Public Relations Review最新文献

“Being a Burson Person is something special”: Burson-Marsteller’s influence in the Americanization of the public relations industry in Latin America (1980s – 2010s) "成为博雅人是一件特别的事"：博雅公关对拉丁美洲公共关系行业美国化的影响（20 世纪 80 年代 - 2010 年代）

IF 4.1 3区管理学

Public Relations Review Pub Date : 2024-11-17 DOI: 10.1016/j.pubrev.2024.102519

Pablo Miño

引用次数: 0

The effects of crisis type and CSR fit on organizational outcomes: The moderating role of authentic leadership in shaping organizational reputation, word-of-mouth, and purchase intentions 危机类型和企业社会责任契合度对组织结果的影响：真实领导力在塑造组织声誉、口碑和购买意向方面的调节作用

IF 4.1 3区管理学

Public Relations Review Pub Date : 2024-11-07 DOI: 10.1016/j.pubrev.2024.102517

James Ndone , Victoria Kyriakopoulos

{"title":"The effects of crisis type and CSR fit on organizational outcomes: The moderating role of authentic leadership in shaping organizational reputation, word-of-mouth, and purchase intentions","authors":"James Ndone , Victoria Kyriakopoulos","doi":"10.1016/j.pubrev.2024.102517","DOIUrl":"10.1016/j.pubrev.2024.102517","url":null,"abstract":"<div><div>This study investigates how crisis type (moral-harm vs. product-harm) and the alignment between an organization's goals and its corporate social responsibility (CSR) values (CSR fit) influence crisis outcomes like organizational reputation, the spread of negative word-of-mouth, and purchase intentions. Additionally, the research examines whether authentic leadership (AL) moderates the relationship between crisis type, CSR fit, and crisis outcomes. Using a 2 (crisis type: moral-harm vs. product-harm) x 2 (CSR fit: high fit vs. low fit) between-subjects design (<em>N</em> = 427) recruited through CloudResearch, the results suggest that product-harm crises have more damaging effects on organizations than moral-harm crises. Also, organizations that align their CSR activities with their business goals receive favorable ratings during a crisis than those with low CSR fit. Lastly, AL moderates the relationship between crisis type and negative word-of-mouth as well as organizational reputation. Theoretical and practical implications of the current study are discussed.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 5","pages":"Article 102517"},"PeriodicalIF":4.1,"publicationDate":"2024-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142652157","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring trauma-informed listening among public relations professionals 在公共关系专业人员中探索创伤知情倾听

IF 4.2 3区管理学

Public Relations Review Pub Date : 2023-10-21 DOI: 10.1016/j.pubrev.2023.102393

Katie R. Place , Stephanie Madden , Mikayla Pevak

{"title":"Exploring trauma-informed listening among public relations professionals","authors":"Katie R. Place , Stephanie Madden , Mikayla Pevak","doi":"10.1016/j.pubrev.2023.102393","DOIUrl":"https://doi.org/10.1016/j.pubrev.2023.102393","url":null,"abstract":"<div><p>There is an increasing awareness of the prevalence and impact of trauma on publics’ lives, particularly in the wake of the COVID-19 pandemic. As intermediaries who shape symbols, discourses, meanings, and practices amidst evolving social, cultural, and psychological landscapes such as these, public relations professionals must remain mindful of their potential to inflict harm on the recipients of their work and understand publics’ lived experiences that may involve trauma. Yet, little research has explored public relations work from a trauma-informed approach. Building upon Macnamara’s (2016b, 2018) architecture of listening model, this study considers how public relations can help enact trauma-informed organizational listening. As such, this qualitative analysis of interviews with 54 public relations and strategic communication professionals yielded insights for listening with consideration for trauma and harm among diverse publics. Findings suggest that public relations professionals engage in trauma-informed listening via respect and sensitivity, listening out for invisible or unheard trauma, consideration of power distance, understanding that the trauma can be inflicted by communications work, and with consideration for ‘compassion fatigue.’ Combined with existing organizational listening theory, this article offers practical recommendations for how organizations can enact trauma-informed listening.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"49 5","pages":"Article 102393"},"PeriodicalIF":4.2,"publicationDate":"2023-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50181552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The ambassadorship potential of employees: Examining the impact of work-related social media posts on consumer attitudes and behaviors 员工的大使潜力：研究与工作相关的社交媒体帖子对消费者态度和行为的影响

IF 4.2 3区管理学

Public Relations Review Pub Date : 2023-10-14 DOI: 10.1016/j.pubrev.2023.102390

Ellen Soens, An-Sofie Claeys

{"title":"The ambassadorship potential of employees: Examining the impact of work-related social media posts on consumer attitudes and behaviors","authors":"Ellen Soens, An-Sofie Claeys","doi":"10.1016/j.pubrev.2023.102390","DOIUrl":"https://doi.org/10.1016/j.pubrev.2023.102390","url":null,"abstract":"<div><p>Employees’ work-related social media posts can serve as persuasive sources of organizational information. Limited research has shown, however, how such posts shape consumers’ evaluations of organizations. Across two experiments, we examine the impact of employees’ social media posts on consumers’ evaluations of the corporate reputation and their behavioral intentions toward the organization. The first experiment studies the role of work-related posts’ valence (positive vs. neutral vs. negative) and context (crisis vs. no crisis). A follow-up experiment exclusively considers positive posts, examining whether the external impact of employee ambassadorship differs depending on employees’ motivation (intrinsic vs. extrinsic) to serve as organizational advocates. Results from the first experiment show that both negative and positive work-related posts substantially influence consumer attitudes and behaviors toward organizations, both under routine and crisis circumstances. The second experiment’s findings show that positive work-related posts are equally effective in intrinsically motivated (i.e., spontaneous) and extrinsically motivated (i.e., paid) circumstances. Organizations can therefore, both in routine and crisis situations, consider ways to stimulate employee ambassadorship on social media.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"49 5","pages":"Article 102390"},"PeriodicalIF":4.2,"publicationDate":"2023-10-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50181635","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Silence is golden? Mitigating different types of online firestorms of Fortune 100 corporations on Twitter 沉默是金？缓解《财富》100强企业在推特上的不同类型的网络风暴

IF 4.2 3区管理学

Public Relations Review Pub Date : 2023-10-13 DOI: 10.1016/j.pubrev.2023.102391

Jiayu Gina Qu , Jingjing Yi , Wanjiang Jacob Zhang , Charles Yu Yang

{"title":"Silence is golden? Mitigating different types of online firestorms of Fortune 100 corporations on Twitter","authors":"Jiayu Gina Qu , Jingjing Yi , Wanjiang Jacob Zhang , Charles Yu Yang","doi":"10.1016/j.pubrev.2023.102391","DOIUrl":"https://doi.org/10.1016/j.pubrev.2023.102391","url":null,"abstract":"<div><p>Guided by crisis communication literature, the study addresses the importance of sentiments in corporate online firestorms, with a focus on the effectiveness of different immediate response strategies (explanatory vs. sympathetic response vs. silence) on mitigating the negative sentimental discussions and engagement behaviors. It also aims to clarify the relationship between different types of online firestorms (ability vs. social responsibility online firestorms) and intensity of negative sentiments from the online public. Leveraging unobtrusive data and computational methods, we employed a DID design to test the causal effects of response strategies on 335 online firestorms on Twitter to answer the concerned questions. Results showed that silence strategy functioned better than the other two strategies in reducing the negative sentiments and engagement behaviors in online firestorms on Twitter. Moreover, sympathetic response strategy would rather elicit more likes and retweets engagement behaviors in social responsibility-online firestorms than in ability-online firestorms. This study also revealed that there were generally more social responsibility online firestorms than ability-related ones on Twitter, whereas no sentiment differences were identified in the two types of online firestorms. Theoretical advancement, practical implications, and methodological contribution were discussed in detail.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"49 5","pages":"Article 102391"},"PeriodicalIF":4.2,"publicationDate":"2023-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50181551","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Protecting organizational reputation during a para-crisis: The effectiveness of conversational human voice on social media and the roles of construal level, social presence, and organizational listening 在准危机期间保护组织声誉：社交媒体上对话人声的有效性以及解释水平、社会存在和组织倾听的作用

IF 4.2 3区管理学

Public Relations Review Pub Date : 2023-10-12 DOI: 10.1016/j.pubrev.2023.102389

Miaohong Huang , Eyun-Jung Ki

{"title":"Protecting organizational reputation during a para-crisis: The effectiveness of conversational human voice on social media and the roles of construal level, social presence, and organizational listening","authors":"Miaohong Huang , Eyun-Jung Ki","doi":"10.1016/j.pubrev.2023.102389","DOIUrl":"https://doi.org/10.1016/j.pubrev.2023.102389","url":null,"abstract":"<div><p>This study examines the efficacy of conversational human voice (CHV) in protecting organizational reputation during a para-crisis on social media. Using a 2 × 2 experimental design, the study manipulates tone of voice (CHV vs. organizational voice) and construal level (concrete vs. abstract) to identify the underlying mechanisms and boundary conditions. The findings demonstrate that CHV surpasses organizational voice in bolstering social presence and perceived organizational listening, ultimately fostering a positive impact on organizational reputation amidst para-crises on social media. Nevertheless, the effectiveness of CHV is contingent upon the construal of crisis messages. Specifically, CHV becomes particularly effective in reputation management solely when crisis messages are conveyed in a concrete manner. The study highlights the importance of incorporating CHV into crisis communication strategies and offers practical guidance for organizations to communicate effectively on social media during a crisis.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"49 5","pages":"Article 102389"},"PeriodicalIF":4.2,"publicationDate":"2023-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50181553","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The constant report: Everything, everywhere, all at once? 不断的报告：一切，无处不在，同时发生？

IF 4.2 3区管理学

Public Relations Review Pub Date : 2023-10-11 DOI: 10.1016/j.pubrev.2023.102387

Delaney Harness

引用次数: 0

Shaping corporate character via chatbot social conversation: Impact on organization-public relational outcomes 通过聊天机器人社交对话塑造企业性格：对组织公共关系结果的影响

IF 4.2 3区管理学

Public Relations Review Pub Date : 2023-10-05 DOI: 10.1016/j.pubrev.2023.102385

Linjuan Rita Men , Alvin Zhou , Jie Jin , Patrick Thelen

{"title":"Shaping corporate character via chatbot social conversation: Impact on organization-public relational outcomes","authors":"Linjuan Rita Men , Alvin Zhou , Jie Jin , Patrick Thelen","doi":"10.1016/j.pubrev.2023.102385","DOIUrl":"https://doi.org/10.1016/j.pubrev.2023.102385","url":null,"abstract":"<div><p>As an empirical effort to explore the public relations potential of AI-enabled technologies such as chatbots, this study examined how chatbot social conversation—a communication strategy that encompasses both social presence and conversational human voice and is conceptualized in consideration of chatbots’ mediated communication environment—can contribute to organization-public relational outcomes (i.e., OPRs). To understand how this process works, we incorporate the personification approach to organizations, and also investigate the impact of chatbot social conversation in shaping public perceptions of corporate character (i.e., agreeableness, enterprise, competence, and ruthlessness). A survey of 778 Facebook users in the United States was conducted, where participants were randomly assigned to have a guided conversation with an AI-enabled social chatbot utilized by real companies on Facebook. Results confirm that chatbot social conversation can serve as a strong antecedent of the corporate character of the organization that deployed it and OPRs. Perceived corporate character also directly influences the quality of OPRs, demonstrating the potential of using AI-enabled social chatbots for public relations purposes.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"49 5","pages":"Article 102385"},"PeriodicalIF":4.2,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50181555","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

“OK at the moment”: The important role listening plays in the relationship between black residents and local government “现在还好”：倾听在黑人居民和地方政府之间的关系中发挥着重要作用

IF 4.2 3区管理学

Public Relations Review Pub Date : 2023-09-20 DOI: 10.1016/j.pubrev.2023.102382

Julie O’Neil , Jacque Lambiase , Ashley E. English

引用次数: 0

Grand strategy and public diplomacy: A case study on China’s Belt and Road Initiative and its reception in the Australian press 大战略与公共外交——以中国“一带一路”倡议倡议及其在澳大利亚新闻界的反响为例

IF 4.2 3区管理学

Public Relations Review Pub Date : 2023-09-19 DOI: 10.1016/j.pubrev.2023.102384

Mitchell John Hobbs , Jolynna Sinanan , Mei Li

{"title":"Grand strategy and public diplomacy: A case study on China’s Belt and Road Initiative and its reception in the Australian press","authors":"Mitchell John Hobbs , Jolynna Sinanan , Mei Li","doi":"10.1016/j.pubrev.2023.102384","DOIUrl":"https://doi.org/10.1016/j.pubrev.2023.102384","url":null,"abstract":"<div><p>This article examines China’s Belt and Road Initiative (BRI) as a public diplomacy grand strategy at the macro-level of inter-state relations. It does so from the perspective of Australia, where the Andrews Labor government in the state of Victoria was, for a period, a signatory to the program. Specifically, this study uses content analysis to consider the reception of the BRI in the Australian press and the complex interactions of news values and ideologies that influenced its representation. This study shows that the effectiveness of the BRI as a grand strategy was undermined by the two interacting news cultures dominating media coverage in Australia, one of which stems from the liberal traditions of the press and the other from the conservative ideological proclivities of the Executive Chair of News Corp, Rupert Murdoch. In so doing, this study contributes to research on the different communication strategies mobilized by states in their geopolitical wrangling, as well as how contextual variables can pre-determine the success or failure of specific public diplomacy campaigns.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"49 5","pages":"Article 102384"},"PeriodicalIF":4.2,"publicationDate":"2023-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50181557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0