{"title":"眼动追踪技术在消费者购买行为研究中的应用——以罐装碳酸软饮料为例","authors":"B. Kabaja","doi":"10.5171/2022.656769","DOIUrl":null,"url":null,"abstract":"Despite their relatively low nutritive value, carbonated soft drinks remain widely consumed all over the world and their sales forecasts continue to show an upward trend. There are now several global players dominating the market; however, the segment still boasts a great potential for introducing new products.","PeriodicalId":178676,"journal":{"name":"Journal of Marketing Research and Case Studies","volume":"19 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Application of Eye Tracking to Study Consumer Buying Behavior on the Example of Carbonated Soft Drinks in Cans\",\"authors\":\"B. Kabaja\",\"doi\":\"10.5171/2022.656769\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Despite their relatively low nutritive value, carbonated soft drinks remain widely consumed all over the world and their sales forecasts continue to show an upward trend. There are now several global players dominating the market; however, the segment still boasts a great potential for introducing new products.\",\"PeriodicalId\":178676,\"journal\":{\"name\":\"Journal of Marketing Research and Case Studies\",\"volume\":\"19 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-04-20\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Marketing Research and Case Studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5171/2022.656769\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Research and Case Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5171/2022.656769","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Application of Eye Tracking to Study Consumer Buying Behavior on the Example of Carbonated Soft Drinks in Cans
Despite their relatively low nutritive value, carbonated soft drinks remain widely consumed all over the world and their sales forecasts continue to show an upward trend. There are now several global players dominating the market; however, the segment still boasts a great potential for introducing new products.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
