{"title":"优化组织纠正性沟通:纠正位置时机、驳斥详细程度和纠正叙述类型对打击危机误导叙述的影响","authors":"","doi":"10.1016/j.pubrev.2024.102514","DOIUrl":null,"url":null,"abstract":"<div><div>How an organization effectively responds to crisis misinformation has become increasingly critical for public relations research and practice. To examine the roles played by three key factors in organizational crisis misinformation management (i.e., the timing of placing organizational correction message, the level of detail a refutational message should provide, and narrative type in countering misinformation embedded in narratives), two online experimental studies were conducted among U.S. adults to examine the main and interaction effects of these factors on optimizing organizational corrective communication when it comes to combatting narrative-based crisis misinformation. Our findings implied that prebunking strategy, especially when combined with factual elaboration, is more effective in correcting misperceptions of organizational crisis responsibility and lowering organizational reputation damage. The potential for using narrative-based prebunking strategy to correct misinformation narratives is further highlighted, as evidenced in how its effect was sequentially mediated by narrative identification and perceived corrective information quality. Implications for public relations theory and practice in the area of combatting misinformation are further discussed.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":null,"pages":null},"PeriodicalIF":4.1000,"publicationDate":"2024-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Optimizing organizational corrective communication: The effects of correction placement timing, refutation detail level, and corrective narrative type on combating crisis misinformation narratives\",\"authors\":\"\",\"doi\":\"10.1016/j.pubrev.2024.102514\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><div>How an organization effectively responds to crisis misinformation has become increasingly critical for public relations research and practice. To examine the roles played by three key factors in organizational crisis misinformation management (i.e., the timing of placing organizational correction message, the level of detail a refutational message should provide, and narrative type in countering misinformation embedded in narratives), two online experimental studies were conducted among U.S. adults to examine the main and interaction effects of these factors on optimizing organizational corrective communication when it comes to combatting narrative-based crisis misinformation. Our findings implied that prebunking strategy, especially when combined with factual elaboration, is more effective in correcting misperceptions of organizational crisis responsibility and lowering organizational reputation damage. The potential for using narrative-based prebunking strategy to correct misinformation narratives is further highlighted, as evidenced in how its effect was sequentially mediated by narrative identification and perceived corrective information quality. Implications for public relations theory and practice in the area of combatting misinformation are further discussed.</div></div>\",\"PeriodicalId\":48263,\"journal\":{\"name\":\"Public Relations Review\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":4.1000,\"publicationDate\":\"2024-10-26\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Public Relations Review\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S0363811124000936\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Public Relations Review","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0363811124000936","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
Optimizing organizational corrective communication: The effects of correction placement timing, refutation detail level, and corrective narrative type on combating crisis misinformation narratives
How an organization effectively responds to crisis misinformation has become increasingly critical for public relations research and practice. To examine the roles played by three key factors in organizational crisis misinformation management (i.e., the timing of placing organizational correction message, the level of detail a refutational message should provide, and narrative type in countering misinformation embedded in narratives), two online experimental studies were conducted among U.S. adults to examine the main and interaction effects of these factors on optimizing organizational corrective communication when it comes to combatting narrative-based crisis misinformation. Our findings implied that prebunking strategy, especially when combined with factual elaboration, is more effective in correcting misperceptions of organizational crisis responsibility and lowering organizational reputation damage. The potential for using narrative-based prebunking strategy to correct misinformation narratives is further highlighted, as evidenced in how its effect was sequentially mediated by narrative identification and perceived corrective information quality. Implications for public relations theory and practice in the area of combatting misinformation are further discussed.
期刊介绍:
The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth, and commentaries by specialists in the field. Most of the articles are based on empirical research undertaken by professionals and academics in the field. In addition to research articles and commentaries, The Review publishes invited research in brief, and book reviews in the fields of public relations, mass communications, organizational communications, public opinion formations, social science research and evaluation, marketing, management and public policy formation.