Public Relations Review最新文献

Signaling cognitive and moral legitimacy by a voluntary environmental program: Navigating the diffusion-impact paradox 通过自愿环境计划发出认知和道德合法性信号：引导扩散影响悖论

IF 4.1 3区管理学

Public Relations Review Pub Date : 2025-05-30 DOI: 10.1016/j.pubrev.2025.102593

Bree Hurst , Kim A. Johnston , Rudolf Messner

{"title":"Signaling cognitive and moral legitimacy by a voluntary environmental program: Navigating the diffusion-impact paradox","authors":"Bree Hurst , Kim A. Johnston , Rudolf Messner","doi":"10.1016/j.pubrev.2025.102593","DOIUrl":"10.1016/j.pubrev.2025.102593","url":null,"abstract":"<div><div>Organizations implementing voluntary environmental programs need legitimacy tied to both diffusion and impact to realize their aims. However, in balancing the associated cognitive and moral legitimacy, organizations face what has been labeled as a ‘diffusion-impact paradox’. Despite the recognized importance of public relations in building legitimacy, limited attention has been given to how public relations can explicitly help organizations gain legitimacy, as well as how public relations might be used with respect to the ‘diffusion-impact paradox’. This study addresses this gap by examining how public relations can signal legitimacy within the context of a multi-stakeholder voluntary environmental program aimed at reducing food waste, in alignment with SDG 12.3. Through a qualitative analysis of public communication documents from a leading organization in food waste reduction, this study identifies four specific public relations strategies used to signal cognitive legitimacy, and three strategies to signal moral legitimacy. The findings also highlight the reliance on diffusion to achieve impact as a means to navigate the paradox. Theoretically this study contributes to strengthening the contribution of public relations to organizational legitimacy in efforts to address sustainability goals.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 4","pages":"Article 102593"},"PeriodicalIF":4.1,"publicationDate":"2025-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144168866","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

#KateGate: How the passionate energy of publics’ social media posts affected the royal communications crisis #KateGate：公众在社交媒体上发布的充满激情的帖子是如何影响王室沟通危机的

IF 4.1 3区管理学

Public Relations Review Pub Date : 2025-05-29 DOI: 10.1016/j.pubrev.2025.102590

Ashleigh Logan-McFarlane

{"title":"#KateGate: How the passionate energy of publics’ social media posts affected the royal communications crisis","authors":"Ashleigh Logan-McFarlane","doi":"10.1016/j.pubrev.2025.102590","DOIUrl":"10.1016/j.pubrev.2025.102590","url":null,"abstract":"<div><div>This paper analyzes how passionate publics creatively reshaped the crisis narrative during the British Royal Family’s 2024 #KateGate controversy. When the Royal Communications team released vague and inconsistent messages about Princess Kate’s absence from public life, a narrative void emerged—one rapidly filled by publics operating across social media platforms. Drawing from a decade of immersive netnographic research on royal fandom and influencer networks, this study reveals how publics responded with a surge of humor, visual creativity, digital remixing, and alternative storytelling. Rather than casting publics as passive consumers of PR, this paper positions them as participatory cultural actors who interpret, contest, and even co-author institutional messages. Passion, in this context, is not just an emotion but a structuring force which organizes attention, drives critique, and sustains the viral circulation of memes, remixes, and reframed messages. By tracing how collective intelligence materializes through digital play and satire, the study contributes to crisis communication theory by advancing a cultural model of PR engagement. It urges PR professionals to look beyond sentiment analysis and consider how passionate publics detect inconsistencies, challenge legitimacy, and propose alternative narratives. Publics are not a problem to be managed but are potential collaborators and opponents in PR professionals’ active shaping of meaning.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 3","pages":"Article 102590"},"PeriodicalIF":4.1,"publicationDate":"2025-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144167613","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Social impact taxonomy: A definitional framework 社会影响分类学：一个定义框架

IF 4.1 3区管理学

Public Relations Review Pub Date : 2025-05-28 DOI: 10.1016/j.pubrev.2025.102592

Bree Hurst, Kim A. Johnston

{"title":"Social impact taxonomy: A definitional framework","authors":"Bree Hurst, Kim A. Johnston","doi":"10.1016/j.pubrev.2025.102592","DOIUrl":"10.1016/j.pubrev.2025.102592","url":null,"abstract":"<div><div>The ways in which social impact is conceptualized, assessed, and communicated are essential to supporting communities and fostering a civil society. However, despite the frequent use of the term ‘social impact’ in academia and practice, its definition remains ambiguous. The purpose of this paper, therefore, is to help both scholars and practitioners be clearer on their conceptualization of social impact. To do this, this study conducted a bounded systematic literature review of 701 papers, identifying 135 papers that provided 185 definitions of social impact. Thematic analysis led to the empirical development of a taxonomy for social impact. Theoretically, this study identifies the key attributes of social impact definitions and proposes a definitional framework and taxonomy for clearer articulation of social impact across various contexts. The study provides an empirical starting point for organizations, and in particular, public relations - given it operates at the intersection of organizational activities and their social implications - to be clear on what is meant by social impact, which in turn, should aid in engaging around, measuring, and communicating about their social impact.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 3","pages":"Article 102592"},"PeriodicalIF":4.1,"publicationDate":"2025-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144167675","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Offensiveness and virtuousness of a sports crisis: Identity, SCCT, and social assessment 体育危机的攻击性和良性：身份、SCCT和社会评价

IF 4.1 3区管理学

Public Relations Review Pub Date : 2025-05-22 DOI: 10.1016/j.pubrev.2025.102581

Tyler G. Page , Anita Atwell Seate , Allison P. Chatham , Jungkyu Rhys Lim , Duli Shi , Lingyan Ma , Romy RW

{"title":"Offensiveness and virtuousness of a sports crisis: Identity, SCCT, and social assessment","authors":"Tyler G. Page , Anita Atwell Seate , Allison P. Chatham , Jungkyu Rhys Lim , Duli Shi , Lingyan Ma , Romy RW","doi":"10.1016/j.pubrev.2025.102581","DOIUrl":"10.1016/j.pubrev.2025.102581","url":null,"abstract":"<div><div>Offensiveness and virtuousness have been identified as strong predictors of post-crisis reputation in an experiment regarding a fictional organization. This study identifies how these variables reflect the types of information processing identified in the social assessment literature. Further, this study assesses the influence of virtuousness and offensiveness in a crisis facing real-world organizations with which participants have pre-existing connections. Using an experiment with 574 participants recruited from Amazon’s Mechanical Turk, the experiment examines a cheating crisis engulfing an NFL team. Utilizing the sports crisis communication literature, this research assesses the effects of SCCT’s prescribed responses and identity on reputation. Results show that identity directly influences offensiveness, virtuousness, and reputation, and has indirect effects on post-crisis reputation via the intervening variables, as proposed by REMREP. Connections between REMREP and the social assessment literature are identified and discussed.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 3","pages":"Article 102581"},"PeriodicalIF":4.1,"publicationDate":"2025-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144115772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Fabricating CSR authenticity: The Illusory Truth Effect of CSR communication on social media in the AI era 编造企业社会责任真实性：人工智能时代社会化媒体企业社会责任传播的虚幻真实效应

IF 4.1 3区管理学

Public Relations Review Pub Date : 2025-05-09 DOI: 10.1016/j.pubrev.2025.102588

Laura Illia , Rafael Ballester-Ripoll , Anika K. Clausen

{"title":"Fabricating CSR authenticity: The Illusory Truth Effect of CSR communication on social media in the AI era","authors":"Laura Illia , Rafael Ballester-Ripoll , Anika K. Clausen","doi":"10.1016/j.pubrev.2025.102588","DOIUrl":"10.1016/j.pubrev.2025.102588","url":null,"abstract":"<div><div>Corporate Social Responsibility (CSR) communication via social media offers significant opportunities for organizations. Posts by third-party stakeholders allow for critical evaluation of CSR efforts, fostering authenticity through the anonymous, collective sharing of personal experiences. The advent of Large Language Models (LLMs), which facilitate the rapid and cost-effective creation of bot-driven posts, raises concerns about whether an increasing number of fabricated CSR messages could linearly influence an audience’s perception of a company’s CSR authenticity. We base our hypotheses on the Illusory Truth Effect, suggesting that perceived authenticity can increase with exposure to more messages. However, this effect only continues up to a certain tipping point, after which it plateaus. We tested our hypotheses in a study with 480 participants, presenting AI-generated CSR testimonials about Shell to three groups: zero, low, and high exposure. We found a significant increase in perceived CSR authenticity in the low exposure group compared to the zero group, with the effect tapering off in the high exposure group. We conclude that LLMs can effectively replace human-written CSR messages for a fraction of a cent, yet the main strength of LLMs—sheer volume, leading to repeated exposure—is unlikely to become a concern.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 3","pages":"Article 102588"},"PeriodicalIF":4.1,"publicationDate":"2025-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143929405","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Co-orientation on social impact: The role of perspectives 社会影响的共同取向：视角的作用

IF 4.1 3区管理学

Public Relations Review Pub Date : 2025-05-09 DOI: 10.1016/j.pubrev.2025.102589

Kim A. Johnston, Bree Hurst, Anne B. Lane

{"title":"Co-orientation on social impact: The role of perspectives","authors":"Kim A. Johnston, Bree Hurst, Anne B. Lane","doi":"10.1016/j.pubrev.2025.102589","DOIUrl":"10.1016/j.pubrev.2025.102589","url":null,"abstract":"<div><div>Relational and participatory approaches to social impact emphasize the need for organizations and stakeholders to share their perspectives, making these approaches more inclusive and normative for understanding and determining the social impact of organizational decisions and actions. This paper explores the potential of these approaches to reduce perceptual disparities related to social impact by drawing on the concept of co-orientation and perspective-taking. Based on 42 in-depth interviews with internal and external stakeholders of red meat processing organizations, the research identifies three distinct perspectives: personal (I/Me), socially connected (We/Us), and socially distant (They/Them). The findings indicate that personal and socially connected perspectives provide direct insight into individual experiences, thereby facilitating the achievement of co-orientation. In contrast, socially distant perspectives provide impersonal impacts or accounts that reflect others' views on impacts that may not align with the actual experiences of affected stakeholders. While these perspectives are valuable, they can inaccurately reflect broader social impacts. The study highlights the importance of perspective-taking in achieving co-orientation and underscores the need for organizations to engage authentically with diverse stakeholder views to accurately assess and respond to social impacts. This research extends public relations theory by incorporating multiple stakeholder perspectives into co-orientation theory. The findings suggest that organizations should prioritize authentic stakeholder engagement to ensure accurate social impact assessments, thereby enhancing their social license to operate and promoting sustainable and responsible business practices.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 3","pages":"Article 102589"},"PeriodicalIF":4.1,"publicationDate":"2025-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143923394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The internal communication paradox: Balancing digital convenience with face-to-face satisfaction 内部沟通悖论：平衡数字便利与面对面的满意度

IF 4.1 3区管理学

Public Relations Review Pub Date : 2025-05-02 DOI: 10.1016/j.pubrev.2025.102587

Ana Tkalac Verčič , Dejan Verčič

{"title":"The internal communication paradox: Balancing digital convenience with face-to-face satisfaction","authors":"Ana Tkalac Verčič , Dejan Verčič","doi":"10.1016/j.pubrev.2025.102587","DOIUrl":"10.1016/j.pubrev.2025.102587","url":null,"abstract":"<div><div>The digital transformation in the workplace means that an increasing proportion of interactions among employees and between employees and management that historically occurred face-to-face are being conducted on-line. While this transformation may bring advantages of convenience, it may also dampen employee satisfaction with internal communication. The present study investigates how strongly digital and face-to-face interactions influence such satisfaction, and how employee attitudes towards digital technology modulate that influence. Data were collected from 104 employees at a large telecommunications company during five consecutive workdays using the diary method. Participants recorded the frequency and quality of their digital and face-to-face interactions, their levels of internal communication satisfaction, and their attitudes towards digital technology. Data were analyzed within the framework of the Media Affordances Perspective, Media Richness Theory, and Unified Theory of Acceptance and Use of Technology. In our sample, higher frequency of communication through individual face-to-face interaction was associated with significantly greater employee satisfaction with internal communication, whereas frequency of communication through group in-person meetings, telephone calls, emails, video calls or instant messaging did not significantly affect satisfaction. Attitudes towards digital technology did not moderate the relationship between frequency of digital or face-to-face communication and satisfaction. These findings underscore the importance of in-person interactions for employee satisfaction even as companies rely increasingly on digital communication channels. Organizations should balance the requirements of digital transformation against employee needs for face-to-face interactions to create and maintain engagement and satisfaction.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 3","pages":"Article 102587"},"PeriodicalIF":4.1,"publicationDate":"2025-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143899912","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Beyond the snapshot: Rethinking crisis communication theories in dynamic crisis situations 快照之外：动态危机情境下危机沟通理论的再思考

IF 4.1 3区管理学

Public Relations Review Pub Date : 2025-04-30 DOI: 10.1016/j.pubrev.2025.102586

Wouter Jong

{"title":"Beyond the snapshot: Rethinking crisis communication theories in dynamic crisis situations","authors":"Wouter Jong","doi":"10.1016/j.pubrev.2025.102586","DOIUrl":"10.1016/j.pubrev.2025.102586","url":null,"abstract":"<div><div>Traditional theories of crisis communication are often interpreted in ways that assume responsibility for a crisis is static. In such cases, response strategies are used as a \"snapshot\" to assess attributed crisis responsibilities under presumed static circumstances, which then define the most appropriate response strategies. This study challenges that notion, arguing that effective crisis responses must actively anticipate and adapt to evolving dynamics in ongoing crises. It explores the dynamics of assigned crisis responsibility through two key dimensions. First, the study addresses the dynamics that occur when perceptions of the cause of a crisis shift as new information becomes available. Second, it delves into the concept of shared responsibility, illustrating that accountability and assigned responsibility for a crisis may be distributed among various stakeholders as the crisis unfolds. Interactions among these stakeholders can change the dynamics by influencing perceived crisis responsibility. The study concludes that understanding these dynamics is crucial for effective crisis management, as they significantly impact stakeholder relations, public perception, and the choice of subsequent intervention strategies.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 3","pages":"Article 102586"},"PeriodicalIF":4.1,"publicationDate":"2025-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143891363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Fast fashion's environmental CSR through NGO collaboration: The impact of collaboration level and environmental focus on CSR authenticity and consumer responses NGO合作下的快时尚环境企业社会责任：合作水平和环境关注对企业社会责任真实性和消费者反应的影响

IF 4.1 3区管理学

Public Relations Review Pub Date : 2025-04-30 DOI: 10.1016/j.pubrev.2025.102585

Yeonsoo Kim , Yara Acaf , Jeewon Kim

{"title":"Fast fashion's environmental CSR through NGO collaboration: The impact of collaboration level and environmental focus on CSR authenticity and consumer responses","authors":"Yeonsoo Kim , Yara Acaf , Jeewon Kim","doi":"10.1016/j.pubrev.2025.102585","DOIUrl":"10.1016/j.pubrev.2025.102585","url":null,"abstract":"<div><div>The fast-fashion industry faces skepticism and accusations of greenwashing regarding its environmental CSR initiatives. This study investigated how strategic collaboration with environmental NGOs could enhance the perceived authenticity of these efforts and lead to positive CSR outcomes. The impact of two factors was examined: the level of collaboration (high vs. low) and the specific focus of environmental CSR initiatives (industry-specific vs. general), on perceived CSR authenticity and related outcomes (i.e., company-consumer identification, supportive communication intentions, and purchase intentions). A 2 × 2 online experiment with real consumer samples was conducted. The findings revealed that high levels of collaboration significantly enhanced perceived CSR authenticity and fostered positive outcomes. While the choice of environmental focus alone did not have a significant impact, combining an industry-specific focus with high collaboration maximized perceived authenticity, leading to the most favorable outcomes. CSR authenticity was crucial in driving these key outcomes. The theoretical and practical implications of these findings were discussed.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 3","pages":"Article 102585"},"PeriodicalIF":4.1,"publicationDate":"2025-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143886159","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Communicating net-zero: A conceptual model for effective strategic communications 沟通净零：有效战略沟通的概念模型

IF 4.1 3区管理学

Public Relations Review Pub Date : 2025-04-29 DOI: 10.1016/j.pubrev.2025.102580

Nadine Strauß , Denis Šimunović

引用次数: 0