{"title":"人工智能促进内部交流:战略、挑战和影响","authors":"","doi":"10.1016/j.pubrev.2024.102515","DOIUrl":null,"url":null,"abstract":"<div><div>This qualitative study explores the intersection of artificial intelligence (AI) and internal communication, investigating AI applications, challenges, and best practices. In-depth interviews with 20 senior communication professionals examined perceptions of AI’s impact on internal communication processes and outcomes. Key findings indicate AI improves internal communication efficiency, information flow, listening capability, and employee experience. However, challenges include lack of AI knowledge among employees, fears about job security andbias, and concerns about authenticity loss. To enable effective AI adoption for internal communication, organizations need education and training, a “co-piloting” approach between humans and machines, transparent communication, ethical governance, and an open culture of experimentation. This research makes important theoretical contributions by illuminating AI’s transformative potential for internal communication. It also offers practical insights to guide organizations in strategically leveraging AI to elevate internal communication.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":null,"pages":null},"PeriodicalIF":4.1000,"publicationDate":"2024-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Artificial intelligence for internal communication: Strategies, challenges, and implications\",\"authors\":\"\",\"doi\":\"10.1016/j.pubrev.2024.102515\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><div>This qualitative study explores the intersection of artificial intelligence (AI) and internal communication, investigating AI applications, challenges, and best practices. In-depth interviews with 20 senior communication professionals examined perceptions of AI’s impact on internal communication processes and outcomes. Key findings indicate AI improves internal communication efficiency, information flow, listening capability, and employee experience. However, challenges include lack of AI knowledge among employees, fears about job security andbias, and concerns about authenticity loss. To enable effective AI adoption for internal communication, organizations need education and training, a “co-piloting” approach between humans and machines, transparent communication, ethical governance, and an open culture of experimentation. This research makes important theoretical contributions by illuminating AI’s transformative potential for internal communication. It also offers practical insights to guide organizations in strategically leveraging AI to elevate internal communication.</div></div>\",\"PeriodicalId\":48263,\"journal\":{\"name\":\"Public Relations Review\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":4.1000,\"publicationDate\":\"2024-11-05\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Public Relations Review\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S0363811124000948\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Public Relations Review","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0363811124000948","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
Artificial intelligence for internal communication: Strategies, challenges, and implications
This qualitative study explores the intersection of artificial intelligence (AI) and internal communication, investigating AI applications, challenges, and best practices. In-depth interviews with 20 senior communication professionals examined perceptions of AI’s impact on internal communication processes and outcomes. Key findings indicate AI improves internal communication efficiency, information flow, listening capability, and employee experience. However, challenges include lack of AI knowledge among employees, fears about job security andbias, and concerns about authenticity loss. To enable effective AI adoption for internal communication, organizations need education and training, a “co-piloting” approach between humans and machines, transparent communication, ethical governance, and an open culture of experimentation. This research makes important theoretical contributions by illuminating AI’s transformative potential for internal communication. It also offers practical insights to guide organizations in strategically leveraging AI to elevate internal communication.
期刊介绍:
The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth, and commentaries by specialists in the field. Most of the articles are based on empirical research undertaken by professionals and academics in the field. In addition to research articles and commentaries, The Review publishes invited research in brief, and book reviews in the fields of public relations, mass communications, organizational communications, public opinion formations, social science research and evaluation, marketing, management and public policy formation.