Artificial intelligence for internal communication: Strategies, challenges, and implications

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review Pub Date : 2024-11-05 DOI:10.1016/j.pubrev.2024.102515

Cen April Yue , Linjuan Rita Men , Renee Mitson , Donna Z. Davis , Alvin Zhou

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引用次数: 0

Abstract

This qualitative study explores the intersection of artificial intelligence (AI) and internal communication, investigating AI applications, challenges, and best practices. In-depth interviews with 20 senior communication professionals examined perceptions of AI’s impact on internal communication processes and outcomes. Key findings indicate AI improves internal communication efficiency, information flow, listening capability, and employee experience. However, challenges include lack of AI knowledge among employees, fears about job security andbias, and concerns about authenticity loss. To enable effective AI adoption for internal communication, organizations need education and training, a “co-piloting” approach between humans and machines, transparent communication, ethical governance, and an open culture of experimentation. This research makes important theoretical contributions by illuminating AI’s transformative potential for internal communication. It also offers practical insights to guide organizations in strategically leveraging AI to elevate internal communication.

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人工智能促进内部交流：战略、挑战和影响

这项定性研究探讨了人工智能（AI）与内部沟通的交叉点，调查了人工智能的应用、挑战和最佳实践。对 20 位资深传播专业人士进行了深入访谈，考察了他们对人工智能对内部传播流程和结果的影响的看法。主要发现表明，人工智能提高了内部沟通效率、信息流、倾听能力和员工体验。然而，所面临的挑战包括员工缺乏人工智能知识、担心职业安全和偏见，以及担心真实性丧失。为了在内部沟通中有效采用人工智能，组织需要开展教育和培训，在人类和机器之间采取 "共同引导 "的方法，进行透明的沟通，实施道德管理，并建立开放的实验文化。这项研究通过阐明人工智能在内部沟通方面的变革潜力，做出了重要的理论贡献。它还提供了实用的见解，指导企业战略性地利用人工智能提升内部交流。

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来源期刊

Public Relations Review Multiple-

CiteScore

8.00

自引率

19.00%

发文量

期刊介绍： The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth, and commentaries by specialists in the field. Most of the articles are based on empirical research undertaken by professionals and academics in the field. In addition to research articles and commentaries, The Review publishes invited research in brief, and book reviews in the fields of public relations, mass communications, organizational communications, public opinion formations, social science research and evaluation, marketing, management and public policy formation.