Public Relations Review最新文献_第2页

To hasten slowly: The prudence of slow AI implementation in public relations

IF 4.1 3区管理学

Public Relations Review Pub Date : 2025-03-28 DOI: 10.1016/j.pubrev.2025.102557

Emma Christensen , Rickard Andersson

{"title":"To hasten slowly: The prudence of slow AI implementation in public relations","authors":"Emma Christensen , Rickard Andersson","doi":"10.1016/j.pubrev.2025.102557","DOIUrl":"10.1016/j.pubrev.2025.102557","url":null,"abstract":"<div><div>Public relations professionals’ use of generative artificial intelligence (GenAI) tripled during 2023. Despite this surge, there is a notable lack of in-field studies examining GenAI and other CommTech implementation in public relations. To address this research gap, we adopt the view of the digital transformation of public relations as a socio-technical change process and explore how a communication department in a large Danish municipality approached the implementation of AI, drawing upon the socio-technical system view of technology implementation (STS) as our analytic lens. Instead of hasty implementation, the department spent one year on a learning process, providing them with the knowledge and skills needed to secure a sound and sustainable implementation. We contribute to the emerging literature on CommTech, AI, and AI implementation in public relations by highlighting the importance of thoroughly exploring and evaluating GenAI prior to implementation and actively involving co-workers in organizing and executing such projects. To encapsulate our findings, we introduce the concept and practice of Slow Implementation, emphasizing the importance of dedicating time to the implementation phase.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 2","pages":"Article 102557"},"PeriodicalIF":4.1,"publicationDate":"2025-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143715645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Strategic communication and value creation: A process theoretical understanding of value formation in strategic communication management

IF 4.1 3区管理学

Public Relations Review Pub Date : 2025-03-27 DOI: 10.1016/j.pubrev.2025.102559

Rickard Andersson

{"title":"Strategic communication and value creation: A process theoretical understanding of value formation in strategic communication management","authors":"Rickard Andersson","doi":"10.1016/j.pubrev.2025.102559","DOIUrl":"10.1016/j.pubrev.2025.102559","url":null,"abstract":"<div><div>Demonstrating how strategic communication management creates value has long been considered a key challenge for communication departments and managers. Theorizing and explaining how strategic communication creates value and how this value can be demonstrated has, therefore, emerged as a central research concern in public relations and strategic communication. While extant literature acknowledges the importance of creating stakeholder and societal impact, researchers have primarily approached and discussed value creation from an organizational point of view, mainly focusing on explicating how strategic communication creates value for organizations. As a first step toward a broader understanding of value creation, this conceptual article proposes a process theoretical understanding of the socially and culturally embedded value formation process in strategic communication management. The article introduces concepts such as value identification, conjectured value, realized value, value slippage, and value capture to the public relations and strategic communication literature. The article aims to offer a starting point for a more nuanced understanding of socially and culturally embedded value formation and to inspire knowledge-advancing research and theorizing in public relations and strategic communication.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 2","pages":"Article 102559"},"PeriodicalIF":4.1,"publicationDate":"2025-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143715131","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Friend or faux: Testing the perceived authenticity of corporate socio-political activism messages on Instagram through the lens of Black Lives Matter

IF 4.1 3区管理学

Public Relations Review Pub Date : 2025-03-18 DOI: 10.1016/j.pubrev.2025.102558

Shanetta M. Pendleton

引用次数: 0

Theorizing forgotten crisis publics: COVID long haulers’ information marginalization 被遗忘的危机公众的理论化：COVID 长途运输者的信息边缘化

IF 4.1 3区管理学

Public Relations Review Pub Date : 2025-03-18 DOI: 10.1016/j.pubrev.2025.102556

Brooke Fisher Liu , Duli Shi , Beth St. Jean , Jane Behre , Miranda Downey

{"title":"Theorizing forgotten crisis publics: COVID long haulers’ information marginalization","authors":"Brooke Fisher Liu , Duli Shi , Beth St. Jean , Jane Behre , Miranda Downey","doi":"10.1016/j.pubrev.2025.102556","DOIUrl":"10.1016/j.pubrev.2025.102556","url":null,"abstract":"<div><div>An estimated 400 million people live with long COVID. Long COVID is a chronic condition with more than 200 symptoms, many of them debilitating. Alarmingly, there are no universal treatments or cures, and research communities have inadequately addressed the communicative practices and information needs of COVID long haulers. We extend theorizing on forgotten publics and information marginalization through a cross-disciplinary, mixed methods study. We conducted a survey of 135 COVID long haulers in the U.S. and 29 follow-up interviews. Findings reveal that COVID long haulers have experienced four contextual conditions that lead to information marginalization: information accessibility, information trust, knowledge, and confidence. These contextual conditions contribute to the information barriers that COVID long haulers face: (1) challenges in accessing information, (2) psychological barriers, (3) low quality information, and (4) lack of social support. In response, COVID long haulers engage in a variety of defensive information practices, including doing their own research, joining support groups, sharing lived experiences, self-advocating, bending the rules, and giving grace to build resilience. Overall, this study extends public relations and information studies theory, offering insights into supporting marginalized communities during and after crises.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 2","pages":"Article 102556"},"PeriodicalIF":4.1,"publicationDate":"2025-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143637707","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Corporate support for the sustainable development goals: Effects of symbolic and substantive communication

IF 4.1 3区管理学

Public Relations Review Pub Date : 2025-02-25 DOI: 10.1016/j.pubrev.2025.102545

Cassandra L.C. Troy , Nicholas Eng , Holly Overton

引用次数: 0

The category work of custodians: Passionate publics and online reviews

IF 4.1 3区管理学

Public Relations Review Pub Date : 2025-02-20 DOI: 10.1016/j.pubrev.2025.102546

Anna E. Hartman , Carys Fisser , Rohan Venkatraman , Erica Coslor

{"title":"The category work of custodians: Passionate publics and online reviews","authors":"Anna E. Hartman , Carys Fisser , Rohan Venkatraman , Erica Coslor","doi":"10.1016/j.pubrev.2025.102546","DOIUrl":"10.1016/j.pubrev.2025.102546","url":null,"abstract":"<div><div>This paper explores reviewers as a passionate public, examining their category work in the construction of online reviews within an institutionalized market category: whisky. Centering on the discursive aspects of cultural intermediation in market shaping, we examine the emotion-oriented rhetorical evaluations in online whisky reviews from a US-based alcohol retailer (BevMo.com). Using qualitative analysis of 403 user reviews spanning 99 whisky products (e.g., Scotch, bourbon), this study examines whisky reviewers as a type of passionate public and highlights how their passion for category knowledge also fuels the discursive (re)production of category meanings through its display. Reviewers draw on institutionalized category knowledge to establish credibility in their own member identity construction, while also enacting discursive category work by reproducing market category norms through their demonstrated expertise. Our primary theoretical contribution is the identification of reviewers as a passionate public, theorizing their engagement as a form of <em>category custodianship,</em> a process shaped by both positive and negative emotions. We identify four distinct <em>category work</em> practices in their reviews: (1) <em>authenticating</em>, (2) <em>tutoring,</em> (3) <em>valorizing</em> and (4) <em>matchmaking</em>. We conceptualize ‘category custodians’ as an understudied form of cultural market intermediary who perform a dual producer–consumer role as an outcome of their passionate engagement. This study contributes to the socio-cultural turn in public relations scholarship, arguing that a category lens provides a valuable framework to conduct future research on salient issues with academic and managerial implications.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 2","pages":"Article 102546"},"PeriodicalIF":4.1,"publicationDate":"2025-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143453385","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Black-owned business and passionate brand publics: A netnography of The Honey Pot Company PR crisis

IF 4.1 3区管理学

Public Relations Review Pub Date : 2025-02-11 DOI: 10.1016/j.pubrev.2025.102542

Suman Mishra , Mia Moody , Rosalynn A. Vasquez

{"title":"Black-owned business and passionate brand publics: A netnography of The Honey Pot Company PR crisis","authors":"Suman Mishra , Mia Moody , Rosalynn A. Vasquez","doi":"10.1016/j.pubrev.2025.102542","DOIUrl":"10.1016/j.pubrev.2025.102542","url":null,"abstract":"<div><div>This study uses a netnography approach to explore why brand publics engage in passionate discourse about a Black-owned business on social media, especially during a crisis. It analyzes 2463 comments posted in response to an Instagram video statement shared by the Black founder and CEO of the Honey Pot Company during a 2022 crisis. The findings reveal that Honey Pot’s most vocal brand publics were Black women and members of the broader Black community. Their passionate engagement is rooted in several factors: 1) a belief that the products were made specifically for them using high-quality natural ingredients, 2) a commitment to supporting Black-owned businesses and ethnic solidarity, 3) deep-seated fears and historical trauma associated with harmful products marketed to the Black community, and 4) a need to hold individuals accountable. Based on the analysis, this unique study reveals four key drivers of passion: <em>product-based passion, identity-based passion, historical trauma-based passion,</em> and <em>accountability-based passion</em>. The study contributes to the public relations literature on passionate publics by illustrating how Honey Pot’s brand publics formed a passionate online community to call for accountability, express ethnic solidarity, and advocate for change.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 1","pages":"Article 102542"},"PeriodicalIF":4.1,"publicationDate":"2025-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143378988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Influence of perceptions of organizations and perceptions of issues on communicative behaviors: Roles of conspiratorial thinking and responsibility attribution

IF 4.1 3区管理学

Public Relations Review Pub Date : 2025-02-08 DOI: 10.1016/j.pubrev.2025.102543

Lisa Tam , Soojin Kim

{"title":"Influence of perceptions of organizations and perceptions of issues on communicative behaviors: Roles of conspiratorial thinking and responsibility attribution","authors":"Lisa Tam , Soojin Kim","doi":"10.1016/j.pubrev.2025.102543","DOIUrl":"10.1016/j.pubrev.2025.102543","url":null,"abstract":"<div><div>A few research studies in public relations have identified significant associations between relational and situational variables in the context of a specific issue involving an organization. Despite this, no research to date has explained why and how these associations occur. Therefore, this study tests the roles of conspiratorial thinking and responsibility attribution in influencing the confluence of publics’ perceptions of an organization with their perceptions about an issue involving the organization. Situating the study in the context of the Australian Government and the issue of high-rise overdevelopment, an online survey was conducted with a nationally representative sample of 400 Australian citizens. The results showed that publics with high levels of distrust and political cynicism toward the government also reported high conspiratorial thinking about the government. Conspiratorial thinking was significantly associated with responsibility attribution to the government for causing the issue of high-rise overdevelopment. Subsequently, publics developed situational perceptions and motivations about the issue. The findings showed that even if individuals attribute responsibility to the government for causing an issue, as long as they have high situational activeness in the issue, they will engage in proactive communicative behaviors to seek, forefend and forward information from the government. (196 words)</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 1","pages":"Article 102543"},"PeriodicalIF":4.1,"publicationDate":"2025-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143350159","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Leveraging AI in CSR: How social-oriented chatbots influence Chinese consumers’ supportive actions via dialogic communication

IF 4.1 3区管理学

Public Relations Review Pub Date : 2025-02-07 DOI: 10.1016/j.pubrev.2025.102541

Yangzhi (Nicole) Jiang , Yang Cheng , Yuan Wang

{"title":"Leveraging AI in CSR: How social-oriented chatbots influence Chinese consumers’ supportive actions via dialogic communication","authors":"Yangzhi (Nicole) Jiang , Yang Cheng , Yuan Wang","doi":"10.1016/j.pubrev.2025.102541","DOIUrl":"10.1016/j.pubrev.2025.102541","url":null,"abstract":"<div><div>The use of artificially intelligent (AI) chatbots in the Chinese market is increasing along with corporate social responsibility (CSR). We surveyed 606 Chinese consumers to examine how a company’s chatbot can contribute to CSR dialogues by enhancing users’ perceptions of chatbot listening and shared meaning creation. The findings revealed that Chinese consumers appreciate the use of AI-enabled chatbots in CSR conversations, particularly if the chatbot has a social-oriented communication style. This communication style helps shape shared meaning of CSR and enhances consumers’ perceptions of a chatbot’s ability to listen. Furthermore, the communication style facilitates consumers’ willingness to engage in CSR dialogues, provide support, and recommend the business to others (supportive intent). In addition, we found that perceived chatbot listening and shared CSR meaning partially mediate the positive link between the social-oriented communication style and users’ supportive intent. Trust in the chatbot played a moderating role in the indirect effect of chatbot communication style (social-oriented) on supportive intent through perceived shared meaning. This effect increased with consumers’ trust in the chatbot’s competence and communication integrity. The theoretical and practical implications of these findings are also discussed.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 1","pages":"Article 102541"},"PeriodicalIF":4.1,"publicationDate":"2025-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143348890","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The media literacy divide: Ideological framing of labor in public relations agency internship postings

IF 4.1 3区管理学

Public Relations Review Pub Date : 2025-02-05 DOI: 10.1016/j.pubrev.2025.102544

Joseph R. Giomboni

{"title":"The media literacy divide: Ideological framing of labor in public relations agency internship postings","authors":"Joseph R. Giomboni","doi":"10.1016/j.pubrev.2025.102544","DOIUrl":"10.1016/j.pubrev.2025.102544","url":null,"abstract":"<div><div>This study examines the institutional practices that shape and inform internships within the public relations industry. The investigation is pursued through a textual analysis of recruitment postings at 18 leading PR agencies and marketing communications firms to provide insights on how the industries solicit student workers, illicit emotional responses to the media text, and exploit the ontological rewards of future employment. This study aims to uncover internship postings role as discursive objects that articulate not only expectations between organizations and students, but also code a certain kind of ideological vision for what intern labor should entail. By examining how agencies solicit intern labor, researchers, educators, and practitioners can gain a better understanding of the defined role and responsibilities of prospective interns. The findings suggest PR and communication agencies recruit labor on two professional tracks: technicians and industry exposure for future management. Future technicians perform emotional labor when solicited by agencies through work-as-fun mantras to join creative cultures rooted in networking and professional development workshops. These individuals are required to be ambitious, personable, self-starters who can work on multiple projects on tight deadlines. Other agency positions feature industry exposure for future managers who are partnered with award-winning professionals. In addition to administrative research and media monitoring skills, I argue media literacy is required for ideal management track candidates who are storytellers, consume and evaluate news coverage, and identify strategic opportunities for the agency or clients within a changing media landscape.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 1","pages":"Article 102544"},"PeriodicalIF":4.1,"publicationDate":"2025-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143100672","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0