Yeunjae Lee , Jo-Yun Li , Weiting Tao , Xiao “Shawn” Ma
{"title":"Toward an authentic corporate social advocacy (CSA): An internal perspective of BLM advocacy","authors":"Yeunjae Lee , Jo-Yun Li , Weiting Tao , Xiao “Shawn” Ma","doi":"10.1016/j.pubrev.2024.102508","DOIUrl":"10.1016/j.pubrev.2024.102508","url":null,"abstract":"<div><div>While an increasing amount of research on corporate social advocacy (CSA) has expanded our knowledge in the field, its effects on internal public relations have been rarely studied. This study examines how employees’ experiences at work determine their perceived authenticity of CSA on race. Results suggested that employees’ perceived organizational justice toward racial minority employees positively influences their perceived value-driven motive of CSA as well as the authenticity of CSA. CSA authenticity, in turn, increased employees’ supportive behaviors toward CSA and organizational citizenship behaviors in the workplace. Theoretical and practical implications for public relations and internal communication are discussed.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 5","pages":"Article 102508"},"PeriodicalIF":4.1,"publicationDate":"2024-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142533268","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Enhancing supportive intention through perceived legitimacy: Social media influencer leadership and charismatic legitimization in CSR communication","authors":"Jun Zhang , Dongqing Xu , Li Chen","doi":"10.1016/j.pubrev.2024.102511","DOIUrl":"10.1016/j.pubrev.2024.102511","url":null,"abstract":"<div><div>Partnering with social media influencers (SMIs) in corporate social responsibility (CSR) initiatives has become increasingly popular, but their role in conveying CSR initiatives remains unclear. Grounded in legitimacy theory and Max Weber’s concept of charismatic legitimation, this research investigates how SMIs’ leadership in opinion and taste impacts the normative and pragmatic legitimacy of CSR initiatives. An online survey of 491 U.S. influencer followers shows that perceived SMI opinion leadership enhances CSR normative legitimacy, which in turn increases stakeholders’ willingness to support. Our findings contribute to public relations and CSR research by highlighting the importance of CSR legitimacy, introducing charismatic legitimation to explain SMIs’ roles, and distinguishing between opinion and taste leadership. These insights help companies choose SMIs who enhance CSR legitimacy and support.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 5","pages":"Article 102511"},"PeriodicalIF":4.1,"publicationDate":"2024-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142444706","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Support and core? The changing roles of communication professionals in higher education institutions","authors":"Hogne Lerøy Sataøen , Daniel Lövgren","doi":"10.1016/j.pubrev.2024.102510","DOIUrl":"10.1016/j.pubrev.2024.102510","url":null,"abstract":"<div><div>In recent decades, the role of communication and PR within higher education institutions (HEIs) has grown in significance, marked by the expansion of communication departments, diversified work assignments for communication professionals, and an increasing focus on reputation and visibility. This study examines 203 job advertisements targeting communication professionals in Swedish HEIs from 1999 to 2022. Our analysis identifies a substantial shift in the expectations and roles of communication professionals. It reveals a pronounced trend of increasing expectations, necessitating candidates to possess a broader and deeper skill set to manage a wider spectrum of responsibilities in HEIs. Furthermore, while our findings signal a noteworthy transformation in the communication profession, it also shows the evolvement from a supportive function to a strategically integral role in aiding and forming institutional management and leadership. Moreover, this study highlights communication departments as particularly flexible sites for receiving and incorporating external trends and ideas in university organizations.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 5","pages":"Article 102510"},"PeriodicalIF":4.1,"publicationDate":"2024-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142419813","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Motivating employee voicing behavior in optimizing workplace generative ai adoption: The role of organizational listening","authors":"Enzhu Dong , Haoyu Liu , Jo-Yun Li , Yeunjae Lee","doi":"10.1016/j.pubrev.2024.102509","DOIUrl":"10.1016/j.pubrev.2024.102509","url":null,"abstract":"<div><div>Given the flourishing of artificial intelligence (AI), organizations are increasingly exploring ways to seamlessly incorporate novel technologies in the workplace. The emergence of generative AI has further propelled the transformation of a technology-led managerial era. This study aims to investigate the role of organizational listening during workplace generative AI training in helping employees adapt to and embrace generative AI adoption by voicing suggestions for its improvements. Within this framework, we examined the employees’ psychological adaptation process, focusing on perceived autonomy and competence through the lens of self-determination theory (SDT), as well as employee attitudes toward generative AI adoption. Results of an online survey with 500 full-time employees in the United States suggest that organizational listening was positively associated with employees’ perceived autonomy and competence, which in turn, boosted their positive attitudes toward workplace generative AI adoption. This, ultimately, leads to employee voicing behavior. Theoretical and practical implications of the findings are elaborated.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 5","pages":"Article 102509"},"PeriodicalIF":4.1,"publicationDate":"2024-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142419814","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Beyond the code: The impact of AI algorithm transparency signaling on user trust and relational satisfaction","authors":"Keonyoung Park , Ho Young Yoon","doi":"10.1016/j.pubrev.2024.102507","DOIUrl":"10.1016/j.pubrev.2024.102507","url":null,"abstract":"<div><div>This study investigates the effectiveness of AI-algorithm transparency signaling as a strategy to enhance organization-public relationships (OPRs) in AI-assisted communications. Building upon signaling theory and trust transfer theory, the study examines whether the AI algorithm transparency influences trust in AI systems by users and this trust can be transferred into trust in AI systems’ parent company, which in turn, influences the relational satisfaction with the company. An online experiment with 537 participants demonstrated that transparency signaling significantly improves users’ relational satisfaction with the AI parent company. However, this effect is mediated by trust in both the AI system and the parent company, rather than a direct relationship. Our findings offer practical guidelines for AI domain experts and public relations practitioners to deliberately convey the true essence of transparency in AI-mediated communication and ensure accountability in AI adoption, thereby improving public relations outcomes.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 5","pages":"Article 102507"},"PeriodicalIF":4.1,"publicationDate":"2024-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142319288","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Empathy in public relations practice of South Korea","authors":"Hyunji Doh, Jiyoung Kang, Samsup Jo","doi":"10.1016/j.pubrev.2024.102506","DOIUrl":"10.1016/j.pubrev.2024.102506","url":null,"abstract":"<div><p>Using a qualitative approach, this study explores the role of empathy as a critical skill that can improve public relations practice. Specifically, it investigates how South Korean public relations practitioners perceive the role of empathy based on their life and work experiences, beliefs, and feelings. This theme is considered within the context of the Korean culture of <em>Shim-Cheong</em>, a state focused on “we-ness,” and <em>Cheong</em>. The study results reveal three important aspects of empathy for public relations practitioners: 1) an empathic appraisal that allows evaluation of public emotions, 2) a sensitivity that enables detection of/predicts a change in public mood, and 3) sympathetic arousal that ensures sincere communication of empathy in a crisis. When the public perceives organizations and their issues as problematic, public affect changes from positive to negative. Empathy as capacity, intuition, and attitude allows public relations practitioners to determine when public affect has significantly changed South Koreans in the culture of <em>Shim-Cheong.</em> Since South Koreans tend to express positive moods more readily than negative emotions, practitioners can use an affect monitoring system to identify social trends and perform more in-depth analyses to assess contextual meanings and identify potential risks.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 5","pages":"Article 102506"},"PeriodicalIF":4.1,"publicationDate":"2024-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142229645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Confronting controversial content: Examining online narratives and frames in #CancelSpotify and #NetflixWalkout","authors":"Brandi A. Watkins , Chelsea L. Woods","doi":"10.1016/j.pubrev.2024.102494","DOIUrl":"10.1016/j.pubrev.2024.102494","url":null,"abstract":"<div><p>In 2021, Netflix and Spotify became the center of debate over controversial content. As a form of protest, Twitter (X) users engaged in hashtag activism using #NetflixWalkout and #CancelSpotify. Hashtag activism provides online activists and organizers a mechanism to produce and disseminate (counter)narratives quickly. In both cases, users employed the hashtags to support the streaming services’ stances or pressure them to alter their activities. While previous studies have examined the use of hashtag activism in constructing narratives, particularly in larger social movements, much of this extant work focuses on one narrative, even though divergent and conflicting narratives emerge in these situations. To better understand how participants cultivate online discourse surrounding corporate connections to social issues, we analyze the primary competing narratives and supporting frames that emerged in #CancelSpotify and #NetflixWalkout. While the intended narrative reflected the organizers’ intentions, a counter narrative that challenged these intentions also emerged. Critically, the intended narrative was the primary driver of content and social media user engagement, suggesting that although hashtag activism has limitations and challenges, it also provides an avenue through which individuals can foster a narrative and reach audiences. In addition, findings revealed that individuals contributing to the intended narrative were more apt to provide mobilizing information than those participating in the counter narrative. However, mobilizing frames still featured less frequently than commentary-driven frames.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 5","pages":"Article 102494"},"PeriodicalIF":4.1,"publicationDate":"2024-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142121823","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The evolution of digital public relations research","authors":"Eyun-Jung Ki , Tugce Ertem-Eray , Gabriele Hayden","doi":"10.1016/j.pubrev.2024.102505","DOIUrl":"10.1016/j.pubrev.2024.102505","url":null,"abstract":"<div><p>This bibliometric analysis examines the evolution of digital public relations research over a 27-year span and assesses its academic trajectory. This study seeks to clarify 1) the prominent contributors to the field, 2) key articles shaping the field of digital public relations, and 3) the predominant research themes explored longitudinally. The data, encompassing citations in six public relations journals from the inception of digital public relations until 2022, allow us to conclude that the growth and popularity of digital public relations is steady in the scholarship. Our findings offer a comprehensive overview of the current research and highlight the integral facets that have consistently underpinned digital public relations research.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 5","pages":"Article 102505"},"PeriodicalIF":4.1,"publicationDate":"2024-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142129161","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Retelling the past crisis: Crisis memory and its influences on organizational reputation and public responses","authors":"Xing Zhang , Elmie Nekmat","doi":"10.1016/j.pubrev.2024.102493","DOIUrl":"10.1016/j.pubrev.2024.102493","url":null,"abstract":"<div><p>Past crises are often collectively retold, recalled, and reconstructed on social media when a new crisis occurs, resulting in a special form of collective memory in crisis communication contexts: <em>crisis memory</em>. Through the lens of social constructionism, this study explores the crisis memory of SARS co-created on Chinese social media during COVID-19. First, based on a content analysis of 5677 Weibo posts, seven types of crisis memory narratives are identified (nationalism, heroism, identity, trauma, criticism, historical reference, and personal experience), and their differential usages by multiple users are analyzed. Second, with an online survey of 785 Chinese netizens, the influences of these crisis memory narratives on various perceptions (perceived organizational reputation, perceived threats, and perceived self-efficacy) and behaviors (protective behaviors) in the unfolding public health crisis are examined. Overall, this study provides a new perspective for crisis communication research that moves beyond the strategic communication of current crises to involve constructed narratives of past crises.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 5","pages":"Article 102493"},"PeriodicalIF":4.1,"publicationDate":"2024-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142098237","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Putting ethics of care into public relations: Toward a multi-level agency model","authors":"Jenny Zhengye Hou , Jane Johnston","doi":"10.1016/j.pubrev.2024.102495","DOIUrl":"10.1016/j.pubrev.2024.102495","url":null,"abstract":"<div><p>This paper examines how ethics of care (also known as care ethics) can be applied to public relations, drawing insights from a two-stage empirical study. The first stage explores industry best practices from award-winning campaigns, followed by elite interviews with leading practitioners to understand how care ethics can be infused into various organisational, personal, and professional contexts. The paper examines contested connections between care ethics and Aristotelian virtue ethics, building on early work by Virginia Held and others, to develop a multi-level agency model of enacting care ethics. This fuses an array of concepts: caring-about, caring-for, self-care, habitus, and the lateral integration of care as a form of ‘caring citizenship’. In turn, this fusion advances ethics of care as a shared practice between caregivers and care-receivers, shifting its focus from essentially within the private to the public sphere, locating public relations in this process.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 5","pages":"Article 102495"},"PeriodicalIF":4.1,"publicationDate":"2024-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0363811124000742/pdfft?md5=9eefed7e5043d677bafabe2affdef9d6&pid=1-s2.0-S0363811124000742-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142098326","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}