Public Relations ReviewPub Date : 2026-06-01Epub Date: 2026-02-11DOI: 10.1016/j.pubrev.2026.102669
Ganga S. Dhanesh , Laura L. Lemon
{"title":"Behind the Ennui: Reconceptualizing employee disengagement, its drivers and internal communication management strategies in a global context of practice","authors":"Ganga S. Dhanesh , Laura L. Lemon","doi":"10.1016/j.pubrev.2026.102669","DOIUrl":"10.1016/j.pubrev.2026.102669","url":null,"abstract":"<div><div>This study investigates employee disengagement, aiming to understand its conceptualization, antecedents, and internal communication management strategies. We employed a qualitative approach by conducting semi-structured, in-depth interviews with 12 senior public relations/communication executives working in the United Arab Emirates, a highly diverse, global context of practice. Such an approach offered us the opportunity to co-construct data and subsequent meanings by becoming fully immersed within the participants’ lived experiences. Findings highlighted that disengagement exists on a continuum, and how it necessarily might not always be a cause for concern. In addition, leadership, toxic work culture, and poor internal communication can drive employee disengagement, which could be mitigated through personalized, employee-centric employee communication. This is one of the first empirical studies in public relations research to examine the dimensions, antecedents, and internal communication strategies of employee disengagement in a global context of practice.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"52 2","pages":"Article 102669"},"PeriodicalIF":3.4,"publicationDate":"2026-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146175234","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Public Relations ReviewPub Date : 2026-06-01Epub Date: 2026-02-11DOI: 10.1016/j.pubrev.2026.102668
Pamela Jo Brubaker , Kailey R. Thompson , Christopher Wilson , Steven Bruce Pelham
{"title":"The confidence trap: A conceptual framework for understanding the gendered leadership gap in public relations","authors":"Pamela Jo Brubaker , Kailey R. Thompson , Christopher Wilson , Steven Bruce Pelham","doi":"10.1016/j.pubrev.2026.102668","DOIUrl":"10.1016/j.pubrev.2026.102668","url":null,"abstract":"<div><div>Persistent gender barriers in public relations—such as sticky floors, glass ceilings, maternal walls, and systemic sexism—have created a challenging professional landscape for women. The continuing leadership gap between men and women underscores these inequities, with many women struggling to advance from management to leadership positions. Findings from in-depth interviews with 32 senior-level public relations professionals reveal that gendered barriers produce “confidence traps” that impede women’s advancement. This study argues that the leadership gap stems from confidence traps created by the absence of institutional support systems for the roles women fulfill outside work and by internal organizational dynamics that disempower women. These traps hinder women’s ability to build and sustain the confidence necessary to seek and secure top leadership roles. To break these cycles, organizations must confront the confidence traps they perpetuate by implementing policies and initiatives such as mentoring, training, advocacy, and inclusive leadership practices that support women’s professional and personal roles. Only by addressing these barriers holistically and fostering cultures in which both men and women advocate for women’s leadership can the field achieve genuine gender equity.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"52 2","pages":"Article 102668"},"PeriodicalIF":3.4,"publicationDate":"2026-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146175233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Public Relations ReviewPub Date : 2026-06-01Epub Date: 2026-02-20DOI: 10.1016/j.pubrev.2026.102679
Joshua Narrell, Jun Zhang
{"title":"“kamala IS brat:” Effects of online campaign content on young adults’ political organization-public relationships and participation","authors":"Joshua Narrell, Jun Zhang","doi":"10.1016/j.pubrev.2026.102679","DOIUrl":"10.1016/j.pubrev.2026.102679","url":null,"abstract":"<div><div>During the 2024 U.S. presidential election, campaigns adopted political memes, AI-generated visuals, policy messaging, and attack ads to engage young voters. Despite these efforts, young voter turnout declined, raising questions about the effectiveness of such strategies. This study examines how exposure to four types of campaign content influences young adults’ political organization-public relationships (POPR) with their party and political participation, with social media engagement and perceived political authenticity serving as mediators. A survey of 496 U.S. citizens aged 18–29 found that policy content was most effective in increasing engagement, authenticity, POPR, and participation. AI-generated visuals boosted social media engagement but had a negative effect on authenticity, while attack ads also reduced authenticity and weakened POPR. Political memes showed no significant impact. These findings suggest that online political campaign strategies should prioritize substantive, policy-focused messaging over viral or negative content. While AI-generated visuals may enhance engagement, they negatively affect trust. Negative campaigning may alienate rather than mobilize young voters.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"52 2","pages":"Article 102679"},"PeriodicalIF":3.4,"publicationDate":"2026-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147386094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Public Relations ReviewPub Date : 2026-03-01Epub Date: 2026-01-31DOI: 10.1016/j.pubrev.2025.102665
María José Canel
{"title":"The role of public relations to address a global turning point on sustainability","authors":"María José Canel","doi":"10.1016/j.pubrev.2025.102665","DOIUrl":"10.1016/j.pubrev.2025.102665","url":null,"abstract":"<div><div>As the world confronts pressing environmental and societal challenges, the public relations discipline is uniquely positioned to shape credible sustainability agendas that resonate with diverse stakeholders. This introduction to the special issue critically examines the current context of a global sustainability turning point, characterised by heightened scrutiny of organisational claims, widespread greenwashing accusations, paradoxical reactions of ‘greehushing’, and increasing demands for demonstrable societal value. Considering the role public relations can play in contributing to authentic sustainability entails analysing how public relations helps to achieve alignment between statements and behaviors; symbols and actions; organisational profit and social benefit; internal and external publics; organisational culture and practices; tangible value and intangible value; and promises and fulfilment. The introduction presents the range of contributions submitted in response to the call, collectively offering critical insights into the roles, challenges, and opportunities for public relations in achieving critical alignments, and ultimately, advancing authentic sustainability.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"52 1","pages":"Article 102665"},"PeriodicalIF":3.4,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146173306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Public Relations ReviewPub Date : 2026-03-01Epub Date: 2025-12-13DOI: 10.1016/j.pubrev.2025.102663
Mensur Zeqiri
{"title":"The assurance effect: Enhancing trust and satisfaction in government–community relationships","authors":"Mensur Zeqiri","doi":"10.1016/j.pubrev.2025.102663","DOIUrl":"10.1016/j.pubrev.2025.102663","url":null,"abstract":"<div><div>This study explores the significance of assurances in fostering trust and satisfaction in government-community relationships within the Republic of North Macedonia. Using qualitative in-depth interviews with Albanian citizens and civil servants, the research investigates perceptions of assurances and their impact on relational outcomes. The findings reveal low levels of assurances perceived by Albanian citizens and civil servants, highlighting barriers such as limited jurisdiction, political constraints, and insufficient professional engagement. The study underscores the need for two-way symmetrical communication and responsive governance to improve relational quality outcomes. Recommendations for enhancing trust and satisfaction through targeted relationship cultivation strategies are provided.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"52 1","pages":"Article 102663"},"PeriodicalIF":3.4,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145790333","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Public Relations ReviewPub Date : 2026-03-01Epub Date: 2026-01-17DOI: 10.1016/j.pubrev.2026.102666
Kayoung Kim , Se-Hoon Jeong
{"title":"The differential impact of crisis types in cybersecurity crises: The moderating role of ESG information","authors":"Kayoung Kim , Se-Hoon Jeong","doi":"10.1016/j.pubrev.2026.102666","DOIUrl":"10.1016/j.pubrev.2026.102666","url":null,"abstract":"<div><div>This study examines the protective potential of crisis-relevant ESG messaging during cybersecurity crises. Based on the attribution framework, Kelley’s covariation model, and Situational Crisis Communication Theory (SCCT), this research explores how different crisis types (i.e., preventable vs. victim) affect punitive opinions via responsibility attributions and emotional responses (anger, sympathy). We also investigate how the relevance of ESG information (i.e., crisis relevant vs. irrelevant) moderates this process. Findings from an experimental study reveal that preventable crises evoke stronger attributions of responsibility and greater anger, which in turn lead to greater punitive opinions. In contrast, victim crises elicit weaker responsibility attributions, greater sympathy, and consequently, lower punitive opinions. Importantly, relevant distinctiveness information (crisis-relevant ESG messaging) plays a dual role: it mitigates negative perceptions in victim crises (halo effect) but exacerbates blame in preventable crises (backfire effect). These results highlight the strategic importance of aligning ESG communication with crisis controllability and crisis relevance, offering practical guidance for managing reputation in the face of cybersecurity threats.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"52 1","pages":"Article 102666"},"PeriodicalIF":3.4,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146022884","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Public Relations ReviewPub Date : 2026-03-01Epub Date: 2026-01-27DOI: 10.1016/j.pubrev.2026.102667
Sifan Xu
{"title":"Mapping stakeholder expectations along organizational outcomes: How familiarity and sentiment shape core and peripheral issue priorities","authors":"Sifan Xu","doi":"10.1016/j.pubrev.2026.102667","DOIUrl":"10.1016/j.pubrev.2026.102667","url":null,"abstract":"<div><div>The purpose of the current study is to examine how stakeholders’ expectations of an organization vary depending on their role-based position, organizational familiarity, and sentiment, and how these expectations (mis)align with the organization’s core mission and institutional constraints. The study followed a participatory research design that involved a communication practitioner in the studied organization to examine how an organization at a public university balances competing priorities while advancing its mission of international education and development. Results of the study revealed that highly aware stakeholders focused more on core issues and stakeholders who showed strong sentiment focused more on peripheral, institution-level concerns that that often fall outside the organization’s direct control. The study identifies and theorizes these tensions and challenges through the lens of institutional logics. This study also provides a methodological roadmap for leveraging qualitative data in strategic communication planning.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"52 1","pages":"Article 102667"},"PeriodicalIF":3.4,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146077088","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Public Relations ReviewPub Date : 2026-03-01Epub Date: 2025-12-16DOI: 10.1016/j.pubrev.2025.102664
Sarah K. Maben , Jacqueline Lambiase , Rosalynn A. Vasquez
{"title":"Self-starters and lone rangers: Municipal government and nonprofit PR practitioners’ approaches to AI training, ethics, and policy-making","authors":"Sarah K. Maben , Jacqueline Lambiase , Rosalynn A. Vasquez","doi":"10.1016/j.pubrev.2025.102664","DOIUrl":"10.1016/j.pubrev.2025.102664","url":null,"abstract":"<div><div>Researchers surveyed municipal government and nonprofit communicators (n = 195) to investigate their approaches to generative AI technologies in regards to ethics. The study aimed to discover challenges related to moral silence and how practitioners explored technology and guidelines for its use. Municipal government and nonprofit communicators reported on their AI adoption plans, usage, and ethical foundations. A nine-question Ethical Sensitivity Scale (ESS) was adapted for use (α =.85) in the survey, and the sample represented an ethically sensitive group (<em>M</em> = 4.32 on a 5-point scale). Findings indicate that 85 % of the communicators were using generative AI tools in their work as professional communicators, but were doing so with little or no training, planning, internal discussions, or ethical guidelines. Respondents’ highest concerns about ethics and generative AI (intellectual property, copyright, plagiarism, honesty, and accuracy) did not match the concerns they perceived as most important to their supervisors. A fifth even suggested that their supervisors had no ethical concerns related to AI. Practical and theoretical implications are explored, and a new model for ethical adoption of technology in public relations practice is proposed.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"52 1","pages":"Article 102664"},"PeriodicalIF":3.4,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145790332","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Public Relations ReviewPub Date : 2026-03-01Epub Date: 2025-12-16DOI: 10.1016/j.pubrev.2025.102661
Ivy Wai-yin Fong
{"title":"Synthesizing advocacy and social license seeking strategies in stakeholder management: A content analysis of corporate responses to Russia-Ukraine war","authors":"Ivy Wai-yin Fong","doi":"10.1016/j.pubrev.2025.102661","DOIUrl":"10.1016/j.pubrev.2025.102661","url":null,"abstract":"<div><div>How do companies manage conflicting stakeholder requests on controversial issues? To address this overarching question, this study analyzed responses to the Russia-Ukraine war of 1386 companies. The qualitative content analysis of 2294 responses identified four strategies varying along two dimensions (focus: advocacy versus defense; magnitude: extensive versus reserved). The subsequent quantitative analysis of 1366 first responses to the war revealed that organizations from diverse backgrounds adopted various strategies. Extensive Defense was the most common strategy in the first responses, with a defensive focus particularly evident in some business-facing industries, such as industrials. Incorporating the lenses of Corporate Social Advocacy (CSA) and Social License to Operate (SLO), the findings show how companies navigate conflicting stakeholder requests by aligning with supportive stakeholders or minimizing dissent to secure broader acceptance. The integration of the CSA and SLO approaches broadens the stakeholder management narrative to address an increasingly diverse and complex global stakeholder landscape.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"52 1","pages":"Article 102661"},"PeriodicalIF":3.4,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145790334","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Public Relations ReviewPub Date : 2026-03-01Epub Date: 2025-12-17DOI: 10.1016/j.pubrev.2025.102662
LaTonya J. Taylor , Candice L. Edrington , Damion Waymer
{"title":"Conceptualizing publics’ negative affect via the exploration of African American practitioners’ accounts of obstacles encountered in the industry","authors":"LaTonya J. Taylor , Candice L. Edrington , Damion Waymer","doi":"10.1016/j.pubrev.2025.102662","DOIUrl":"10.1016/j.pubrev.2025.102662","url":null,"abstract":"<div><div>In this study, we sought to provide conceptual clarity regarding topics related to dissatisfaction in the public relations literature. Specifically, using Herzberg’s (2008) two-factor Motivation-Hygiene Theory as the foundation, we demonstrated why it is important to address issues of conceptual murkiness in public relations research (and common human resources practices) surrounding the dissatisfaction construct. We do so by clearly delineating factors that lead to dissatisfaction from factors that lead to no satisfaction. As such, we propose that an overarching conceptualization coined Publics’ Negative Affect should be used to better represent studies in public relations that explore issues of dissatisfaction and no satisfaction simultaneously. Using the perspectives of 9 mid-to-executive-level African American practitioners, we explored the obstacles they have faced in the public relations industry and the possible effect of those obstacles on their or their peers’ decisions to leave the industry. We found issues related to the no satisfaction construct played a larger role in conjuring negative feelings toward the industry as opposed to issues related to the dissatisfaction construct. Implications for both theory and practice are discussed.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"52 1","pages":"Article 102662"},"PeriodicalIF":3.4,"publicationDate":"2026-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145790335","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}