Public Relations Review最新文献

{"title":"Computational strategic communication in a data-driven world","authors":"Alvin Zhou, Toni G.L.A. van der Meer","doi":"10.1016/j.pubrev.2024.102496","DOIUrl":"10.1016/j.pubrev.2024.102496","url":null,"abstract":"","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 5","pages":"Article 102496"},"PeriodicalIF":4.1,"publicationDate":"2024-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142705565","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Unpacking publics’ disengagement and information behaviors: Roles of psychological distance, feasibility and desirability in an environmental sustainability issue","authors":"Soojin Kim ,&nbsp;Lisa Tam","doi":"10.1016/j.pubrev.2024.102491","DOIUrl":"10.1016/j.pubrev.2024.102491","url":null,"abstract":"<div><p>Despite the prominence of global environmental challenges, promoting publics’ engagement with issues related to environmental sustainability has proven difficult. Publics have perceived them as distant issues that do not have imminent impact requiring immediate actions. However, publics’ disengagement has in turn accelerated environmental deterioration. Applying construal level theory, this study explores factors that cause publics’ disengagement but also ways to promote information behaviors in an environmental sustainability issue. An online survey was conducted of a nationally representative sample of 507 Australians in November 2022. Using food waste as an issue that negatively affects environmental sustainability, structural equation modeling was conducted to test the effects of the dynamics of psychological distance, feasibility, and desirability on publics’ disengagement, information seeking and information forwarding. When individuals consider food waste a distant issue, they also consider it to be undesirable and infeasible to act upon, with the result that they disengage. However, this study finds that while psychological distance is negatively associated with desirability and feasibility, it is positively associated with information seeking and forwarding. We find, in particular, that desirability positively contributes to information seeking and forwarding. However, feasibility is negatively associated with information seeking and forwarding. Implications for public relations theory and practice are discussed (203 words).</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 4","pages":"Article 102491"},"PeriodicalIF":4.1,"publicationDate":"2024-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0363811124000705/pdfft?md5=333643ad6741635239fdcaf321e5ed3a&pid=1-s2.0-S0363811124000705-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141962904","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The impact of diversity communication on employee organizational identification and employee voice behaviors: A moderated mediation model","authors":"Linjuan Rita Men ,&nbsp;Patrick D. Thelen ,&nbsp;Yufan Sunny Qin","doi":"10.1016/j.pubrev.2024.102492","DOIUrl":"10.1016/j.pubrev.2024.102492","url":null,"abstract":"<div><p>The current study examines how communicated commitment to diversity relates to employee voice behaviors through the mediating role of perceived organizational authenticity and organizational identification. Through a quantitative survey with 657 employees who work for a variety of organizations in the United States, the study’s results indicated that communicated commitment to diversity plays a critical role in fostering perceived organizational authenticity, which in turn encourages organizational identification and employee voice behaviors. The study also found that diversity management moderated the relationship between communicated commitment to diversity and perceived organizational authenticity.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 4","pages":"Article 102492"},"PeriodicalIF":4.1,"publicationDate":"2024-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141931263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Walking the tightrope: How does corporate advocacy for controversial social issues catalyze change or spark backlash?","authors":"Sang-Eun Byun ,&nbsp;Manveer Mann","doi":"10.1016/j.pubrev.2024.102490","DOIUrl":"10.1016/j.pubrev.2024.102490","url":null,"abstract":"<div><p>Despite a growing trend in corporate social advocacy (CSA), public responses to a company’s stance on controversial issues have been understudied. Using an online survey targeting U.S. adults, this study examines the theoretical mechanisms underlying consumers’ multifaceted reactions to CSA using Dick’s stance on gun control as a specific case of CSA. Drawing on attribution theory and moral emotion theories, this study finds that positive moral emotions—gratitude and elevation—fully mediate the relationship between perceived intrinsic CSA motives and brand loyalty intention (primary impact), as well as willingness to pay more for companies advocating the same cause (secondary impact), thereby amplifying the overall impact of the advocacy. In contrast, CSA lacking intrinsic motives triggers negative moral emotions (anger), which in turn undermines brand loyalty intention. However, perceived extrinsic CSA motives have no significant influence. Theoretical and practical implications are discussed.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 4","pages":"Article 102490"},"PeriodicalIF":4.1,"publicationDate":"2024-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141881096","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Using corporate social responsibility to enhance media reputation following a firm crisis: Evidence from China","authors":"Ruiju Yang ,&nbsp;Jiuchang Wei ,&nbsp;Yi-Na Li ,&nbsp;Grant Michelson","doi":"10.1016/j.pubrev.2024.102487","DOIUrl":"10.1016/j.pubrev.2024.102487","url":null,"abstract":"<div><p>This article extends research on organizational crisis management by explaining how a firm’s post-crisis corporate social responsibility (CSR) actions help it secure improved media reputation which, in turn, plays an important role in rebuilding the firm’s image. We draw on Godfrey et al. (2009) to highlight that firms’ CSR activity can be categorized into two types: Technical CSR (TCSR) activity involving those primary stakeholders most crucial to the successful operation of the firm, and Institutional CSR (ICSR) activity directed toward a firm’s secondary stakeholders. Our study examined 176 crises that occurred in China between 2011 and 2018 and involved 161 publicly listed firms. The analysis demonstrated that the intensity of both TCSR and ICSR activities have a positive effect on post-crisis media reputation. The implementation paths of CSR activities from TCSR to ICSR contributes positively to post-crisis media reputation. Our findings also show that the concentration of TCSR activities negatively affects a firm’s post-crisis media reputation, while the concentration of ICSR activities has the opposite effect. Furthermore, in a firm crisis with high-responsibility attribution, the effects of both the intensity and concentration of TCSR activities are more pronounced, while the impact of the concentration of ICSR activities is weakened. This study provides new theoretical insights into how firms can better manage their media reputations following a crisis.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 4","pages":"Article 102487"},"PeriodicalIF":4.1,"publicationDate":"2024-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141962348","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Delphi Panel investigation of artificial intelligence in investor relations","authors":"Alexander V. Laskin ,&nbsp;Giulia D’Agostino","doi":"10.1016/j.pubrev.2024.102489","DOIUrl":"10.1016/j.pubrev.2024.102489","url":null,"abstract":"<div><p>In recent years, there has been a discernible upswing in the attention dedicated to artificial intelligence (AI) within the domains of public relations, advertising, and marketing. Notably, the subdomain of investor relations has maintained a significant historical engagement with AI, actively employing AI and AI-enabled tools for several decades, a practice traceable back to the 1980s. This protracted involvement presents a reservoir of invaluable insights germane to comprehending the broader integration of AI within the purview of public relations. This scholarly inquiry embarks on a Delphi panel examination to scrutinize the deployment of AI in investor relations, proffers a systematic classification of AI-enabled tools within this realm, and prognosticates the trajectory of AI's influence on investor relations and financial communications. The panel of Delphi participants comprises seasoned authorities in the field, boasting a cumulative professional experience spanning 161 years. Leveraging the depth of expertise inherent in investor relations, the study not only illuminates the current landscape but also posits conceivable trajectories for the evolution of AI across other subfields within the domain of public relations.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 4","pages":"Article 102489"},"PeriodicalIF":4.1,"publicationDate":"2024-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141881097","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Publics’ perceptions of legitimacy in corporate social advocacy: A computational analysis of the role of ideological congruence","authors":"Hao Xu ,&nbsp;Debarati Das ,&nbsp;Jisu Huh ,&nbsp;Hyejoon Rim ,&nbsp;Jaideep Srivastava","doi":"10.1016/j.pubrev.2024.102486","DOIUrl":"10.1016/j.pubrev.2024.102486","url":null,"abstract":"<div><p>For corporations engaged in corporate social advocacy (CSA), establishing legitimacy among publics is challenging when they take stands along clear ideological lines on controversial issues. This study examined two questions: (1) how would the congruence between individuals’ political ideologies and corporations’ CSA stances influence perceived CSA legitimacy; and (2) how would individuals’ political ideology strength moderate this relationship? A computational analysis was conducted to examine individual-level ideological congruence and perceived CSA legitimacy in six real-world CSA events. Pairing sentiment analysis with a self-trained model for individual ideology detection, this study cross-analyzed naturalistic data generated by 5181 ordinary users involved in the CSA events on Twitter. It was found that individuals’ perceptions of corporations involved in CSA were highly dependent on the extent to which their own political ideologies were congruent with the corporations’ CSA stances. Also, the influence of ideological congruence was amplified among individuals with stronger political ideologies. However, CSA legitimacy perceptions can be highly situational, with individual events potentially yielding varied results depending on factors such as the issue’s socio-historical context. This study overall demonstrates the important role that individual-level political factors can play in influencing publics’ CSA legitimacy perceptions. This study also highlights the feasibility of using cutting-edge computational methods in assessing publics’ voices on social media as a source of CSA legitimacy.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 4","pages":"Article 102486"},"PeriodicalIF":4.1,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0363811124000651/pdfft?md5=4091bc6d9fcca9124e7c4a7bef36eab4&pid=1-s2.0-S0363811124000651-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141960701","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"When ethics are compromised: Understanding how employees react to corporate moral violations","authors":"Cen April Yue ,&nbsp;Baobao Song ,&nbsp;Weiting Tao ,&nbsp;Minjeong Kang","doi":"10.1016/j.pubrev.2024.102482","DOIUrl":"10.1016/j.pubrev.2024.102482","url":null,"abstract":"<div><p>This study investigated how employees react to corporate moral violations against external stakeholders, such as customers, the community, and the environment. Drawing from the deonance theory, we examined the relationships between employees' perceptions of corporate moral violations, their moral emotions (anger and sympathy), and their moral actions (external whistleblowing and compensating behavior) when they witness their company's ethical transgressions targeting external stakeholders. In addition, the study examined the moderating effects of employee-oriented corporate social responsibility and perceived moral violation intentionality on the impact of moral violation on employees’ emotional and behavioral reactions. The proposed model was tested using an online survey panel of 417 full-time U.S. workers. The results mostly supported the hypotheses, indicating that perceived corporate moral violation interacted with employee-oriented CSR and moral violation intentionality to affect employees' anger and sympathy, which, in turn, influenced their moral actions.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 4","pages":"Article 102482"},"PeriodicalIF":4.1,"publicationDate":"2024-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141960700","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"An exploration of PR Week UK’s framing of specialist PR identities (1985–2010)","authors":"Nicky Garsten,&nbsp;Bruce Cronin,&nbsp;Jane Howard","doi":"10.1016/j.pubrev.2024.102468","DOIUrl":"10.1016/j.pubrev.2024.102468","url":null,"abstract":"<div><p>A trend of increased specialisation in public relations has been widely asserted but little substantiated. Specifically, there is no longitudinal study of the development of specialist coverage in the principal trade journal of the industry, <em>PR Week.</em> Neither has there been an exploration of the perspectives of <em>PR Week</em> UK’s senior managers on specialist-practitioner identities. This article seeks to fill these gaps.</p><p>This examination of specialist coverage in <em>PR Week</em> 1985–2010 finds a punctuated process of constructing specialist practitioner identities within an institutional subsystem. We examine over 220 editions of <em>PR Week,</em> in the UK, over a 26-year period. We calculate that there was indeed a statistically significant trend of published regular specialist pages.</p><p>We analysed editorial announcements about regular specialist pages and interviewed three former senior managers from <em>PR Week</em>. We considered page titles as both content and discourse. We also adapted Bucher et al.’s (2016) framing strategies. In doing so, we revised one of Bucher et al.’s strategies, re-terming the ‘self-casting’ strategy as a <em>media casting</em> strategy in the context of a trade publication’s framing of a profession’s boundaries.</p><p>Building on the scholarship of Edwards and Pieczka (2013), we suggest that the trade media play an institutional role in boundary setting. A trade publication's role in the promotion of jurisdictions was, and has not been, previously ascribed by Abbott (1988) or Waisbord (2019). We newly find that when <em>PR Week</em> introduced specialist pages, the publication’s executive <em>actively</em> sought to bring sector-specialist practitioners, with waning identification with the profession, back into the PR fold. Like a sheepdog, <em>PR Week</em> played a <em>proactive</em> institutional role in the professional reframing of public relations around specialisms. Yet the boundaries that <em>PR Week</em> defended were fuzzy given that over 95% of the regular specialist pages titles did not include the name ‘PR’. We also argue, that in establishing the specialist pages <em>PR Week</em> executives not only championed PR’s legitimacy, but also sought to protect the magazine’s market and to enhance the title’s journalistic brand.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 4","pages":"Article 102468"},"PeriodicalIF":4.1,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S036381112400047X/pdfft?md5=b3c1fcc92ee96ebc60bc3896e932d52b&pid=1-s2.0-S036381112400047X-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141637323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pushing hands and buttons: The effects of corporate social issue stance communication and online comment (in)civility on publics’ responses","authors":"Wenqing Zhao ,&nbsp;Xuerong Lu ,&nbsp;Yan Jin ,&nbsp;Toni G.L.A. van der Meer","doi":"10.1016/j.pubrev.2024.102488","DOIUrl":"https://doi.org/10.1016/j.pubrev.2024.102488","url":null,"abstract":"<div><p>Despite increasing interest and involvement in corporate social advocacy (CSA) among companies, there are growing concerns among public relations scholars and practitioners regarding the undesired outcomes of CSA communication. To advance the knowledge of whether and how CSA communication might contribute to enhancing publics’ support for an organization, a 3 (organizational issue stance: pro-refugee immigration vs. against-refugee immigration vs. open dialogue) x 2 (social media comment civility: civil vs. uncivil) between-subjects online experiment was conducted with a U.S. adult sample (<em>N</em> = 1388). We found when the organization expressed its pro-refugee immigration stance (in contrast to advocating against refugee immigration or calling for open dialogue), greater support toward the organization was intended by participants. Advocating for open dialogue about refugee immigration resulted in undesired effects only when social media user comments following the CSA communication were uncivil, as it led to higher level of conflicted and cynical feelings sequentially, which in turn lowered participants’ intended support for the organization. Political ideology and pre-existing issue stance were key moderators influencing participants’ responses to the organization’s CSA statement. Theoretical and practical implications for public relations scholars and practitioners are further discussed.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 4","pages":"Article 102488"},"PeriodicalIF":4.1,"publicationDate":"2024-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141607445","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}