{"title":"Delicate interactions: Relational skills in public relations consulting","authors":"Deepti Bhargava , Petra Theunissen","doi":"10.1016/j.pubrev.2025.102642","DOIUrl":"10.1016/j.pubrev.2025.102642","url":null,"abstract":"<div><div>Public relations consultants rely primarily on relationships to sustain their work. However, existing scholarship has largely overlooked the use of interpersonal strategies for public relations, and even more significantly, there has been insufficient exploration of public relations consultants’ professional practices. This study, which is part of wider research exploring consultancies in New Zealand, aims to fill this gap. Utilizing video ethnography, ethnographic communication analysis (ECA) and participant observation, this paper presents findings from a routine interaction between a consultant and her client. The analysis shows that consultants strategically use empathy, politeness, humor, and purposeful linguistic choices to manage relational harmony while asserting their professional expertise. The study highlights the importance of sophisticated interpersonal skills for public relations consultants. It also highlights the need for further research into public relations practices using a wider range of methodological approaches to better understand relational labor and power dynamics within consulting work.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 5","pages":"Article 102642"},"PeriodicalIF":3.4,"publicationDate":"2025-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145267255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Unpacking perceptions of selective and inclusive listening in a government context","authors":"Lisa Tam , Soojin Kim","doi":"10.1016/j.pubrev.2025.102644","DOIUrl":"10.1016/j.pubrev.2025.102644","url":null,"abstract":"<div><div>Current literature has consistently found the significance of organizational listening for generating positive organizational outcomes. Meanwhile, organizations are being chastised for failing to listen even when they have listening practices in place. Therefore, this study examines how people perceive organizational listening (i.e., selective listening versus inclusive listening) and tests a framework that consists of bridging and buffering, organizational justice, responsibility attribution and information seeking. In the context of government listening, a nationally representative sample of 400 Australian citizens completed an online survey. The results demonstrate that publics’ pre-conceived notions about the government’s bridging or buffering strategies affect how they perceive the government’s listening efforts, including whether they are selective or receptive to the opinions of various stakeholders. When publics believe that the government employs a bridging approach in its communication, they also believe that they are being treated fairly by the government and that it is listening to a variety of viewpoints. The view therefore affects whether publics hold the government accountable for the issue of high-rise overdevelopment and seek out more information about the issue. Implications for theory and practice are discussed.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 5","pages":"Article 102644"},"PeriodicalIF":3.4,"publicationDate":"2025-10-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145267220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ana Adi , Melike Aktaş Kuyucu , Gabriela Baquerizo-Neira
{"title":"Embracing paradox and pragmatism: A metamodern exploration of the social value of public relations","authors":"Ana Adi , Melike Aktaş Kuyucu , Gabriela Baquerizo-Neira","doi":"10.1016/j.pubrev.2025.102640","DOIUrl":"10.1016/j.pubrev.2025.102640","url":null,"abstract":"<div><div>This article revisits the social value of public relations through a metamodern perspective that both sits between—and productively unsettles—modernist and, postmodernist framings. Using 314 open-ended responses from a multilingual (English, Turkish, Spanish) global Delphi study conducted in 2022–23 and spanning 24, countries, we analyze how practitioners, educators, and academics articulate the social, value of public relations across organizational and public registers. An inductive, thematic analysis confirms the co-presence of modern vocabularies (instrumentality, goal alignment, trust) and postmodern vocabularies (voice, representation, social, change). A second, metamodern coding layer identifies an oscillatory “both/and” logic, in which public relations are cast as both stabilizing and transformative—at once an, organizational instrument and an ethical guide. We find no robust cross-national, patterning; rather, subtle and inconclusive cultural inflections underscore the need for, intercultural theorizing that resists universalist assumptions. Conceptually, the study, reframes social value of public relations as relational and contingent; practically, it, makes a case for further research into and reorients evaluation and education toward, processes, platforms, and capabilities—reflective humility, adaptability, and paradox, management—that enable deliberation and co-existence across conflicting interests. We argue that treating paradox as constitutive of value creation advances public, relations scholarship and supports a shift from standardized competencies to, capability-rich, relational governance.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 5","pages":"Article 102640"},"PeriodicalIF":3.4,"publicationDate":"2025-10-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145227502","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Public relations professionals' role in managing conflict: A cross-country contingency theory perspective","authors":"A.Banu Bıçakçı , Melike Aktaş Kuyucu , Mónica Arzuaga-Williams , Corné Meintjes","doi":"10.1016/j.pubrev.2025.102641","DOIUrl":"10.1016/j.pubrev.2025.102641","url":null,"abstract":"<div><div>This comparative study examines how public relations professionals in Türkiye, South Africa, and Uruguay approach conflict management, exploring the culturally contingent nature of public relations practice across these diverse settings. Drawing on qualitative data from a Delphi study, the research investigates the reasons public relations practice may lead to conflicts, how professionals frame and justify their conflict management decisions, their stance on the advocacy-accommodation continuum, and their roles and responsibilities via thematic analysis.</div></div><div><h3>Findings</h3><div>reveal that conflicts often arise from communication approaches/structures within organizations and organizational power dynamics. Accordingly, the practitioner's organizational standing and perceived power influence public relations professionals' decisions. In conflicting situations, the organizational stance is often clustered near the accommodation end, emphasizing the social dimension. Key roles of public relations professionals include environmental scanning, stakeholder engagement, and mediation.</div><div>The study highlights the importance of contingency theory in understanding conflict management in public relations.The findings suggest the absence of universally applicable conflict management rules, emphasizing the necessity for context-specific and flexible approaches. While a stakeholder perspective, social orientation, and accommodation tendencies are evident across the studied countries, public relations professionals face diverse challenges rooted in cultural differences and the distinct conceptualizations and practices of public relations within each country.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 5","pages":"Article 102641"},"PeriodicalIF":3.4,"publicationDate":"2025-10-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145227503","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Drew T. Ashby-King , Jeannette I. Iannacone , Boitshepo Balozwi , Teresia Nzau , Irmawan Rahyadi , Habib Mohammad Ali , Luke Capizzo
{"title":"Communicating for good in a globalized world: How MNO practitioners in Bangladesh, Botswana, Indonesia, and Kenya conceptualize and practice prosocial public relations","authors":"Drew T. Ashby-King , Jeannette I. Iannacone , Boitshepo Balozwi , Teresia Nzau , Irmawan Rahyadi , Habib Mohammad Ali , Luke Capizzo","doi":"10.1016/j.pubrev.2025.102639","DOIUrl":"10.1016/j.pubrev.2025.102639","url":null,"abstract":"<div><div>Multinational organizations (MNOs) operate in multiple countries across the globe and how they communicate in one context can affect their operation and communication in another. This need is even more pressing when organizations engage in prosocial communication about contentious issues that may be interpreted differently in distinct national contexts. Thus, the purpose of this study was to examine how public relations practitioners working for MNOs operating in Bangladesh, Botswana, Indonesia, and Kenya conceptualized prosocial communication and how they understood the benefits and drawbacks in their national context. Based on our analysis of in-depth interviews with 17 public relations practitioners, we suggest an integrative approach to globalized prosocial communication and call for a recentering of publics across organizational prosocial initiatives and communication.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 5","pages":"Article 102639"},"PeriodicalIF":3.4,"publicationDate":"2025-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145227501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ali A. Al-Kandari , T. Kenn Gaither , Ali A. Dashti
{"title":"Toward an Islamic Public Relations Theory (IPRT): A critical/cultural analysis of religious instagram posts of Islamic banks in Kuwait","authors":"Ali A. Al-Kandari , T. Kenn Gaither , Ali A. Dashti","doi":"10.1016/j.pubrev.2025.102638","DOIUrl":"10.1016/j.pubrev.2025.102638","url":null,"abstract":"<div><div>Through critical analysis of 413 religious Instagram posts from five Kuwaiti Islamic banks, this study employed the cultural-economic model (CEM) to highlight the public relations functions, Islamic value orientations, communication delivery styles, and message appeals in Instagram posts. The study found banks used Instagram primarily for social responsibility, community engagement, interactive, and religious propagation functions. The posts reflected an orientation toward seven key Islamic values: respect for religious authority, affinity with the past, fatalism, communal kinship, attachment to eternal life, spirituality and worship, and finally morality and idealism. The communication delivery styles observed in the posts varied, incorporating <em>Qur’anic</em> verses, <em>Hadith</em> (sayings and actions of the Prophet Mohammed), as well as references to narratives, lived experiences, and various forms of action. The research identified a wide range of appeals, including religious rewards, social and moral appeals, nostalgia, fear, guilt, and testimonials. These findings offer foundational insights for the development of an Islamic Public Relations Theory (IPRT), contributing to the scholarly discourse and providing practical implications for public relations practitioners in an Arab context.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 5","pages":"Article 102638"},"PeriodicalIF":3.4,"publicationDate":"2025-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145227504","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Brittany N. Shivers , Yan Jin , Grace Mains , Yijing Wang , River Gracey , W. Timothy Coombs , Toni G.L.A. van der Meer
{"title":"Cultural insights for the READINESS framework: A qualitative study of practitioner and scholar perspectives","authors":"Brittany N. Shivers , Yan Jin , Grace Mains , Yijing Wang , River Gracey , W. Timothy Coombs , Toni G.L.A. van der Meer","doi":"10.1016/j.pubrev.2025.102632","DOIUrl":"10.1016/j.pubrev.2025.102632","url":null,"abstract":"<div><div>Preparing and becoming “ready” for a crisis is a sticky endeavor. Organizations must adapt and overcome obstacles to effectively manage and engage crises. According to Jin et al.’s (2025) READINESS framework, READINESS is distinct from preparedness and resilience. Specifically, READINESS is a mindset indicating a desire to engage with crisis preparation and execute a crisis response. The purpose of this study is to examine the role of culture in READINESS, indicators of READINESS, attributes of crisis management leadership, and how an organization can build and strengthen READINESS. Twenty-six crisis communication experts (scholars and practitioners) responded to questions either in a focus group or in-depth interview format. Key findings include the importance of an organization being prepared and building and fostering a culture of READINESS before a crisis. Furthermore, cultural differences, such as organizational culture and national culture(s) surrounding a company, can impact how READINESS is carried out. Still, the base concept remains the same regardless of culture. Lastly, acting quickly, seeing the “big picture,” and exerting emotional intelligence exemplify optimal crisis management leadership, contributing to organizational culture and crisis READINESS. This work has implications for crisis leaders, informing them how to build and strengthen READINESS in their organizations. This study aims to be a stepping stone for future work in which researchers can develop a READINESS measure for application in the crisis management industry.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 5","pages":"Article 102632"},"PeriodicalIF":3.4,"publicationDate":"2025-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145158391","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Exploring public relations' social impact: Insights from a Delphi study","authors":"Katja Mišič Udir , Urša Golob , Klement Podnar","doi":"10.1016/j.pubrev.2025.102637","DOIUrl":"10.1016/j.pubrev.2025.102637","url":null,"abstract":"<div><div>Public relations plays an increasingly visible role in shaping social discourse, stakeholder relationships, and public values. While often positioned as a communicator of organizational impact, less attention has been paid to public relations’ own social impact as a professional and cultural practice. This study investigates how scholars and practitioners define and evaluate the societal impact of public relations and communication. Drawing on a four-round international Delphi study involving 313 participants across 23 countries, the research identifies eight dimensions through which public relations influences society: excellence-driven communication, sustainability and environmental advocacy, management and performance-driven public relations, stakeholder-centric communication, awareness and social understanding, public relations for social change and advocacy, behavioural and attitudinal influence, and critical perspectives on public relations’ impact. The findings illustrate that public relations is seen not only as a mediator of social meaning but also as a producer of social outcomes—both positive and potentially harmful. The study contributes to theoretical and professional debates by integrating modernist, postmodern, and critical perspectives on communication and social responsibility. It argues for a more reflexive and accountable approach to the practice, positioning it as key in advancing ethical, inclusive, and sustainable societal change.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 5","pages":"Article 102637"},"PeriodicalIF":3.4,"publicationDate":"2025-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145106245","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"“Fake is not a strategy for you”: Unpacking expectations of authenticity for women political candidates","authors":"Stephanie Madden , Abbey Blake Levenshus","doi":"10.1016/j.pubrev.2025.102634","DOIUrl":"10.1016/j.pubrev.2025.102634","url":null,"abstract":"<div><div>Authenticity has been studied from multiple perspectives within public relations. Yet, little research explores authenticity as it relates to the communication practices and expectations of women seeking political office. Grounded in the work on political authenticity (Luebke, 2021), this ethnographic project focused on how women candidates perceive authenticity as part of their campaign strategy. Women, particularly women of color, may not feel like they can be authentic to themselves and consistent with expectations developed based on candidates whom they do not look like or sound like, creating an authenticity paradox. For women candidates, especially at a local level, authenticity in action may feel more demonstrable, less manufactured, and more in alignment with self, resolving some of the tensions inherent in a typically male-dominated arena and allowing for greater vulnerability. As such, we propose reconsidering running for office through the lens of authentic community engagement, drawing upon Johnston and Lane’s (2019) Authenticity Matrix, which focuses on respecting diverse perspectives, ensuring feedback loops, providing space for community voices, and investing relationally.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 5","pages":"Article 102634"},"PeriodicalIF":3.4,"publicationDate":"2025-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145106244","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Long live Darth Vapour! Examining how audiences engage with influencers in an anti-vaping campaign","authors":"David Micallef, Edward Hurcombe, Juan Feng","doi":"10.1016/j.pubrev.2025.102633","DOIUrl":"10.1016/j.pubrev.2025.102633","url":null,"abstract":"<div><div>Social media influencers (SMIs) have become role models for younger audiences, making them important stakeholders for engaging young people with health information. Yet there is a lack of research on how young people respond to government health information delivered to them through SMIs. This study examines the response to an Australian Government public relations campaign, which used influencers to disseminate content about the harms of vaping. We conducted a content analysis on 534 comments collected from influencer-generated content and then conducted a further analysis using the uses and gratification theory (UGT). The study found that SMIs were able to translate health messages into sub-cultural codes using what the authors propose as “vernacular authentication”. This translation led to a more responsive environment for commenters to engage with the health content. The study suggests that SMIs typologies can operate at distinct socio-ecological levels. Health public relations campaigns should consider the use of influencers through a socio-ecological intervention lens instead of looking at the size of their audiences. The study also identifies the potential use of UGT as an evaluation framework for influencer-led public relations campaigns.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 5","pages":"Article 102633"},"PeriodicalIF":3.4,"publicationDate":"2025-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145106243","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}