对话空间使对话辩论成为可能:使组织中的可持续性沟通(再次)具有政治性

IF 3.4 3区 管理学 Q2 BUSINESS
Franzisca Weder, Julia Stranzl
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引用次数: 0

摘要

目的:政治框架、法规和利益相关者期望指导和评估企业在减轻和/或解决气候变化相关问题方面的责任。因此,组织越来越多地将他们与“可持续发展”和“转型”相关的活动传达给他们的利益相关者——通常在组织内部没有更深层次的沟通表现。我们的“对话空间”概念允许可持续性作为“道德指南针”的对话争论,我们认为内部沟通在问题化中起着关键作用,从而“重新政治化”可持续性,这是培养可持续性作为组织行动的指导原则所需要的,而不仅仅是在他们的利益相关者关系中。在这篇概念性论文中,我们首先批判性地分析了当代学术工作中关于可持续性、关于可持续性和可持续性的交流的缺陷。我们认为,可持续发展仍然与狭隘的商业利益联系在一起,并相应地理论化,直接针对外部利益相关者,忽视了内部沟通的变革力量,这种力量导致可持续发展被用作主要叙事和“意识形态运动”,与组织内部关于气候危机或“美好生活”的具体后果的话语分离。因此,我们其次讨论了组织内部关于可持续发展的竞争性交流空间的作用和潜力。本文引入了一个概念来确定和建立可持续性的对话空间,在这里可以进行内部谈判和辩论。它还探讨了这些空间的关键特征,这些特征导致了组织中的竞争,换句话说,是竞争的,因此是“政治的”可持续性沟通。论文分类概念论文
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Conversational spaces enabling conversational contestation: Making sustainability communication in organizations political (again)

Purpose

Political frameworks, regulations and stakeholder expectations guide and evaluate corporations in taking responsibility to mitigate and/or solve climate change related problems. Consequently, organizations increasingly communicate their activities related to ‘sustainable development’ and ‘transformation’ to their stakeholders – often without a deeper communicative manifestation within organizations. With our concept of ‘conversational spaces’ allowing conversational contestation of sustainability as ‘moral compass’, we argue that internal communication plays a key role in problematizing and thus ‘re-politicizing’ sustainability which is needed to cultivate sustainability as a guiding principle of action in organizations and not ‘just’ in their stakeholder-relations.

Approach

In this conceptual paper we, firstly, critically analyze the deficits in contemporary scholarly work dealing with communication of, about and for sustainability. We argue that sustainability is still communicated – and theorized accordingly – with narrow business interests and directed towards external stakeholders, neglecting the transformative power of internal communication which has led to sustainability being used as a master narrative and ‘ideological movement’, detached from internal discourses in organizations about the concrete consequences of the climate crisis or the ‘good life’. Therefore, we secondly discuss the role and potential of spaces for contestational communication within organizations about and, thus, for sustainability.

Originality

The paper introduces a concept to identify and set up conversational spaces where sustainability can be negotiated and debated internally. It also explores the key characteristics of these spaces that lead to contestational, in other words, agonistic and thus ‘political’ sustainability communication in organizations.

Paper classification

Conceptual paper
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来源期刊
CiteScore
8.00
自引率
19.00%
发文量
90
期刊介绍: The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth, and commentaries by specialists in the field. Most of the articles are based on empirical research undertaken by professionals and academics in the field. In addition to research articles and commentaries, The Review publishes invited research in brief, and book reviews in the fields of public relations, mass communications, organizational communications, public opinion formations, social science research and evaluation, marketing, management and public policy formation.
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