"如果能做到,就一定能做到:"人工智能道德标准和公共关系的双重作用

IF 4.1 3区 管理学 Q2 BUSINESS
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引用次数: 0

摘要

本研究报告是一项为期五年的研究,通过不同类型的参与者来探讨与人工智能(AI)中的道德相关的问题,以及人工智能在公共关系和职业传播中的应用。来自计算机工程和密切相关领域的人工智能专家,以及首席运营官、传播总监/经理、公共事务官员和首席执行官参与了这项研究,对人工智能中的伦理作用进行了解释和评估。通过大量的数据收集点,我们采用混合方法研究了公共关系中的人工智能伦理问题。这项研究深入探讨了人工智能系统的伦理和设计问题,传播专业人员不仅要在实践中使用人工智能系统,还要了解、建议、从伦理角度监督人工智能系统,有时还要在我们的组织使用(或委托使用)人工智能系统时,在公共领域为人工智能系统辩护。在对大量文献和来自数百个来源的纵向数据进行回顾之后,我们为公共关系中的人工智能伦理提出了更有力的框架建议。道德考量、量子计算和神经形态计算被提出来作为避免技术主义的手段,并将这些先进系统的使用建立在道德价值观的基础上。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
“If it can be done, it will be done:” AI Ethical Standards and a dual role for public relations
This research reports a five-year study with different types of participants to examine questions related to ethics in artificial intelligence (AI) and the use of AI in public relations and professional communication. AI specialists from computer engineering and closely related fields, as well as CCOs, communication directors/managers, public affairs officers, and CEOs participated in this research, explaining and assessing the role of ethics in AI. Through numerous points of data collection, the topic of AI ethics in public relations was examined through a mixed method approach. This study offers insight into the ethics and design of AI systems that communication professionals must not only use in practice but also understand, advise upon, ethically oversee, and occasionally defend in the public sphere when used (or commissioned) by our organizations. After a review of broad literature and longitudinal data from hundreds of sources, recommendations for a more robust framework for AI ethics in public relations are proposed. Ethical considerations and quantum and neuromorphic computing are posed as means to avoid technocracy, and base use of these advanced systems on moral values.
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来源期刊
CiteScore
8.00
自引率
19.00%
发文量
90
期刊介绍: The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth, and commentaries by specialists in the field. Most of the articles are based on empirical research undertaken by professionals and academics in the field. In addition to research articles and commentaries, The Review publishes invited research in brief, and book reviews in the fields of public relations, mass communications, organizational communications, public opinion formations, social science research and evaluation, marketing, management and public policy formation.
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