The ripple effects of leadership's motivating language: Cultivating employee support for corporate social advocacy and organizational trust

IF 3.4 3区管理学 Q2 BUSINESS

Public Relations Review Pub Date : 2025-08-18 DOI:10.1016/j.pubrev.2025.102615

Yeonsoo Kim , Shana Meganck

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引用次数: 0

Abstract

This study investigates the ripple effects of leader motivating language on employee support for Corporate Social Advocacy (CSA), drawing upon motivating language theory and social exchange theory. We hypothesize that leaders' utilization of motivating language, comprising direction-giving, empathetic, and meaning-making communication, within overall internal communications cultivates strong employee-organization identification, subsequently leading to increased employee advocative intentions, positive megaphoning (word of mouth) intentions, and organizational trust. A nationwide survey of 474 full-time employees demonstrated that leaders’ motivating language directly influences employee identification and, indirectly through identification, their support for CSA initiatives. Furthermore, motivating language directly impacts advocacy intentions, megaphoning intentions, and trust, suggesting that the overall use of motivating language can transcend its effects beyond employees' immediate work areas, extending into the realm of companies' social initiatives, such as corporate social advocacy.

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领导激励语言的连锁反应：培养员工对企业社会倡导和组织信任的支持

本研究运用激励语言理论和社会交换理论，探讨了领导者激励语言对员工支持企业社会倡导（CSA）的连锁效应。我们假设，领导者在整体内部沟通中使用激励性语言，包括指导性、移情性和意义创造沟通，培养了强烈的员工-组织认同，随后导致员工倡导意图、积极的扩大化（口口相传）意图和组织信任的增加。一项针对474名全职员工的全国性调查表明，领导者的激励语言直接影响员工认同，并通过认同间接影响员工对CSA计划的支持。此外，激励语言直接影响倡导意图、扩音器意图和信任，这表明激励语言的整体使用可以超越员工直接工作领域的影响，延伸到公司的社会倡议领域，如企业社会倡导。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Public Relations Review Multiple-

CiteScore

8.00

自引率

19.00%

发文量

期刊介绍： The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth, and commentaries by specialists in the field. Most of the articles are based on empirical research undertaken by professionals and academics in the field. In addition to research articles and commentaries, The Review publishes invited research in brief, and book reviews in the fields of public relations, mass communications, organizational communications, public opinion formations, social science research and evaluation, marketing, management and public policy formation.