Public Relations Review最新文献

A goodwill shield for crisis communication: Exploring the ‘Halo Effect’ of CSR activities 危机沟通的商誉盾牌：探讨企业社会责任活动的“光环效应”

IF 4.1 3区管理学

Public Relations Review Pub Date : 2025-06-12 DOI: 10.1016/j.pubrev.2025.102602

Tyler G. Page, Carolyn A. Lin

引用次数: 0

Examining public relations practitioners’ perceptions of authentic organizational social responsibility and advocacy communication 考察公关从业者对真正的组织社会责任和倡导沟通的看法

IF 4.1 3区管理学

Public Relations Review Pub Date : 2025-06-11 DOI: 10.1016/j.pubrev.2025.102603

Drew T. Ashby-King , Olivia Truban , Sun Young Lee

{"title":"Examining public relations practitioners’ perceptions of authentic organizational social responsibility and advocacy communication","authors":"Drew T. Ashby-King , Olivia Truban , Sun Young Lee","doi":"10.1016/j.pubrev.2025.102603","DOIUrl":"10.1016/j.pubrev.2025.102603","url":null,"abstract":"<div><div>The purpose of the present study was to examine how practitioners understood and sought to enact authentic social responsibility and advocacy communication for their organizations and clients. Although the importance of authentic practices has been widely discussed, much of the research has focused on the external publics’ perceived authenticity of such practices. However, seeking internal perspectives on how practitioners understand authentic communication is critical, as it is the foundation for real authentic communication as well as for perceived authenticity by those outside of an organization. Based on interviews with 20 practitioners, we developed key themes that largely align with the central elements of perceived authenticity: authentic communication involves aligning messages with organizational values, being accountable and taking action on commitments, and transparently communicating the outcomes of initiatives, whether positive or negative. We also suggest these components are interconnected, and thus we offer the <em>cycle of authenticity</em> as a framework to guide practitioners and support organizations as they develop authenticity on the issues that matter to them over time.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 4","pages":"Article 102603"},"PeriodicalIF":4.1,"publicationDate":"2025-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144255192","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Storytelling and grand strategy in public diplomacy: A case study of the speeches of president Xi Jinping

IF 4.1 3区管理学

Public Relations Review Pub Date : 2025-06-03 DOI: 10.1016/j.pubrev.2025.102594

Mitchell Hobbs , Mei Li , Zhao Alexandre Huang , Lucile Desmoulins

{"title":"Storytelling and grand strategy in public diplomacy: A case study of the speeches of president Xi Jinping","authors":"Mitchell Hobbs , Mei Li , Zhao Alexandre Huang , Lucile Desmoulins","doi":"10.1016/j.pubrev.2025.102594","DOIUrl":"10.1016/j.pubrev.2025.102594","url":null,"abstract":"<div><div>As nation-states seek to cultivate geopolitical advantages, they employ storytelling and strategic narratives to rally domestic and international support, shape perceptions of past and future events, and define adversaries. This study argues that stories about a nation’s vision, mission, and history constitute politicized narratives central to the overarching grand strategy of the state and its leadership. It highlights the role of storytelling in public diplomacy through a case study of China’s evolving soft power strategies, which must be understood in the context of increasing geopolitical tension with Western states—particularly the United States. Positioned at the intersection of public diplomacy and political public relations scholarship, this study draws on public relations frameworks for storytelling, which have largely been overlooked in this context. Analyzing key speeches by President Xi Jinping, the study reveals insights into the Chinese Communist Party’s grand strategy and its broader implications. It argues that storytelling functions as an effective opening strategy in <em>intermestic</em> public diplomacy, bridging the space between early-stage diplomatic engagement and long-term strategic objectives. As such, storytelling by a national leader can be suggestive of future actions, especially when aligned with a broader strategic vision.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 4","pages":"Article 102594"},"PeriodicalIF":4.1,"publicationDate":"2025-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144196269","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Minecraft, mangroves, and dialogic potential: An analysis of video game live streaming and its implications for public relations research 《我的世界》、红树林和对话潜力：视频游戏直播分析及其对公共关系研究的影响

IF 4.1 3区管理学

Public Relations Review Pub Date : 2025-06-02 DOI: 10.1016/j.pubrev.2025.102591

Jolene Fisher, Jordan Morehouse, Henry Ugwu

{"title":"Minecraft, mangroves, and dialogic potential: An analysis of video game live streaming and its implications for public relations research","authors":"Jolene Fisher, Jordan Morehouse, Henry Ugwu","doi":"10.1016/j.pubrev.2025.102591","DOIUrl":"10.1016/j.pubrev.2025.102591","url":null,"abstract":"<div><div>Video game live streaming platforms like Twitch are important sites for strategic communication and public relations activity given the potential for co-creation, dialogic engagement, and relationship building that they afford. In these dynamic spaces, passionate, highly engaged publics seeking social interaction and community gather to watch streamers play their favorite games; and through these spaces organizations have an opportunity to reach an audience that is less likely to consume traditional media. Yet, despite their growing popularity, video games and the practice of video game live streaming remain understudied within the field of public relations. This study works to extend the nascent body of literature in this area through an analysis of <em>Minecraft</em> and The Nature Conservancy’s <em>Rooted Together</em> project, designed to educate audiences about and raise money for mangrove conservation efforts. Using a textual analysis of two charity live streams, this study considers how the devotional-promotional model maps onto relationships between streamers, stakeholders, and organizations in the context of a platform that affords space for dialogic engagement. And it illustrates the importance of publics in elevating an object of devotion in such projects.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 4","pages":"Article 102591"},"PeriodicalIF":4.1,"publicationDate":"2025-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144196254","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Signaling cognitive and moral legitimacy by a voluntary environmental program: Navigating the diffusion-impact paradox 通过自愿环境计划发出认知和道德合法性信号：引导扩散影响悖论

IF 4.1 3区管理学

Public Relations Review Pub Date : 2025-05-30 DOI: 10.1016/j.pubrev.2025.102593

Bree Hurst , Kim A. Johnston , Rudolf Messner

{"title":"Signaling cognitive and moral legitimacy by a voluntary environmental program: Navigating the diffusion-impact paradox","authors":"Bree Hurst , Kim A. Johnston , Rudolf Messner","doi":"10.1016/j.pubrev.2025.102593","DOIUrl":"10.1016/j.pubrev.2025.102593","url":null,"abstract":"<div><div>Organizations implementing voluntary environmental programs need legitimacy tied to both diffusion and impact to realize their aims. However, in balancing the associated cognitive and moral legitimacy, organizations face what has been labeled as a ‘diffusion-impact paradox’. Despite the recognized importance of public relations in building legitimacy, limited attention has been given to how public relations can explicitly help organizations gain legitimacy, as well as how public relations might be used with respect to the ‘diffusion-impact paradox’. This study addresses this gap by examining how public relations can signal legitimacy within the context of a multi-stakeholder voluntary environmental program aimed at reducing food waste, in alignment with SDG 12.3. Through a qualitative analysis of public communication documents from a leading organization in food waste reduction, this study identifies four specific public relations strategies used to signal cognitive legitimacy, and three strategies to signal moral legitimacy. The findings also highlight the reliance on diffusion to achieve impact as a means to navigate the paradox. Theoretically this study contributes to strengthening the contribution of public relations to organizational legitimacy in efforts to address sustainability goals.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 4","pages":"Article 102593"},"PeriodicalIF":4.1,"publicationDate":"2025-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144168866","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

#KateGate: How the passionate energy of publics’ social media posts affected the royal communications crisis #KateGate：公众在社交媒体上发布的充满激情的帖子是如何影响王室沟通危机的

IF 4.1 3区管理学

Public Relations Review Pub Date : 2025-05-29 DOI: 10.1016/j.pubrev.2025.102590

Ashleigh Logan-McFarlane

{"title":"#KateGate: How the passionate energy of publics’ social media posts affected the royal communications crisis","authors":"Ashleigh Logan-McFarlane","doi":"10.1016/j.pubrev.2025.102590","DOIUrl":"10.1016/j.pubrev.2025.102590","url":null,"abstract":"<div><div>This paper analyzes how passionate publics creatively reshaped the crisis narrative during the British Royal Family’s 2024 #KateGate controversy. When the Royal Communications team released vague and inconsistent messages about Princess Kate’s absence from public life, a narrative void emerged—one rapidly filled by publics operating across social media platforms. Drawing from a decade of immersive netnographic research on royal fandom and influencer networks, this study reveals how publics responded with a surge of humor, visual creativity, digital remixing, and alternative storytelling. Rather than casting publics as passive consumers of PR, this paper positions them as participatory cultural actors who interpret, contest, and even co-author institutional messages. Passion, in this context, is not just an emotion but a structuring force which organizes attention, drives critique, and sustains the viral circulation of memes, remixes, and reframed messages. By tracing how collective intelligence materializes through digital play and satire, the study contributes to crisis communication theory by advancing a cultural model of PR engagement. It urges PR professionals to look beyond sentiment analysis and consider how passionate publics detect inconsistencies, challenge legitimacy, and propose alternative narratives. Publics are not a problem to be managed but are potential collaborators and opponents in PR professionals’ active shaping of meaning.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 3","pages":"Article 102590"},"PeriodicalIF":4.1,"publicationDate":"2025-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144167613","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Social impact taxonomy: A definitional framework 社会影响分类学：一个定义框架

IF 4.1 3区管理学

Public Relations Review Pub Date : 2025-05-28 DOI: 10.1016/j.pubrev.2025.102592

Bree Hurst, Kim A. Johnston

{"title":"Social impact taxonomy: A definitional framework","authors":"Bree Hurst, Kim A. Johnston","doi":"10.1016/j.pubrev.2025.102592","DOIUrl":"10.1016/j.pubrev.2025.102592","url":null,"abstract":"<div><div>The ways in which social impact is conceptualized, assessed, and communicated are essential to supporting communities and fostering a civil society. However, despite the frequent use of the term ‘social impact’ in academia and practice, its definition remains ambiguous. The purpose of this paper, therefore, is to help both scholars and practitioners be clearer on their conceptualization of social impact. To do this, this study conducted a bounded systematic literature review of 701 papers, identifying 135 papers that provided 185 definitions of social impact. Thematic analysis led to the empirical development of a taxonomy for social impact. Theoretically, this study identifies the key attributes of social impact definitions and proposes a definitional framework and taxonomy for clearer articulation of social impact across various contexts. The study provides an empirical starting point for organizations, and in particular, public relations - given it operates at the intersection of organizational activities and their social implications - to be clear on what is meant by social impact, which in turn, should aid in engaging around, measuring, and communicating about their social impact.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 3","pages":"Article 102592"},"PeriodicalIF":4.1,"publicationDate":"2025-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144167675","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Offensiveness and virtuousness of a sports crisis: Identity, SCCT, and social assessment 体育危机的攻击性和良性：身份、SCCT和社会评价

IF 4.1 3区管理学

Public Relations Review Pub Date : 2025-05-22 DOI: 10.1016/j.pubrev.2025.102581

Tyler G. Page , Anita Atwell Seate , Allison P. Chatham , Jungkyu Rhys Lim , Duli Shi , Lingyan Ma , Romy RW

{"title":"Offensiveness and virtuousness of a sports crisis: Identity, SCCT, and social assessment","authors":"Tyler G. Page , Anita Atwell Seate , Allison P. Chatham , Jungkyu Rhys Lim , Duli Shi , Lingyan Ma , Romy RW","doi":"10.1016/j.pubrev.2025.102581","DOIUrl":"10.1016/j.pubrev.2025.102581","url":null,"abstract":"<div><div>Offensiveness and virtuousness have been identified as strong predictors of post-crisis reputation in an experiment regarding a fictional organization. This study identifies how these variables reflect the types of information processing identified in the social assessment literature. Further, this study assesses the influence of virtuousness and offensiveness in a crisis facing real-world organizations with which participants have pre-existing connections. Using an experiment with 574 participants recruited from Amazon’s Mechanical Turk, the experiment examines a cheating crisis engulfing an NFL team. Utilizing the sports crisis communication literature, this research assesses the effects of SCCT’s prescribed responses and identity on reputation. Results show that identity directly influences offensiveness, virtuousness, and reputation, and has indirect effects on post-crisis reputation via the intervening variables, as proposed by REMREP. Connections between REMREP and the social assessment literature are identified and discussed.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 3","pages":"Article 102581"},"PeriodicalIF":4.1,"publicationDate":"2025-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144115772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Fabricating CSR authenticity: The Illusory Truth Effect of CSR communication on social media in the AI era 编造企业社会责任真实性：人工智能时代社会化媒体企业社会责任传播的虚幻真实效应

IF 4.1 3区管理学

Public Relations Review Pub Date : 2025-05-09 DOI: 10.1016/j.pubrev.2025.102588

Laura Illia , Rafael Ballester-Ripoll , Anika K. Clausen

{"title":"Fabricating CSR authenticity: The Illusory Truth Effect of CSR communication on social media in the AI era","authors":"Laura Illia , Rafael Ballester-Ripoll , Anika K. Clausen","doi":"10.1016/j.pubrev.2025.102588","DOIUrl":"10.1016/j.pubrev.2025.102588","url":null,"abstract":"<div><div>Corporate Social Responsibility (CSR) communication via social media offers significant opportunities for organizations. Posts by third-party stakeholders allow for critical evaluation of CSR efforts, fostering authenticity through the anonymous, collective sharing of personal experiences. The advent of Large Language Models (LLMs), which facilitate the rapid and cost-effective creation of bot-driven posts, raises concerns about whether an increasing number of fabricated CSR messages could linearly influence an audience’s perception of a company’s CSR authenticity. We base our hypotheses on the Illusory Truth Effect, suggesting that perceived authenticity can increase with exposure to more messages. However, this effect only continues up to a certain tipping point, after which it plateaus. We tested our hypotheses in a study with 480 participants, presenting AI-generated CSR testimonials about Shell to three groups: zero, low, and high exposure. We found a significant increase in perceived CSR authenticity in the low exposure group compared to the zero group, with the effect tapering off in the high exposure group. We conclude that LLMs can effectively replace human-written CSR messages for a fraction of a cent, yet the main strength of LLMs—sheer volume, leading to repeated exposure—is unlikely to become a concern.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 3","pages":"Article 102588"},"PeriodicalIF":4.1,"publicationDate":"2025-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143929405","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Co-orientation on social impact: The role of perspectives 社会影响的共同取向：视角的作用

IF 4.1 3区管理学

Public Relations Review Pub Date : 2025-05-09 DOI: 10.1016/j.pubrev.2025.102589

Kim A. Johnston, Bree Hurst, Anne B. Lane

{"title":"Co-orientation on social impact: The role of perspectives","authors":"Kim A. Johnston, Bree Hurst, Anne B. Lane","doi":"10.1016/j.pubrev.2025.102589","DOIUrl":"10.1016/j.pubrev.2025.102589","url":null,"abstract":"<div><div>Relational and participatory approaches to social impact emphasize the need for organizations and stakeholders to share their perspectives, making these approaches more inclusive and normative for understanding and determining the social impact of organizational decisions and actions. This paper explores the potential of these approaches to reduce perceptual disparities related to social impact by drawing on the concept of co-orientation and perspective-taking. Based on 42 in-depth interviews with internal and external stakeholders of red meat processing organizations, the research identifies three distinct perspectives: personal (I/Me), socially connected (We/Us), and socially distant (They/Them). The findings indicate that personal and socially connected perspectives provide direct insight into individual experiences, thereby facilitating the achievement of co-orientation. In contrast, socially distant perspectives provide impersonal impacts or accounts that reflect others' views on impacts that may not align with the actual experiences of affected stakeholders. While these perspectives are valuable, they can inaccurately reflect broader social impacts. The study highlights the importance of perspective-taking in achieving co-orientation and underscores the need for organizations to engage authentically with diverse stakeholder views to accurately assess and respond to social impacts. This research extends public relations theory by incorporating multiple stakeholder perspectives into co-orientation theory. The findings suggest that organizations should prioritize authentic stakeholder engagement to ensure accurate social impact assessments, thereby enhancing their social license to operate and promoting sustainable and responsible business practices.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 3","pages":"Article 102589"},"PeriodicalIF":4.1,"publicationDate":"2025-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143923394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0