Public Relations Review最新文献

Artificial intelligence for internal communication: Strategies, challenges, and implications 人工智能促进内部交流：战略、挑战和影响

IF 4.1 3区管理学

Public Relations Review Pub Date : 2024-11-05 DOI: 10.1016/j.pubrev.2024.102515

引用次数: 0

Communicating strategic CEO activism to promote employee prosocial behaviors: Understanding the mediating role of employee prosocial sensemaking 传播首席执行官的战略积极性以促进员工的亲社会行为：了解员工亲社会感知的中介作用

IF 4.1 3区管理学

Public Relations Review Pub Date : 2024-11-01 DOI: 10.1016/j.pubrev.2024.102516

引用次数: 0

Optimizing organizational corrective communication: The effects of correction placement timing, refutation detail level, and corrective narrative type on combating crisis misinformation narratives 优化组织纠正性沟通：纠正位置时机、驳斥详细程度和纠正叙述类型对打击危机误导叙述的影响

IF 4.1 3区管理学

Public Relations Review Pub Date : 2024-10-26 DOI: 10.1016/j.pubrev.2024.102514

{"title":"Optimizing organizational corrective communication: The effects of correction placement timing, refutation detail level, and corrective narrative type on combating crisis misinformation narratives","authors":"","doi":"10.1016/j.pubrev.2024.102514","DOIUrl":"10.1016/j.pubrev.2024.102514","url":null,"abstract":"<div><div>How an organization effectively responds to crisis misinformation has become increasingly critical for public relations research and practice. To examine the roles played by three key factors in organizational crisis misinformation management (i.e., the timing of placing organizational correction message, the level of detail a refutational message should provide, and narrative type in countering misinformation embedded in narratives), two online experimental studies were conducted among U.S. adults to examine the main and interaction effects of these factors on optimizing organizational corrective communication when it comes to combatting narrative-based crisis misinformation. Our findings implied that prebunking strategy, especially when combined with factual elaboration, is more effective in correcting misperceptions of organizational crisis responsibility and lowering organizational reputation damage. The potential for using narrative-based prebunking strategy to correct misinformation narratives is further highlighted, as evidenced in how its effect was sequentially mediated by narrative identification and perceived corrective information quality. Implications for public relations theory and practice in the area of combatting misinformation are further discussed.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":null,"pages":null},"PeriodicalIF":4.1,"publicationDate":"2024-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142533328","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

“If it can be done, it will be done:” AI Ethical Standards and a dual role for public relations "如果能做到，就一定能做到："人工智能道德标准和公共关系的双重作用

IF 4.1 3区管理学

Public Relations Review Pub Date : 2024-10-22 DOI: 10.1016/j.pubrev.2024.102513

{"title":"“If it can be done, it will be done:” AI Ethical Standards and a dual role for public relations","authors":"","doi":"10.1016/j.pubrev.2024.102513","DOIUrl":"10.1016/j.pubrev.2024.102513","url":null,"abstract":"<div><div>This research reports a five-year study with different types of participants to examine questions related to ethics in artificial intelligence (AI) and the use of AI in public relations and professional communication. AI specialists from computer engineering and closely related fields, as well as CCOs, communication directors/managers, public affairs officers, and CEOs participated in this research, explaining and assessing the role of ethics in AI. Through numerous points of data collection, the topic of AI ethics in public relations was examined through a mixed method approach. This study offers insight into the ethics and design of AI systems that communication professionals must not only use in practice but also understand, advise upon, ethically oversee, and occasionally defend in the public sphere when used (or commissioned) by our organizations. After a review of broad literature and longitudinal data from hundreds of sources, recommendations for a more robust framework for AI ethics in public relations are proposed. Ethical considerations and quantum and neuromorphic computing are posed as means to avoid technocracy, and base use of these advanced systems on moral values.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":null,"pages":null},"PeriodicalIF":4.1,"publicationDate":"2024-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142533327","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Streaming disasters on TikTok: Examining social mediated crisis communication, public engagement, and emotional responses during the 2023 Maui wildfire TikTok 上的灾难流：研究 2023 年毛伊岛野火期间的社交媒体危机传播、公众参与和情绪反应

IF 4.1 3区管理学

Public Relations Review Pub Date : 2024-10-19 DOI: 10.1016/j.pubrev.2024.102512

{"title":"Streaming disasters on TikTok: Examining social mediated crisis communication, public engagement, and emotional responses during the 2023 Maui wildfire","authors":"","doi":"10.1016/j.pubrev.2024.102512","DOIUrl":"10.1016/j.pubrev.2024.102512","url":null,"abstract":"<div><div>Short video-sharing platforms, such as TikTok, play a significant role in allowing the public to experience natural disasters vicariously, share information, and coordinate peer-led disaster relief efforts. With emerging platforms like TikTok providing experientially immersive content, the role of digital storytelling in stimulating public engagement and emotions remains underexplored. Drawing from narrative persuasion theory and visual storytelling literature, the current study proposes an integrated framework to examine the storyteller, visual frame, and digital presentation characteristics of TikTok videos in predicting social-mediated public engagement and emotional reactions surrounding a recent natural disaster, the 2023 Maui Wildfire. Using visual content analysis and computational methods, the study analyzed 526 TikTok videos and 59,950 associated comments. Results showed that audiovisual vividness consistently predicted all three types of disaster engagement. In contrast, storyteller type, storytelling frame, and other presentation characteristics inconsistently predicted information consumption intention, information sharing intention, and emotional reactions on TikTok.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":null,"pages":null},"PeriodicalIF":4.1,"publicationDate":"2024-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142533326","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Toward an authentic corporate social advocacy (CSA): An internal perspective of BLM advocacy 实现真正的企业社会倡导（CSA）：从内部角度看 BLM 的宣传

IF 4.1 3区管理学

Public Relations Review Pub Date : 2024-10-18 DOI: 10.1016/j.pubrev.2024.102508

引用次数: 0

Enhancing supportive intention through perceived legitimacy: Social media influencer leadership and charismatic legitimization in CSR communication 通过感知合法性增强支持意向：企业社会责任传播中的社交媒体影响者领导力与魅力合法性

IF 4.1 3区管理学

Public Relations Review Pub Date : 2024-10-17 DOI: 10.1016/j.pubrev.2024.102511

引用次数: 0

Support and core? The changing roles of communication professionals in higher education institutions 支持与核心？传播专业人员在高等教育机构中不断变化的角色

IF 4.1 3区管理学

Public Relations Review Pub Date : 2024-10-05 DOI: 10.1016/j.pubrev.2024.102510

引用次数: 0

Motivating employee voicing behavior in optimizing workplace generative ai adoption: The role of organizational listening 在优化工作场所生成式 Ai 采用的过程中激励员工的发声行为：组织倾听的作用

IF 4.1 3区管理学

Public Relations Review Pub Date : 2024-10-03 DOI: 10.1016/j.pubrev.2024.102509

{"title":"Motivating employee voicing behavior in optimizing workplace generative ai adoption: The role of organizational listening","authors":"","doi":"10.1016/j.pubrev.2024.102509","DOIUrl":"10.1016/j.pubrev.2024.102509","url":null,"abstract":"<div><div>Given the flourishing of artificial intelligence (AI), organizations are increasingly exploring ways to seamlessly incorporate novel technologies in the workplace. The emergence of generative AI has further propelled the transformation of a technology-led managerial era. This study aims to investigate the role of organizational listening during workplace generative AI training in helping employees adapt to and embrace generative AI adoption by voicing suggestions for its improvements. Within this framework, we examined the employees’ psychological adaptation process, focusing on perceived autonomy and competence through the lens of self-determination theory (SDT), as well as employee attitudes toward generative AI adoption. Results of an online survey with 500 full-time employees in the United States suggest that organizational listening was positively associated with employees’ perceived autonomy and competence, which in turn, boosted their positive attitudes toward workplace generative AI adoption. This, ultimately, leads to employee voicing behavior. Theoretical and practical implications of the findings are elaborated.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":null,"pages":null},"PeriodicalIF":4.1,"publicationDate":"2024-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142419814","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Beyond the code: The impact of AI algorithm transparency signaling on user trust and relational satisfaction 代码之外：人工智能算法透明度信号对用户信任和关系满意度的影响

IF 4.1 3区管理学

Public Relations Review Pub Date : 2024-09-25 DOI: 10.1016/j.pubrev.2024.102507

引用次数: 0