{"title":"Engaging in organizational advocacy to fulfill corporate responsibility to race: How passion drives activists’ behavior","authors":"Nicholas Browning , Sadia Ehsan Cheema","doi":"10.1016/j.pubrev.2025.102569","DOIUrl":"10.1016/j.pubrev.2025.102569","url":null,"abstract":"<div><div>This study relies on corporate responsibility to race (CRR) as an overarching framework, arguing that organizations have a moral obligation to combat racial injustice. We further contend that organizational advocacy, when strategically managed, offers one means to fulfill this normative obligation, particularly when focusing on activist publics as an audience of primary interest. Relying on an experimental survey design, we investigate various message attributes (rhetoric- vs. action-oriented) and their impact on BLM activism trajectories (conventional vs. high-risk vs. social media activism). Findings indicate the importance of harmonious and obsessive passion among activists in bolstering conventional and high-risk activism, respectively. Moreover, social media activism is shown to influence offline activism, especially among harmoniously passionate activist publics.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 2","pages":"Article 102569"},"PeriodicalIF":4.1,"publicationDate":"2025-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143807404","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jordan Morehouse , Lucinda L. Austin , Tyler G. Page
{"title":"Religion in crisis communication: Examining the impact of stakeholder religiosity and religious language in organizational crises","authors":"Jordan Morehouse , Lucinda L. Austin , Tyler G. Page","doi":"10.1016/j.pubrev.2025.102562","DOIUrl":"10.1016/j.pubrev.2025.102562","url":null,"abstract":"<div><div>People turn to religion during times of crisis; however, our understanding of how religious organizations should respond to crises remains limited. To address gaps in the literature concerning religious crisis communication and advance theorizing on Situational Crisis Communication Theory, this study examined the impact of religious language in SCCT crisis response strategies as well as the influence of stakeholders’ religious identity on trust and support towards the offending organization. Results from an experiment with 660 respondents in the United States suggests that stakeholders’ religious identity, religious language in crisis messages, and utilizing the prescribed SCCT response strategy predicts trust in the offending organization for preventable crises. Additionally, trust acts as a mediator between religious language, religiosity, and message strategy in supportive intentions towards the offending organization. Findings advance crisis communication theorizing regarding the use of identity-activating language in post-crisis responses and its influence on positive outcomes for the organization, and results of this study provide guidance for religious organizations embroiled in preventable crises.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 2","pages":"Article 102562"},"PeriodicalIF":4.1,"publicationDate":"2025-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143807401","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The complicity of corporate sustainability on social issues: Investigating the mediating roles of valence and perceived authenticity","authors":"Juan Liu, Lingling Zhang","doi":"10.1016/j.pubrev.2025.102564","DOIUrl":"10.1016/j.pubrev.2025.102564","url":null,"abstract":"<div><div>As many corporations show an increasing commitment to a more sustainable behavior by involving in various sustainable issues, news media and public expectations about a corporation’s sustainable management and operation have also increased. Drawing on the concept of perceived authenticity and expectancy violation theory, we conducted two experiments to examine how positive and negative coverage of corporate sustainability in social issues influence attitude toward the company and word of mouth. The results indicate that exposure to positive coverage of corporate sustainability in controversial social issues resulted in a higher level of perceived authenticity through increased valence. The higher level of perceived authenticity then resulted in a favorable attitude and word of mouth. Moreover, this indirect effect varied by individuals’ expectedness. Theoretical and practical implications are discussed.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 2","pages":"Article 102564"},"PeriodicalIF":4.1,"publicationDate":"2025-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143759146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The National Association of Manufacturers World War II campaign: A historical case study on power, ideology, and discourse","authors":"Bill Anderson","doi":"10.1016/j.pubrev.2025.102560","DOIUrl":"10.1016/j.pubrev.2025.102560","url":null,"abstract":"<div><div>This paper presents a historical case study of the National Association of Manufacturers’ (NAM) World War II public relations campaign, using the cultural-economic model of public relations (CEM) to structure the investigation. Through the CEM framework, the study investigates the socio-political and economic climate of the wartime era, the corporate ideology underlying the NAM’s messaging, the national identity it aimed to construct, and the values promoted in its discourse. Employing the discourse-historical approach, this research uncovers how the NAM strategically framed free enterprise as integral to individual liberties to position private business as the true defenders of American values and patriotism. This wartime campaign exemplifies how public relations can intertwine with power, ideology, and discourse, demonstrating the field’s capacity to embed specific values and identities within a broader cultural narrative.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 2","pages":"Article 102560"},"PeriodicalIF":4.1,"publicationDate":"2025-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143759147","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Does quality matter? Understanding quality of communication consulting from a client and consultant perspective","authors":"Daniel Ziegele, Caroline Siegel, Ansgar Zerfass","doi":"10.1016/j.pubrev.2025.102563","DOIUrl":"10.1016/j.pubrev.2025.102563","url":null,"abstract":"<div><div>The multiplicity of changes in the technological, societal, political, and economic environment challenge public relations leaders in many ways. They have to review current practices, update managerial processes, and think about new ways to reach out and communicate with stakeholders. This requires knowledge which is seldom available internally and leads to a rising demand for external communication consulting. Against this background, the question of consulting quality is intensively discussed within the profession but has, so far, been largely neglected by public relations research. To fill this gap, 60 qualitative interviews with elite consultants and public relations executives were conducted to answer research questions about the understanding of communication consulting (RQ1) and the quality of communication consulting (RQ2) by consultants and clients. Contrary to theory-based expectations, neither a common conceptual understanding of communication consulting nor a differentiated, multidimensional understanding of the quality of communication consulting could be identified. Instead, twelve fundamental problems can be pointed out and four underlying causes are discussed. The article offers a fundamental review of the understanding of quality in communication consulting, which is based on an interdisciplinary approach, conceptual quality characteristics, and qualitative findings from a large-scale interview study.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 2","pages":"Article 102563"},"PeriodicalIF":4.1,"publicationDate":"2025-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143759145","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Channeling passion: Social media influencers as organizational listening agents","authors":"Hanna Reinikainen , Taina Erkkilä","doi":"10.1016/j.pubrev.2025.102566","DOIUrl":"10.1016/j.pubrev.2025.102566","url":null,"abstract":"<div><div>During the past 20 years, the practice of public relations has undergone a radical transformation as organizations now operate in a multi-forum digital environment where a multitude of passionate voices are striving to be heard – hence the calls for organizational listening. At the same time, social media influencers have appeared as prominent intermediaries between organizations and their publics. This article combines literature on influencer relations and organizational listening, and through a case study method, suggests how passionate social media influencers could be harnessed to serve organizational listening and contribute to the strategic alignment of organizations. We propose that influencers could offer organizations not only attractive opportunities for online promotion through their content creation, but also act as ‘listening agents’, as advocates for their followers, and as extensions to organizations’ voicing and listening architectures. By channeling their passion and the ideas, thoughts, and sentiments of passionate publics, influencers can help organizations align and develop their communication, operations, and even performance in the tumultuous digital environment.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 2","pages":"Article 102566"},"PeriodicalIF":4.1,"publicationDate":"2025-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143768678","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Sustainability and internal communication: Leveraging employee green behaviors","authors":"Ruoyu Sun , Yeunjae Lee , Enzhu Dong","doi":"10.1016/j.pubrev.2025.102565","DOIUrl":"10.1016/j.pubrev.2025.102565","url":null,"abstract":"<div><div>This study aims to investigate the impacts of internal environmental sustainability communication and green transformational leadership on employees’ green behaviors. By integrating research on internal communication and transformational leadership with relationship management theory and role theory, this study identifies the mediating roles of communal organization-employee relationships and employees’ role clarity. An online survey of hospitality sector employees in the U.S. was conducted. The findings reveal that internal environmental sustainability communication enhances employees’ clarity of their roles in organizations’ environmental sustainability initiatives, which, in turn, promotes their green behaviors. In addition, green transformational leadership not only improves employees’ role clarity but also fosters their communal relationships with organizations, thereby facilitating green behaviors. Theoretical and practical implications are discussed.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 2","pages":"Article 102565"},"PeriodicalIF":4.1,"publicationDate":"2025-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143737906","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Revitalizing city branding through concerts? Fandom, passionate publics, and public relations of the TFBoys’ concert in Xi’an","authors":"Hongyu Zhu , Zizhong Zhang","doi":"10.1016/j.pubrev.2025.102567","DOIUrl":"10.1016/j.pubrev.2025.102567","url":null,"abstract":"<div><div>Guided by the cultural–economic model (CEM), this study employs structural topic modeling (STM) and critical discourse analysis (CDA) to explore the relationship between city branding and passionate publics, including fans, residents, and tourists. Revitalizing city images by hosting concerts has become a strategic choice for major cities in post-pandemic China. The TFBoys Ten-Year Anniversary Concert, held in Xi’an in August 2023, exemplifies this strategy. However, it also tested the city’s public relations capabilities. An analysis of 13,619 concert-related Weibo posts reveals that fandom-driven city branding created a triangular relationship among the government, fans, and nonfans at the regulatory level, with city and tourism branding authorities seeking to reduce tensions among these groups to facilitate interest-serving communication. In terms of the representation and identity elements core to public relations practices, there were conflicts and integration among city branding, fandom culture, and the rights of residents and tourists. The direct economic benefits of the fan economy are well recognized in the production and consumption chain. The indirect growth of cultural tourism has led the government to intervene in urgent incidents and public relations crises arising from concerts, playing a mediating role in conflict resolution. This study contributes to the understanding of city public relations based on social media by examining the dynamics of urban branding driven by fans and other passionate publics.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 2","pages":"Article 102567"},"PeriodicalIF":4.1,"publicationDate":"2025-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143737905","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Lauren Collier-Spruel , Ann Marie Ryan , Sarah Kuang
{"title":"Performative gesture or genuinely supportive? Workplace responses to the 2020 racial injustice movement","authors":"Lauren Collier-Spruel , Ann Marie Ryan , Sarah Kuang","doi":"10.1016/j.pubrev.2025.102561","DOIUrl":"10.1016/j.pubrev.2025.102561","url":null,"abstract":"<div><div>In the wake of racial injustice protests, corporations communicated their commitment to diversity and inclusion. The present paper describes textual analyses of organizational anti-racism statements released in the period following the murder of George Floyd and a survey of employee perceptions of communication. The review of statements indicated that strategic ambiguity was employed in describing events, harms, diversity, and planned actions, and organizations seldom addressed their internal initiatives, rarely mentioned internal accountability practices for ensuring racial justice, and many did not specifically mention their Black employees. In the survey study, Black employees felt more negatively about an absence of communication than non-Black employees and held more positive work attitudes in organizations with more credible communication. Implications for research on the credibility of corporate social advocacy efforts as well as practical suggestions for communication around these efforts are discussed.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 2","pages":"Article 102561"},"PeriodicalIF":4.1,"publicationDate":"2025-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143737907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The role of social media influencers in nation branding and relationship building with foreign audiences","authors":"Heijin Lee, Saleem Alhabash","doi":"10.1016/j.pubrev.2025.102570","DOIUrl":"10.1016/j.pubrev.2025.102570","url":null,"abstract":"<div><div>Partnering with social media influencers (SMIs) has extended to nearly all sectors, including nation branding and public diplomacy. However, limited research has focused on how influencers negotiate their identities and formulate strategies to communicate with international audiences. This study conducted in-depth interviews with 12 Korean SMIs targeting Chinese audiences to investigate the role of individual SMIs in international strategic communication. Specifically, it examines how SMIs collaborate with the government and negotiate their national identity to interact and build relationships with foreign publics. Based on the transactional model of communication as a framework, our analysis demonstrates how SMIs take the characteristics of self, listeners, messages, channels and context into account for crafting their communication strategies. These findings underscore the importance of mutuality and reciprocity, highlighting that understanding the cultural and social contexts of the target audiences’ country is crucial. Incorporating cultural exchange messages can increase audiences’ perceived authenticity of the message and amplifies the impact of international influencers’ strategic communication in nation branding and relationship-building with foreign publics. The findings are discussed in relation to advancing the role of SMIs in nation branding and relationship building with foreign publics.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 2","pages":"Article 102570"},"PeriodicalIF":4.1,"publicationDate":"2025-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143737904","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}