Yen-I. Lee , Di Mu , Ying-Chia Hsu , Bartosz W. Wojdynski , Matt Binford
{"title":"Misinformation or hard to tell? An eye-tracking study to investigate the effects of food crisis misinformation on social media engagement","authors":"Yen-I. Lee , Di Mu , Ying-Chia Hsu , Bartosz W. Wojdynski , Matt Binford","doi":"10.1016/j.pubrev.2024.102483","DOIUrl":"https://doi.org/10.1016/j.pubrev.2024.102483","url":null,"abstract":"<div><p>Visual misinformation about ongoing contaminated food crises poses a significant threat to organizational well-being and public health, particularly when people share incorrect images on social media. Corrective responses and highly credible media sources as effective strategies geared toward combating crisis misinformation. Extending Lewandowsky and colleagues’ (2012) corrective strategies for debunking misinformation, the concept of visual misinformation, cognitive process, and the theory of social sharing of emotion, this study aims to advance research on visual misinformation in public relations and crisis communication. A 2 (image veracity: incorrect vs. true) x 2 (corrective strategy: simple rebuttal vs. simple rebuttal + fact elaboration) x 2 (source credibility: high vs. low) between-subjects eye-tracking experiment was conducted to test the effects of these features on visual attention and intention to share. Additionally, we explored the mediation effects of emotional surprise and perceived crisis severity on sharing posts. Results showed visual cues (e.g., images and sources) and textual cues (e.g., corrective strategies) led to different allocations of visual attention. We found visual attention significantly mediated the effects of combined corrective messages on sharing. Additionally, feeling surprised also significantly mediated the effects of messages with low credible sources on sharing. This study provides insights into advancing crisis communication theory and offers evidence-based recommendations for health organizations and practitioners to better fight against food crisis misinformation.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 4","pages":"Article 102483"},"PeriodicalIF":4.1,"publicationDate":"2024-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141607444","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Multiple pathways to organizational legitimacy: Information visibility, organizational listening, and cross-sector partnerships","authors":"Jiawei Sophia Fu , Rong Wang","doi":"10.1016/j.pubrev.2024.102484","DOIUrl":"https://doi.org/10.1016/j.pubrev.2024.102484","url":null,"abstract":"<div><p>Given the critical role of legitimacy in attracting key resources for organizational survival and growth, organizational and strategic communication research has long sought to understand the mechanisms essential in improving organizational legitimacy. Guided by stakeholder research and configurational thinking, we examine three interconnected communication mechanisms for relationship management in organizational legitimation: (a) information visibility, (b) organizational listening, and (c) cross-sector partnerships. Based on survey and archival data from 44 U.S. nonprofit organizations, we employed a fuzzy-set qualitative comparative analysis to identify the pathways to high or low organizational legitimacy. Our results reveal the combinations of these factors can complement or substitute for one another to explain legitimacy. Specifically, high pragmatic legitimacy requires effective listening to stakeholders and collaborating with government agencies. By contrast, in low pragmatic legitimacy, organizations are often hindered by limited capacity for information visibility, ineffective listening to stakeholders, and no collaboration with corporate partners. These results suggest theoretical contributions to stakeholder research in public relations and organizational and strategic communication scholarship, as well as practical implications for improving organizational legitimacy for mission-driven organizations.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 4","pages":"Article 102484"},"PeriodicalIF":4.1,"publicationDate":"2024-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0363811124000638/pdfft?md5=7d703b760601c045f02f7609fec0348c&pid=1-s2.0-S0363811124000638-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141594427","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analyzing media valence shifts: The association between a U.S. PR firm's engagement and Kenya's portrayal in U.S. media","authors":"Dane Kiambi , Spiro Kiousis , Phillip Arceneaux","doi":"10.1016/j.pubrev.2024.102485","DOIUrl":"https://doi.org/10.1016/j.pubrev.2024.102485","url":null,"abstract":"<div><p>This study examines the association between the engagement of a U.S.-based PR firm by the Kenyan government and subsequent shifts in the tone of news coverage in four major U.S. media outlets. Through quantitative content analysis, the study identifies discernible shifts toward more positive reporting about Kenya during the period of PR firm involvement. By carefully delineating the association between PR engagement and changes in media portrayal without asserting direct causality, this research underscores the significance of strategic PR activities in influencing media narratives. The findings illustrate the intricate dynamics between international public relations practices and media framing, contributing valuable insights into the potential impact of PR efforts on national image cultivation in a global context.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 4","pages":"Article 102485"},"PeriodicalIF":4.1,"publicationDate":"2024-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141594426","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Social media in public relations scholarship: A database-based systematic review of published articles from 2015 to 2020","authors":"Hui Zhang","doi":"10.1016/j.pubrev.2024.102470","DOIUrl":"https://doi.org/10.1016/j.pubrev.2024.102470","url":null,"abstract":"<div><p>This systematic review examined social media research in public relations scholarship in English language between 2015 and 2020 by analyzing 380 articles from 143 journals sampled from multidisciplinary research databases. The analysis focused on research methods, data collection sources, type of social media being studied, use of theoretical frameworks, and differences between PR journals and non-PR journals. Key findings include: (a) PR journals and a few communication journals, which have often been sampled in the existing review studies, contributed to less than half (46.84 %) of the articles included, (b) significant differences between PR journals and non-PR journals in use of survey (<em>X</em><sup>2</sup> (1, <em>N</em> = 380) = 4.33, <em>p</em> = .04), and use of theoretical frameworks (<em>X</em><sup>2</sup> (1, <em>N</em> = 380) = 12.70, <em>p</em> < .001), (c) social media (<em>N</em> = 380, 36.6 %), together with platforms that are off social media but online (<em>N</em> = 380, 37.1 %), was the most frequently used data collection source, and (d) about half (<em>N</em> = 380, 47.2 %) of the articles belonged to the lower level on the extent of theoretical framework use continuum. Implications of these findings for future systematic review studies in public relations are discussed.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 4","pages":"Article 102470"},"PeriodicalIF":4.2,"publicationDate":"2024-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141313158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Is public relations a Tragedy of the Commons (TOTC) for the public sphere?The need of an ecology of content","authors":"César García","doi":"10.1016/j.pubrev.2024.102478","DOIUrl":"https://doi.org/10.1016/j.pubrev.2024.102478","url":null,"abstract":"<div><p>This article argues that sustainability also appeals to the creation of PR content when organizations compete for attention. It starts with the idea that attention is a valuable resource in society and organizations compete for attention, increasing the quantity of content and messages and releasing them through multiple media channels. Content inflation, hyperbole, and exaggeration are the norm since competition is strong to attract attention. And, since attention is limited, this almost unlimited amount of content detracts society’s attention from more relevant collective and social problems. This article describes how contemporary public relations, especially after the implosion of social media, contributes to the Tragedy of the Commons (TOTC), providing relevant data about the impact of corporate content on journalism and social media. This article, appealing to the concept of sustainability and philosopher Byung Chul-Han’s ideas of the hypertrophy of storytelling, concludes that an ecology of PR would solve the problem and represent an inexpensive method of CSR for corporations, and that this “reduction of noise” would make the public sphere more viable.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 4","pages":"Article 102478"},"PeriodicalIF":4.2,"publicationDate":"2024-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141290561","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Mapping social networks: A qualitative approach to networked public relations scholarship","authors":"Jeannette I. Iannacone","doi":"10.1016/j.pubrev.2024.102477","DOIUrl":"https://doi.org/10.1016/j.pubrev.2024.102477","url":null,"abstract":"<div><p>Social network analysis (SNA) has developed as a salient area of research within public relations, particularly for examining the structure, dynamics, and outcomes of interactions among social actors. Yet, SNA is both theory and method, the latter of which needs to be further explored in networked public relations research, especially given the predominance of the quantitative paradigm. Network research is not required to use quantitative methods as it should not be seen as prescriptive of one approach. This paper thereby proposes the integration of a qualitative approach to SNA by introducing a visual mapping approach for networked public relations scholarship, detailing a four-step process to design, conduct, and analysis. It further presents how an advancement of this methodological lens and technique connects to various parts of the wider public relations field.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 4","pages":"Article 102477"},"PeriodicalIF":4.2,"publicationDate":"2024-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141290595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Communicating and managing aspirational talk-action tensions: An integrated approach of CSR discourse analysis","authors":"Angela K.Y. Mak , Zeping Huang","doi":"10.1016/j.pubrev.2024.102479","DOIUrl":"https://doi.org/10.1016/j.pubrev.2024.102479","url":null,"abstract":"<div><p>Inspired by propositions founded on the Communication as Constitutive of Organization literature, this paper employed a mixed method combining Cultural Discourse Analysis (CuDA) with Corpus Linguistics to investigate how companies manage aspirational talk-action tensions in corporate social responsibility (CSR) discourses for social license to operate. Ten sustainability reports of five companies in Singapore and Hong Kong were accessed to examine the emergence of CuDA discursive hubs (identity, relation, emotion, action, and dwelling), the articulation of linguistic elements via concordance analysis, and the adoption of socio-cultural dimensions in addressing tension mechanisms. Findings revealed intricate communication dynamics resulting in four strategies that companies undertook to address and manage discrepancies, thereby enabling the construction of effective narrative CSR communication. These strategies provide valuable insights for public relations practitioners who engage in sustainability reporting and seek to adequately handle aspirational talk-action tensions that can possibly cause negative impacts.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 4","pages":"Article 102479"},"PeriodicalIF":4.2,"publicationDate":"2024-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141290560","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Can we build a relationship through artificial intelligence (AI)? Understanding the impact of AI on organization-public relationships","authors":"Jeyoung Oh , Eyun-Jung Ki","doi":"10.1016/j.pubrev.2024.102469","DOIUrl":"10.1016/j.pubrev.2024.102469","url":null,"abstract":"<div><p>The purpose of this study is to explore the role of agent type and voice tone on publics’ perceived organization-public relationships and behavioral intention towards an organization. Through a 2 (agent type: human vs. AI) x 2 (voice tone: conversational human vs. organizational) between-subjects experiment, the study shows that organizational messages communicated by a human agent generated significantly higher perceived control mutuality among participants in a Twitter setting than messages communicated by an AI agent. The use of conversational human voice resulted in significantly stronger relational outcomes. A significant interaction effect was found between agent type and voice tone on control mutuality. This study contributes to the public relations literature and practice by examining the potential role of AI agents in organization-public relationships and supportive behavioral intention towards an organization in the setting of Twitter.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 4","pages":"Article 102469"},"PeriodicalIF":4.2,"publicationDate":"2024-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141188762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Validation of country-of-origin effects on crisis spillovers: A meta-analysis","authors":"Difan Guo , Jinghong Xu","doi":"10.1016/j.pubrev.2023.102419","DOIUrl":"10.1016/j.pubrev.2023.102419","url":null,"abstract":"<div><p>In today's globalized economy and highly interconnected media landscape, the impact of country-of-origin (COO) effects on crisis spillovers has attracted growing interest. However, the majority of the relevant studies are limited to case studies. A clear understanding of the relationship between COO effects and crisis spillovers has yet to be established. To address this gap, a meta-analysis of 24 causal pairs from 9 papers (n = 5746, combined n = 10942) was performed. The results indicate that COO effects can somewhat limit crisis spillovers. Specifically, the COO effect has a medium degree of mitigating effect on morality (r = 0.403) and competence crises (r = 0.240). When the COO is a developed country (r = 0.345), the COO effect can effectively mitigate crisis spillovers to a medium extent, while when the COO is a developing country (r = 0.180), the COO effect is small. Using organizational impressions (r = 0.357) rather than purchase intentions (r = 0.157) as a measurement instrument makes it easier to observe the dampening effect of COO on crisis spillovers. These findings enrich the theoretical framework of public relations and crisis management and provide strategies for business organizations to cope with spillovers.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 3","pages":"Article 102419"},"PeriodicalIF":4.2,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141051205","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
M.F.A. Noon , Anne C. Kroon , Margot J. van der Goot , Rens Vliegenthart , Martine van Selm
{"title":"Bias in candidate sourcing communication: Investigating stereotypical gender- and age-related frames in online job advertisements at the sectoral level","authors":"M.F.A. Noon , Anne C. Kroon , Margot J. van der Goot , Rens Vliegenthart , Martine van Selm","doi":"10.1016/j.pubrev.2024.102456","DOIUrl":"https://doi.org/10.1016/j.pubrev.2024.102456","url":null,"abstract":"<div><p>Job advertisements hold a wealth of knowledge for the public relations field about complex internal and external organizational dynamics. They reflect enduring social and sectoral cultural proclivities and associated stereotypes about workers. We examine the presence of stereotypical frames in job advertisements from sectors with varying gender and age social group composition. Guided by social categorization framing and the stereotype content model, we operationalize stereotypical warmth- and competence-related frames in candidate sourcing communication. Automated content analysis was conducted on a dataset of online job ad sentences (<em>n</em> = 308,583) from 16,135 job ads. Results indicate warmth-related frames are most observed in ads from female-dominated (vs. male-dominated) sectors and younger-dominated (vs. older-dominated and mixed-age) sectors. Conversely, competence-related frames are most observed in ads from male-dominated (vs. female-dominated and mixed-age) sectors and older-dominated (vs. younger-dominated and mixed-age) sectors. We additionally find candidate gender stereotypes may supersede age stereotypes in hiring contexts. Implications are discussed in light of socialization and structuralist forces and their influence on organizational communication in homogeneous and heterogeneous sectors.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 3","pages":"Article 102456"},"PeriodicalIF":4.2,"publicationDate":"2024-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140878699","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}