Public Relations Review最新文献

Empathy in public relations practice of South Korea 韩国公共关系实践中的移情

IF 4.1 3区管理学

Public Relations Review Pub Date : 2024-09-14 DOI: 10.1016/j.pubrev.2024.102506

{"title":"Empathy in public relations practice of South Korea","authors":"","doi":"10.1016/j.pubrev.2024.102506","DOIUrl":"10.1016/j.pubrev.2024.102506","url":null,"abstract":"<div><p>Using a qualitative approach, this study explores the role of empathy as a critical skill that can improve public relations practice. Specifically, it investigates how South Korean public relations practitioners perceive the role of empathy based on their life and work experiences, beliefs, and feelings. This theme is considered within the context of the Korean culture of <em>Shim-Cheong</em>, a state focused on “we-ness,” and <em>Cheong</em>. The study results reveal three important aspects of empathy for public relations practitioners: 1) an empathic appraisal that allows evaluation of public emotions, 2) a sensitivity that enables detection of/predicts a change in public mood, and 3) sympathetic arousal that ensures sincere communication of empathy in a crisis. When the public perceives organizations and their issues as problematic, public affect changes from positive to negative. Empathy as capacity, intuition, and attitude allows public relations practitioners to determine when public affect has significantly changed South Koreans in the culture of <em>Shim-Cheong.</em> Since South Koreans tend to express positive moods more readily than negative emotions, practitioners can use an affect monitoring system to identify social trends and perform more in-depth analyses to assess contextual meanings and identify potential risks.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":null,"pages":null},"PeriodicalIF":4.1,"publicationDate":"2024-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142229645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Confronting controversial content: Examining online narratives and frames in #CancelSpotify and #NetflixWalkout 面对有争议的内容：审查 #CancelSpotify 和 #NetflixWalkout 中的网络叙事和框架

IF 4.1 3区管理学

Public Relations Review Pub Date : 2024-09-02 DOI: 10.1016/j.pubrev.2024.102494

{"title":"Confronting controversial content: Examining online narratives and frames in #CancelSpotify and #NetflixWalkout","authors":"","doi":"10.1016/j.pubrev.2024.102494","DOIUrl":"10.1016/j.pubrev.2024.102494","url":null,"abstract":"<div><p>In 2021, Netflix and Spotify became the center of debate over controversial content. As a form of protest, Twitter (X) users engaged in hashtag activism using #NetflixWalkout and #CancelSpotify. Hashtag activism provides online activists and organizers a mechanism to produce and disseminate (counter)narratives quickly. In both cases, users employed the hashtags to support the streaming services’ stances or pressure them to alter their activities. While previous studies have examined the use of hashtag activism in constructing narratives, particularly in larger social movements, much of this extant work focuses on one narrative, even though divergent and conflicting narratives emerge in these situations. To better understand how participants cultivate online discourse surrounding corporate connections to social issues, we analyze the primary competing narratives and supporting frames that emerged in #CancelSpotify and #NetflixWalkout. While the intended narrative reflected the organizers’ intentions, a counter narrative that challenged these intentions also emerged. Critically, the intended narrative was the primary driver of content and social media user engagement, suggesting that although hashtag activism has limitations and challenges, it also provides an avenue through which individuals can foster a narrative and reach audiences. In addition, findings revealed that individuals contributing to the intended narrative were more apt to provide mobilizing information than those participating in the counter narrative. However, mobilizing frames still featured less frequently than commentary-driven frames.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":null,"pages":null},"PeriodicalIF":4.1,"publicationDate":"2024-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142121823","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The evolution of digital public relations research 数字公共关系研究的演变

IF 4.1 3区管理学

Public Relations Review Pub Date : 2024-09-02 DOI: 10.1016/j.pubrev.2024.102505

引用次数: 0

Retelling the past crisis: Crisis memory and its influences on organizational reputation and public responses 重述过去的危机：危机记忆及其对组织声誉和公众反应的影响

IF 4.1 3区管理学

Public Relations Review Pub Date : 2024-08-30 DOI: 10.1016/j.pubrev.2024.102493

引用次数: 0

Putting ethics of care into public relations: Toward a multi-level agency model 将关爱伦理纳入公共关系：多层次机构模式

IF 4.1 3区管理学

Public Relations Review Pub Date : 2024-08-29 DOI: 10.1016/j.pubrev.2024.102495

引用次数: 0

Unpacking publics’ disengagement and information behaviors: Roles of psychological distance, feasibility and desirability in an environmental sustainability issue 解读公众的脱离和信息行为：环境可持续性问题中心理距离、可行性和可取性的作用

IF 4.1 3区管理学

Public Relations Review Pub Date : 2024-08-07 DOI: 10.1016/j.pubrev.2024.102491

{"title":"Unpacking publics’ disengagement and information behaviors: Roles of psychological distance, feasibility and desirability in an environmental sustainability issue","authors":"","doi":"10.1016/j.pubrev.2024.102491","DOIUrl":"10.1016/j.pubrev.2024.102491","url":null,"abstract":"<div><p>Despite the prominence of global environmental challenges, promoting publics’ engagement with issues related to environmental sustainability has proven difficult. Publics have perceived them as distant issues that do not have imminent impact requiring immediate actions. However, publics’ disengagement has in turn accelerated environmental deterioration. Applying construal level theory, this study explores factors that cause publics’ disengagement but also ways to promote information behaviors in an environmental sustainability issue. An online survey was conducted of a nationally representative sample of 507 Australians in November 2022. Using food waste as an issue that negatively affects environmental sustainability, structural equation modeling was conducted to test the effects of the dynamics of psychological distance, feasibility, and desirability on publics’ disengagement, information seeking and information forwarding. When individuals consider food waste a distant issue, they also consider it to be undesirable and infeasible to act upon, with the result that they disengage. However, this study finds that while psychological distance is negatively associated with desirability and feasibility, it is positively associated with information seeking and forwarding. We find, in particular, that desirability positively contributes to information seeking and forwarding. However, feasibility is negatively associated with information seeking and forwarding. Implications for public relations theory and practice are discussed (203 words).</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":null,"pages":null},"PeriodicalIF":4.1,"publicationDate":"2024-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0363811124000705/pdfft?md5=333643ad6741635239fdcaf321e5ed3a&pid=1-s2.0-S0363811124000705-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141962904","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The impact of diversity communication on employee organizational identification and employee voice behaviors: A moderated mediation model 多元化沟通对员工组织认同和员工发声行为的影响：调节中介模型

IF 4.1 3区管理学

Public Relations Review Pub Date : 2024-08-05 DOI: 10.1016/j.pubrev.2024.102492

引用次数: 0

Walking the tightrope: How does corporate advocacy for controversial social issues catalyze change or spark backlash? 走钢丝：企业对有争议的社会问题的宣传如何促进变革或引发反弹？

IF 4.1 3区管理学

Public Relations Review Pub Date : 2024-08-02 DOI: 10.1016/j.pubrev.2024.102490

引用次数: 0

Using corporate social responsibility to enhance media reputation following a firm crisis: Evidence from China 企业危机后利用企业社会责任提升媒体声誉：来自中国的证据

IF 4.1 3区管理学

Public Relations Review Pub Date : 2024-07-31 DOI: 10.1016/j.pubrev.2024.102487

{"title":"Using corporate social responsibility to enhance media reputation following a firm crisis: Evidence from China","authors":"","doi":"10.1016/j.pubrev.2024.102487","DOIUrl":"10.1016/j.pubrev.2024.102487","url":null,"abstract":"<div><p>This article extends research on organizational crisis management by explaining how a firm’s post-crisis corporate social responsibility (CSR) actions help it secure improved media reputation which, in turn, plays an important role in rebuilding the firm’s image. We draw on Godfrey et al. (2009) to highlight that firms’ CSR activity can be categorized into two types: Technical CSR (TCSR) activity involving those primary stakeholders most crucial to the successful operation of the firm, and Institutional CSR (ICSR) activity directed toward a firm’s secondary stakeholders. Our study examined 176 crises that occurred in China between 2011 and 2018 and involved 161 publicly listed firms. The analysis demonstrated that the intensity of both TCSR and ICSR activities have a positive effect on post-crisis media reputation. The implementation paths of CSR activities from TCSR to ICSR contributes positively to post-crisis media reputation. Our findings also show that the concentration of TCSR activities negatively affects a firm’s post-crisis media reputation, while the concentration of ICSR activities has the opposite effect. Furthermore, in a firm crisis with high-responsibility attribution, the effects of both the intensity and concentration of TCSR activities are more pronounced, while the impact of the concentration of ICSR activities is weakened. This study provides new theoretical insights into how firms can better manage their media reputations following a crisis.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":null,"pages":null},"PeriodicalIF":4.1,"publicationDate":"2024-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141962348","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Delphi Panel investigation of artificial intelligence in investor relations 德尔菲小组对投资者关系中人工智能的调查

IF 4.1 3区管理学

Public Relations Review Pub Date : 2024-07-27 DOI: 10.1016/j.pubrev.2024.102489

{"title":"The Delphi Panel investigation of artificial intelligence in investor relations","authors":"","doi":"10.1016/j.pubrev.2024.102489","DOIUrl":"10.1016/j.pubrev.2024.102489","url":null,"abstract":"<div><p>In recent years, there has been a discernible upswing in the attention dedicated to artificial intelligence (AI) within the domains of public relations, advertising, and marketing. Notably, the subdomain of investor relations has maintained a significant historical engagement with AI, actively employing AI and AI-enabled tools for several decades, a practice traceable back to the 1980s. This protracted involvement presents a reservoir of invaluable insights germane to comprehending the broader integration of AI within the purview of public relations. This scholarly inquiry embarks on a Delphi panel examination to scrutinize the deployment of AI in investor relations, proffers a systematic classification of AI-enabled tools within this realm, and prognosticates the trajectory of AI's influence on investor relations and financial communications. The panel of Delphi participants comprises seasoned authorities in the field, boasting a cumulative professional experience spanning 161 years. Leveraging the depth of expertise inherent in investor relations, the study not only illuminates the current landscape but also posits conceivable trajectories for the evolution of AI across other subfields within the domain of public relations.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":null,"pages":null},"PeriodicalIF":4.1,"publicationDate":"2024-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141881097","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0