior of Slovak consumers. The research sample consisted of 166 respondents aged from 18 to 60 years (53.6% men).

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Journal of Marketing Research and Case Studies

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