优化组织纠正性沟通:纠正位置时机、驳斥详细程度和纠正叙述类型对打击危机误导叙述的影响

IF 4.1 3区 管理学 Q2 BUSINESS
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引用次数: 0

摘要

对于公共关系研究和实践来说,组织如何有效应对危机误导信息变得越来越重要。为了研究组织危机误导管理中的三个关键因素(即发布组织更正信息的时机,反驳信息的详细程度,以及反驳叙事中误导的叙事类型)所起的作用,我们在美国成年人中进行了两项在线实验研究,以研究在反驳基于叙事的危机误导时,这些因素对优化组织更正传播的主要影响和交互影响。我们的研究结果表明,预先揭露策略,尤其是与事实阐述相结合时,能更有效地纠正对组织危机责任的误解,降低组织声誉损失。使用基于叙事的预揭露策略来纠正错误信息叙事的潜力也得到了进一步的强调。我们还进一步讨论了公共关系理论和实践在对抗错误信息方面的意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Optimizing organizational corrective communication: The effects of correction placement timing, refutation detail level, and corrective narrative type on combating crisis misinformation narratives
How an organization effectively responds to crisis misinformation has become increasingly critical for public relations research and practice. To examine the roles played by three key factors in organizational crisis misinformation management (i.e., the timing of placing organizational correction message, the level of detail a refutational message should provide, and narrative type in countering misinformation embedded in narratives), two online experimental studies were conducted among U.S. adults to examine the main and interaction effects of these factors on optimizing organizational corrective communication when it comes to combatting narrative-based crisis misinformation. Our findings implied that prebunking strategy, especially when combined with factual elaboration, is more effective in correcting misperceptions of organizational crisis responsibility and lowering organizational reputation damage. The potential for using narrative-based prebunking strategy to correct misinformation narratives is further highlighted, as evidenced in how its effect was sequentially mediated by narrative identification and perceived corrective information quality. Implications for public relations theory and practice in the area of combatting misinformation are further discussed.
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来源期刊
CiteScore
8.00
自引率
19.00%
发文量
90
期刊介绍: The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth, and commentaries by specialists in the field. Most of the articles are based on empirical research undertaken by professionals and academics in the field. In addition to research articles and commentaries, The Review publishes invited research in brief, and book reviews in the fields of public relations, mass communications, organizational communications, public opinion formations, social science research and evaluation, marketing, management and public policy formation.
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