Public Relations Review最新文献

Different shades of green deception. Greenwashing’s adverse effects on corporate image and credibility 不同色调的绿色欺骗。绿色清洗对企业形象和信誉的不利影响

IF 4.1 3区管理学

Public Relations Review Pub Date : 2024-11-22 DOI: 10.1016/j.pubrev.2024.102521

Thomas Koch, Nora Denner

{"title":"Different shades of green deception. Greenwashing’s adverse effects on corporate image and credibility","authors":"Thomas Koch, Nora Denner","doi":"10.1016/j.pubrev.2024.102521","DOIUrl":"10.1016/j.pubrev.2024.102521","url":null,"abstract":"<div><div>Climate change poses one of today’s greatest challenges, compelling organizations to adopt sustainable practices, which are frequently communicated to bolster their image and credibility. However, some organizations tend to exaggerate their green commitment, resulting in a perceived disparity between their environmental claims and actions, which is commonly referred to as greenwashing. This study examines the impact of different levels of greenwashing on corporate image and credibility. Through a 4×2 between-subjects experiment, participants were exposed to a publishing company’s promise to use 90 % recycled paper, followed by the revelation that the actual amount of recycled paper used was either 90 %, 86 %, 54 %, or 23 %. Additionally, the pre-image of the company was manipulated by portraying it as either a popular or an unpopular employer. Results indicate that even small discrepancies lead to a decrease in image perception and credibility, with motivated reasoning and expectation violation mediating these effects. However, these effects were not influenced by a positive or negative pre-image of the company. Overall, this research highlights the importance of honest and transparent communication of CSR activities.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 1","pages":"Article 102521"},"PeriodicalIF":4.1,"publicationDate":"2024-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142705361","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Measuring social movement engagement: A co-creational approach to public engagement and social capital 衡量社会运动参与度：公众参与和社会资本的共同娱乐方法

IF 4.1 3区管理学

Public Relations Review Pub Date : 2024-11-21 DOI: 10.1016/j.pubrev.2024.102518

Ying Xiong

引用次数: 0

Effects of AI versus human source attribution on trust and forgiveness in the identical corporate apology statement for a data breach scandal 人工智能与人工源归因对企业就数据泄露丑闻发表的相同道歉声明中的信任和宽恕的影响

IF 4.1 3区管理学

Public Relations Review Pub Date : 2024-11-18 DOI: 10.1016/j.pubrev.2024.102520

Joon Soo Lim , Erika Schneider , Maria Grover , Jun Zhang , David Peters

{"title":"Effects of AI versus human source attribution on trust and forgiveness in the identical corporate apology statement for a data breach scandal","authors":"Joon Soo Lim , Erika Schneider , Maria Grover , Jun Zhang , David Peters","doi":"10.1016/j.pubrev.2024.102520","DOIUrl":"10.1016/j.pubrev.2024.102520","url":null,"abstract":"<div><div>This study investigates the effects of AI versus human source attribution on trust and forgiveness in the identical AI-generated corporate apology statement for a simulated data breach scandal. While AI-generated messages hold promise in crisis communication, their impact on public perception remains understudied. The research was inspired by incidents where ChatGPT was used to generate official apology statements, raising questions about the authenticity of AI-generated apologies. Using a fictitious retail company’s apology statement, crafted with the assistance of ChatGPT, participants were randomly assigned to conditions indicating the statement was AI-aided, human-written, or unspecified (control). The results indicate that participants attributed higher levels of forgiveness intention and trust to the statement credited to humans compared to AI-generated statements. Additionally, the human-attributed statement was perceived as more empathetic and sincere than the AI-attributed statement. Mediation analysis results revealed that empathy mediated forgiveness intention and trust in human-authored statements, while perceived sincerity mediated these factors in AI-aided statements. These findings suggest that source attribution significantly influences public perception of organizational apologies during crises. This study contributes to understanding the evolving role of AI in crisis management and underscores the importance of ethical and transparent communication practices.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 1","pages":"Article 102520"},"PeriodicalIF":4.1,"publicationDate":"2024-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142705308","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

“Being a Burson Person is something special”: Burson-Marsteller’s influence in the Americanization of the public relations industry in Latin America (1980s – 2010s) "成为博雅人是一件特别的事"：博雅公关对拉丁美洲公共关系行业美国化的影响（20 世纪 80 年代 - 2010 年代）

IF 4.1 3区管理学

Public Relations Review Pub Date : 2024-11-17 DOI: 10.1016/j.pubrev.2024.102519

Pablo Miño

引用次数: 0

The effects of crisis type and CSR fit on organizational outcomes: The moderating role of authentic leadership in shaping organizational reputation, word-of-mouth, and purchase intentions 危机类型和企业社会责任契合度对组织结果的影响：真实领导力在塑造组织声誉、口碑和购买意向方面的调节作用

IF 4.1 3区管理学

Public Relations Review Pub Date : 2024-11-07 DOI: 10.1016/j.pubrev.2024.102517

James Ndone , Victoria Kyriakopoulos

{"title":"The effects of crisis type and CSR fit on organizational outcomes: The moderating role of authentic leadership in shaping organizational reputation, word-of-mouth, and purchase intentions","authors":"James Ndone , Victoria Kyriakopoulos","doi":"10.1016/j.pubrev.2024.102517","DOIUrl":"10.1016/j.pubrev.2024.102517","url":null,"abstract":"<div><div>This study investigates how crisis type (moral-harm vs. product-harm) and the alignment between an organization's goals and its corporate social responsibility (CSR) values (CSR fit) influence crisis outcomes like organizational reputation, the spread of negative word-of-mouth, and purchase intentions. Additionally, the research examines whether authentic leadership (AL) moderates the relationship between crisis type, CSR fit, and crisis outcomes. Using a 2 (crisis type: moral-harm vs. product-harm) x 2 (CSR fit: high fit vs. low fit) between-subjects design (<em>N</em> = 427) recruited through CloudResearch, the results suggest that product-harm crises have more damaging effects on organizations than moral-harm crises. Also, organizations that align their CSR activities with their business goals receive favorable ratings during a crisis than those with low CSR fit. Lastly, AL moderates the relationship between crisis type and negative word-of-mouth as well as organizational reputation. Theoretical and practical implications of the current study are discussed.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 5","pages":"Article 102517"},"PeriodicalIF":4.1,"publicationDate":"2024-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142652157","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Artificial intelligence for internal communication: Strategies, challenges, and implications 人工智能促进内部交流：战略、挑战和影响

IF 4.1 3区管理学

Public Relations Review Pub Date : 2024-11-05 DOI: 10.1016/j.pubrev.2024.102515

Cen April Yue , Linjuan Rita Men , Renee Mitson , Donna Z. Davis , Alvin Zhou

{"title":"Artificial intelligence for internal communication: Strategies, challenges, and implications","authors":"Cen April Yue , Linjuan Rita Men , Renee Mitson , Donna Z. Davis , Alvin Zhou","doi":"10.1016/j.pubrev.2024.102515","DOIUrl":"10.1016/j.pubrev.2024.102515","url":null,"abstract":"<div><div>This qualitative study explores the intersection of artificial intelligence (AI) and internal communication, investigating AI applications, challenges, and best practices. In-depth interviews with 20 senior communication professionals examined perceptions of AI’s impact on internal communication processes and outcomes. Key findings indicate AI improves internal communication efficiency, information flow, listening capability, and employee experience. However, challenges include lack of AI knowledge among employees, fears about job security andbias, and concerns about authenticity loss. To enable effective AI adoption for internal communication, organizations need education and training, a “co-piloting” approach between humans and machines, transparent communication, ethical governance, and an open culture of experimentation. This research makes important theoretical contributions by illuminating AI’s transformative potential for internal communication. It also offers practical insights to guide organizations in strategically leveraging AI to elevate internal communication.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 5","pages":"Article 102515"},"PeriodicalIF":4.1,"publicationDate":"2024-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142587202","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Communicating strategic CEO activism to promote employee prosocial behaviors: Understanding the mediating role of employee prosocial sensemaking 传播首席执行官的战略积极性以促进员工的亲社会行为：了解员工亲社会感知的中介作用

IF 4.1 3区管理学

Public Relations Review Pub Date : 2024-11-01 DOI: 10.1016/j.pubrev.2024.102516

Young Kim , Katharine E. Miller

{"title":"Communicating strategic CEO activism to promote employee prosocial behaviors: Understanding the mediating role of employee prosocial sensemaking","authors":"Young Kim , Katharine E. Miller","doi":"10.1016/j.pubrev.2024.102516","DOIUrl":"10.1016/j.pubrev.2024.102516","url":null,"abstract":"<div><div>The purpose of this research is to explore how CEOs effectively communicate their activism so as to encourage employee prosocial behaviors around social issues. An online experimental study with a 2 (<em>narrative vs. non-narrative</em>) x 2 (<em>promotion- vs. prevention-focused messages</em>) between-subjects design was conducted with 913 full-time employees (<em>N</em>=913) in the United States. This study uncovered the underlying role of employee prosocial sensemaking, which mediates the effect of narrative messaging in CEO activism communication on employee prosocial behaviors (e.g., employee activism supporting the issue and advocacy for the CEO’s activism). This study theoretically extends the scholarship on strategic communication to CEO activism communication in relation to employee prosocial behaviors. The findings also provide practical insight into how corporate leaders can strategically communicate their activism to employees in order to foster positive engagement, thereby contributing to organizational effectiveness as well as the expansion of responsible business practices.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 5","pages":"Article 102516"},"PeriodicalIF":4.1,"publicationDate":"2024-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142573363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Optimizing organizational corrective communication: The effects of correction placement timing, refutation detail level, and corrective narrative type on combating crisis misinformation narratives 优化组织纠正性沟通：纠正位置时机、驳斥详细程度和纠正叙述类型对打击危机误导叙述的影响

IF 4.1 3区管理学

Public Relations Review Pub Date : 2024-10-26 DOI: 10.1016/j.pubrev.2024.102514

Xuerong Lu , Yan Jin

{"title":"Optimizing organizational corrective communication: The effects of correction placement timing, refutation detail level, and corrective narrative type on combating crisis misinformation narratives","authors":"Xuerong Lu , Yan Jin","doi":"10.1016/j.pubrev.2024.102514","DOIUrl":"10.1016/j.pubrev.2024.102514","url":null,"abstract":"<div><div>How an organization effectively responds to crisis misinformation has become increasingly critical for public relations research and practice. To examine the roles played by three key factors in organizational crisis misinformation management (i.e., the timing of placing organizational correction message, the level of detail a refutational message should provide, and narrative type in countering misinformation embedded in narratives), two online experimental studies were conducted among U.S. adults to examine the main and interaction effects of these factors on optimizing organizational corrective communication when it comes to combatting narrative-based crisis misinformation. Our findings implied that prebunking strategy, especially when combined with factual elaboration, is more effective in correcting misperceptions of organizational crisis responsibility and lowering organizational reputation damage. The potential for using narrative-based prebunking strategy to correct misinformation narratives is further highlighted, as evidenced in how its effect was sequentially mediated by narrative identification and perceived corrective information quality. Implications for public relations theory and practice in the area of combatting misinformation are further discussed.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 5","pages":"Article 102514"},"PeriodicalIF":4.1,"publicationDate":"2024-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142533328","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

“If it can be done, it will be done:” AI Ethical Standards and a dual role for public relations "如果能做到，就一定能做到："人工智能道德标准和公共关系的双重作用

IF 4.1 3区管理学

Public Relations Review Pub Date : 2024-10-22 DOI: 10.1016/j.pubrev.2024.102513

Shannon A. Bowen

{"title":"“If it can be done, it will be done:” AI Ethical Standards and a dual role for public relations","authors":"Shannon A. Bowen","doi":"10.1016/j.pubrev.2024.102513","DOIUrl":"10.1016/j.pubrev.2024.102513","url":null,"abstract":"<div><div>This research reports a five-year study with different types of participants to examine questions related to ethics in artificial intelligence (AI) and the use of AI in public relations and professional communication. AI specialists from computer engineering and closely related fields, as well as CCOs, communication directors/managers, public affairs officers, and CEOs participated in this research, explaining and assessing the role of ethics in AI. Through numerous points of data collection, the topic of AI ethics in public relations was examined through a mixed method approach. This study offers insight into the ethics and design of AI systems that communication professionals must not only use in practice but also understand, advise upon, ethically oversee, and occasionally defend in the public sphere when used (or commissioned) by our organizations. After a review of broad literature and longitudinal data from hundreds of sources, recommendations for a more robust framework for AI ethics in public relations are proposed. Ethical considerations and quantum and neuromorphic computing are posed as means to avoid technocracy, and base use of these advanced systems on moral values.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 5","pages":"Article 102513"},"PeriodicalIF":4.1,"publicationDate":"2024-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142533327","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Streaming disasters on TikTok: Examining social mediated crisis communication, public engagement, and emotional responses during the 2023 Maui wildfire TikTok 上的灾难流：研究 2023 年毛伊岛野火期间的社交媒体危机传播、公众参与和情绪反应

IF 4.1 3区管理学

Public Relations Review Pub Date : 2024-10-19 DOI: 10.1016/j.pubrev.2024.102512

Wenlin Liu , Xinyan Zhao , Mengqi (Monica) Zhan , Stephanie Hernandez

{"title":"Streaming disasters on TikTok: Examining social mediated crisis communication, public engagement, and emotional responses during the 2023 Maui wildfire","authors":"Wenlin Liu , Xinyan Zhao , Mengqi (Monica) Zhan , Stephanie Hernandez","doi":"10.1016/j.pubrev.2024.102512","DOIUrl":"10.1016/j.pubrev.2024.102512","url":null,"abstract":"<div><div>Short video-sharing platforms, such as TikTok, play a significant role in allowing the public to experience natural disasters vicariously, share information, and coordinate peer-led disaster relief efforts. With emerging platforms like TikTok providing experientially immersive content, the role of digital storytelling in stimulating public engagement and emotions remains underexplored. Drawing from narrative persuasion theory and visual storytelling literature, the current study proposes an integrated framework to examine the storyteller, visual frame, and digital presentation characteristics of TikTok videos in predicting social-mediated public engagement and emotional reactions surrounding a recent natural disaster, the 2023 Maui Wildfire. Using visual content analysis and computational methods, the study analyzed 526 TikTok videos and 59,950 associated comments. Results showed that audiovisual vividness consistently predicted all three types of disaster engagement. In contrast, storyteller type, storytelling frame, and other presentation characteristics inconsistently predicted information consumption intention, information sharing intention, and emotional reactions on TikTok.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 5","pages":"Article 102512"},"PeriodicalIF":4.1,"publicationDate":"2024-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142533326","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0