{"title":"Why do guests avoid my hotel? Understanding hotel avoidance","authors":"Yulan Fan , IpKin Anthony Wong , Xingyu Hou","doi":"10.1016/j.ijhm.2025.104443","DOIUrl":"10.1016/j.ijhm.2025.104443","url":null,"abstract":"<div><div>This research builds on the anti-consumption paradigm to investigate why consumers reject certain hotels. This dark side of hotel selection reflects a new phenomenon: hotel avoidance. Using a qualitative approach through semi-structured interviews, this inquiry explores rationales behind consumers distancing themselves from specific accommodation properties or brands. The findings inform a typology for hotel avoidance, delineating five aggregate dimensions that drive consumers to avoid specific hotels: experiential avoidance, identity avoidance, moral avoidance, deficit-value avoidance, and brand image-induced avoidance. Building on these aggregate dimensions, the study further reveals corresponding themes. By extending prior brand avoidance logic into the hospitality service domain, this inquiry adds two key avoidance dimensions—deficit-value avoidance and brand message-induced avoidance—contributing to the anti-consumption scholarship. This study represents the first attempt in the hospitality literature to uncover the underlying reasons for consumers’ avoidance of certain accommodations, while improvising a typology that unifies the dark side of hotel selection decisions. This approach differentiates the present study from the existing literature, which primarily has centered on hotel preferences, selection, and recommendations. It further unlocks insights for operators into reasons behind consumers’ avoidance behaviors, with managerial implications that may mitigate them.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"133 ","pages":"Article 104443"},"PeriodicalIF":8.3,"publicationDate":"2025-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145096858","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Engage more and burnout less through love! Examining the mechanism of hotel department managers’ brand love and health","authors":"Yao-Chin Wang , Allan Cheng Chieh Lu","doi":"10.1016/j.ijhm.2025.104420","DOIUrl":"10.1016/j.ijhm.2025.104420","url":null,"abstract":"<div><div>With the emerging trend of brand love studies in hospitality branding literature, the scope of related research has expanded from analyzing customers’ to employees’ perspectives. Through the lens of social identity theory and conservation of resources theory, this study takes a novel perspective on hotel department managers’ brand love, investigating how outcomes of managers’ brand love influence their health. Data was collected from 324 hotel department managers in the U.S. Findings show that brand love can foster managers’ work engagement and positive affect, improving their perceived health. Meanwhile, although managers’ burnout leads to work-family conflict that harms their health, their brand love and work engagement can ease their perceived burnout. Taken together, this is meaningful to find that hotel managers’ brand love can significantly foster positive outcomes toward health and mitigate adverse effects on health.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"133 ","pages":"Article 104420"},"PeriodicalIF":8.3,"publicationDate":"2025-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145060980","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Frontline employees' responses to customer abuse of robots: An emotional and cognitive perspective","authors":"Ping Sun , Hongyu Chen , Aijing Liu","doi":"10.1016/j.ijhm.2025.104441","DOIUrl":"10.1016/j.ijhm.2025.104441","url":null,"abstract":"<div><div>The growing incidence of robot abuse in public settings has become a notable concern in human–robot interactions. However, previous studies have focused on bystanders’ various reactions, whereas the responses and underlying mechanisms triggered by witnessing robot abuse remain underexplored. Therefore, drawing on the dual-process theory, this study examined the varied responses of frontline employees’ to witnessing the abuse of various task-focused robots. This study conducted two scenario-based experiments with full-time hospitality employees. The results revealed that employees who observed customers’ abuse of robots performing functional tasks were inclined to engage in customer-oriented behavior, and this association was mediated by performance stress (conscious/cognitive processing path). Conversely, witnessing the abuse of robots performing social tasks triggered moral outrage and enhanced retaliatory behavioral intentions (intuitive/affective processing path). Additionally, organizational service climate moderated these effects, increasing the impact of performance stress on customer-oriented behavior and decreasing the impact of moral outrage on retaliatory behavioral intentions. This study enriches the understanding of the spillover effects of robot abuse within the hospitality service triad.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"133 ","pages":"Article 104441"},"PeriodicalIF":8.3,"publicationDate":"2025-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145060900","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Virtual influencers as endorsers in hospitality green marketing","authors":"Huiling Huang , Jing Yu , Dongming Jiang , Tiancheng Wang","doi":"10.1016/j.ijhm.2025.104455","DOIUrl":"10.1016/j.ijhm.2025.104455","url":null,"abstract":"<div><div>This research utilizes a two-stage mixed-methods approach to explore the potential of virtual (vs. human) influencers as endorsers in hospitality green marketing, which has not been well understood. The combination of qualitative and quantitative data reveals that while virtual influencers are generally less effective than human influencers in hospitality green marketing, there is a congruence effect between influencer type (virtual vs. human) and a brand’s green practice type (technology-oriented vs. labor-oriented). Specifically, we find that virtual influencers induce more favorable brand attitudes when the brand emphasizes technology-oriented (vs. labor-oriented) green practices, while human influencers are more effective for labor-oriented (vs. technology-oriented) ones. Mediation analysis indicates that perceived fit and perceived authenticity serially mediate this congruence effect.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"133 ","pages":"Article 104455"},"PeriodicalIF":8.3,"publicationDate":"2025-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145060979","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
M. Omar Parvez , Woo Gon Kim , Ataul Karim Patwary , Noor Azimin Zainol
{"title":"Active participation matters: Impacts of green organizational identity on employees' voluntary green behaviors","authors":"M. Omar Parvez , Woo Gon Kim , Ataul Karim Patwary , Noor Azimin Zainol","doi":"10.1016/j.ijhm.2025.104447","DOIUrl":"10.1016/j.ijhm.2025.104447","url":null,"abstract":"<div><div>This research aims to analyze the green behavior of hotel back-of-house employees by examining how ideology-based culture, employee green regulatory fit, and employee green organizational fit influence the relationship between green organizational identity and employees' pro-environmental actions, both voluntary and task-related. Data were collected from a two-wave survey of 489 employees through self-administered questionnaires over three months in 2024 in St. Petersburg and Clearwater, Florida, USA. The analysis showed that employee green organizational fit and employee green regulatory fit are positively associated with both voluntary and task-related green behaviors. The findings suggest that a green organizational identity and culture significantly impact employees' environmentally friendly actions. Furthermore, the results indicate that organizations can boost employees' green behavior by fostering strong alignment between employee values and their organizational commitment to sustainability.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"133 ","pages":"Article 104447"},"PeriodicalIF":8.3,"publicationDate":"2025-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145096860","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The effects of generative artificial intelligence on consumers in hospitality and tourism: A systematic review and future research directions","authors":"Mengying Zhang , Furui Yi , Dogan Gursoy","doi":"10.1016/j.ijhm.2025.104452","DOIUrl":"10.1016/j.ijhm.2025.104452","url":null,"abstract":"<div><div>This study provides a comprehensive analysis of the current Generative Artificial Intelligence (GenAI) research landscape at the consumer-level in the hospitality and tourism field through a systematic review of GenAI publications. It explores key motivators and barriers affecting consumer adoption of GenAI, along with its broader influence on consumer behavior. The findings indicate that existing research has largely focused on GenAI’s positive impact on operational efficiency, primarily from the perspectives of industry practitioners, service providers, and technology suppliers. However, critical concerns related to consumer experience, such as ethics, psychology, social dynamics, and security, have received limited attention, despite posing significant risks to the successful adoption and sustainable development of GenAI technologies in hospitality and tourism. Drawing on these insights, the study proposes a future research agenda and highlights its theoretical and practical contributions.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"133 ","pages":"Article 104452"},"PeriodicalIF":8.3,"publicationDate":"2025-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145060901","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The paradox of robot social competence: An inverted U-shaped impact on job insecurity and resulting employee responses","authors":"Zhusheng Wu, Dan Huang, Jiayu Shang","doi":"10.1016/j.ijhm.2025.104449","DOIUrl":"10.1016/j.ijhm.2025.104449","url":null,"abstract":"<div><div>As service robots are increasingly integrated into the tourism and hospitality industry, employees are engaging in more social collaborations with them, rendering social interactions a crucial aspect of the adaptation process. While current research has examined employee’s perception and turnover intention related to service robots, limited attention has been paid to how the robots’ social characteristics influence employees’ job insecurity and turnover intention. This study investigates the role of social competence, a key characteristic of service robots, in shaping employees’ job insecurity and, in turn, their turnover intention in the tourism and hospitality sector by conducting two online surveys. The findings reveal an inverted U-shaped relationship between service robots’ social competence and job insecurity. Initially, an improvement in robots’ social competence leads to an increase in job insecurity. However, as their social competence continues to advance beyond a certain point, it acts to reduce this sense of insecurity. Furthermore, job insecurity positively influences turnover intention, with employee resistance and acceptance serving as opposing mediators—resistance exacerbates turnover intention, while acceptance reduces it. By uncovering these mechanisms, this study advances the understanding of human-robot collaboration from the perspective of social competence, offering actionable insights for balancing service robots’ social competence to minimize employee turnover and foster smoother integration in service settings.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"133 ","pages":"Article 104449"},"PeriodicalIF":8.3,"publicationDate":"2025-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145049816","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Preference reversal of green tourism products","authors":"Yaoqi Li , Lixin Peng , Xinying Zeng","doi":"10.1016/j.ijhm.2025.104430","DOIUrl":"10.1016/j.ijhm.2025.104430","url":null,"abstract":"<div><div>The green concept has transformed consumer behavior in the tourism and hospitality industry, sparking interest in how to stimulate green product purchases. While cause-related marketing is an effective strategy, few studies focused on adjusting the donation subject to obtain better results, let alone its preference reversal effect. This study proposes a joint donation framing and explores the influence mechanism of the donation subject framing and its preference reversal effect. Findings indicate that joint donation framing increases purchase intention more than corporate donation framing, with psychological ownership as a mediator. In addition, different evaluation models did not lead to expected preference reversals. This study contributes to cause-related marketing literature and cognitive processes in preference reversals while offering insights for promoting green tourism consumption.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"133 ","pages":"Article 104430"},"PeriodicalIF":8.3,"publicationDate":"2025-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145049804","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jacques Bulchand-Gidumal , Gabriela Cabello-Pestano , Santiago Melián-González
{"title":"Robotics and AI automation in hospitality and tourism: An ability-based approach","authors":"Jacques Bulchand-Gidumal , Gabriela Cabello-Pestano , Santiago Melián-González","doi":"10.1016/j.ijhm.2025.104456","DOIUrl":"10.1016/j.ijhm.2025.104456","url":null,"abstract":"<div><div>There is currently debate about whether digital technologies, such as robotics and AI, will be able to automate jobs in the service sector. An analysis based on the abilities required in each job could be a useful method for addressing this question. In this research, we analyze the probability of automation for four hospitality occupations (i.e., chambermaids, chefs/cooks, receptionists, and waiters/waitresses) based on the abilities required in each. We assessed the probability of automation for each of the required abilities by asking 43 computer science academics with AI and robotics experience. We asked the academics about the capacity of robotics and AI to perform the abilities in three time periods: the present, in the medium-term, and in the long-term. Using this ability-based approach, our results indicate that the probability of automation of these jobs is.72,.83 and.91 in the short, medium, and long term, respectively.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"133 ","pages":"Article 104456"},"PeriodicalIF":8.3,"publicationDate":"2025-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145049803","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Attribute-based pricing in hotels: Analyzing industry, customer, and behavioral insights","authors":"Basak Denizci Guillet , Yongli (Renee) Zhang , Melih Madanoglu , Lisa Gao","doi":"10.1016/j.ijhm.2025.104445","DOIUrl":"10.1016/j.ijhm.2025.104445","url":null,"abstract":"<div><div>This research investigates attribute-based pricing (ABP) in the hotel industry through three sequential studies. Study 1 identifies valuable and sellable hotel attributes based on expert interviews. Study 2 estimates customer willingness to pay for selected set of attributes using conjoint analysis. Study 3 experimentally tests three pricing formats, namely traditional room pricing (TRP), ABP without price tags, and ABP with price tags, to examine their effects on perceived price complexity, fairness, and willingness to book. Results show that ABP with price tags reduces perceived complexity compared with TRP and enhances fairness perceptions and booking intentions relative to both TRP and ABP without price tags. The findings emphasize the importance of transparency in ABP and advance customer-centric approaches to hotel revenue management.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"133 ","pages":"Article 104445"},"PeriodicalIF":8.3,"publicationDate":"2025-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145049212","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}