{"title":"策划战略营销传播的因素:项目管理软件","authors":"Sonja H. Bickford, Madison Dimmitt","doi":"10.5171/2022.263949","DOIUrl":null,"url":null,"abstract":"The aim of the exploratory study was to gain an understanding of the key uses and features from those who use project management software to better understand user benefits which in turn aids in choosing advertising language for specific target audience segments for better targeted marketing campaigns.","PeriodicalId":178676,"journal":{"name":"Journal of Marketing Research and Case Studies","volume":"79 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Factors in Planning Strategic Marketing Communication: Project Management Software\",\"authors\":\"Sonja H. Bickford, Madison Dimmitt\",\"doi\":\"10.5171/2022.263949\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The aim of the exploratory study was to gain an understanding of the key uses and features from those who use project management software to better understand user benefits which in turn aids in choosing advertising language for specific target audience segments for better targeted marketing campaigns.\",\"PeriodicalId\":178676,\"journal\":{\"name\":\"Journal of Marketing Research and Case Studies\",\"volume\":\"79 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-08-16\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Marketing Research and Case Studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5171/2022.263949\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Research and Case Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5171/2022.263949","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Factors in Planning Strategic Marketing Communication: Project Management Software
The aim of the exploratory study was to gain an understanding of the key uses and features from those who use project management software to better understand user benefits which in turn aids in choosing advertising language for specific target audience segments for better targeted marketing campaigns.
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