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International Journal of Advertising最新文献

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Effect of disclosing AI-generated content on prosocial advertising evaluation 披露人工智能生成的内容对亲社会广告评估的影响
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-09-11 DOI: 10.1080/02650487.2024.2401319
Tae Hyun Baek, Jungkeun Kim, Jeong Hyun Kim
{"title":"Effect of disclosing AI-generated content on prosocial advertising evaluation","authors":"Tae Hyun Baek, Jungkeun Kim, Jeong Hyun Kim","doi":"10.1080/02650487.2024.2401319","DOIUrl":"https://doi.org/10.1080/02650487.2024.2401319","url":null,"abstract":"With advancements in generative artificial intelligence (AI) technology, there is a growing concern about its ethical implications, transparency, and consumer reactions to AI-generated content. Bui...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"14 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142247284","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Unveiling the drivers and outcomes of IMC capability: insights from consumer market companies in Pakistan 揭示 IMC 能力的驱动因素和成果：巴基斯坦消费市场公司的见解
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-09-04 DOI: 10.1080/02650487.2024.2398302
Ayaz Ahmad, Salniza Md. Salleh, Selvan a/l Permual, Lucia Porcu, Wisal Ahmad
{"title":"Unveiling the drivers and outcomes of IMC capability: insights from consumer market companies in Pakistan","authors":"Ayaz Ahmad, Salniza Md. Salleh, Selvan a/l Permual, Lucia Porcu, Wisal Ahmad","doi":"10.1080/02650487.2024.2398302","DOIUrl":"https://doi.org/10.1080/02650487.2024.2398302","url":null,"abstract":"Integrated Marketing Communication (IMC) has recently gained momentum and several scholars have suggested that its implementation is crucial to face the ongoing changes (especially, the fragmentati...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"23 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142247283","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Comments on “How digital innovation has changed marketing: the good, the bad, the ugly” 关于 "数字创新如何改变营销：好、坏、丑 "的评论
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-08-27 DOI: 10.1080/02650487.2024.2392952
Barry J. Babin, Jean-Luc Herrmann, David J. Ortinau
{"title":"Comments on “How digital innovation has changed marketing: the good, the bad, the ugly”","authors":"Barry J. Babin, Jean-Luc Herrmann, David J. Ortinau","doi":"10.1080/02650487.2024.2392952","DOIUrl":"https://doi.org/10.1080/02650487.2024.2392952","url":null,"abstract":"Published in International Journal of Advertising: The Review of Marketing Communications (Ahead of Print, 2024)","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"94 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142225293","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The more you know…? How disclosures, persuasion knowledge training, and political fit impact Cognitive processing of targeted political ads 你知道的越多......？信息披露、说服知识培训和政治契合度如何影响对定向政治广告的认知处理
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-08-17 DOI: 10.1080/02650487.2024.2390760
Selina Noetzel, Alice Binder, Jörg Matthes
{"title":"The more you know…? How disclosures, persuasion knowledge training, and political fit impact Cognitive processing of targeted political ads","authors":"Selina Noetzel, Alice Binder, Jörg Matthes","doi":"10.1080/02650487.2024.2390760","DOIUrl":"https://doi.org/10.1080/02650487.2024.2390760","url":null,"abstract":"Scholars and policymakers call for disclosures and educational training to enhance citizens’ critical coping with targeted political advertising. Empirically, however, the effectiveness of such mea...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"2 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142225294","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers 虚拟影响者的新颖性与信任度：探索类人虚拟影响者和动漫虚拟影响者的有效性
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-08-07 DOI: 10.1080/02650487.2024.2386916
Eunjin (Anna) Kim, Heather Shoenberger, Donggyu Kim, Esther Thorson, E. Zihang
{"title":"Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers","authors":"Eunjin (Anna) Kim, Heather Shoenberger, Donggyu Kim, Esther Thorson, E. Zihang","doi":"10.1080/02650487.2024.2386916","DOIUrl":"https://doi.org/10.1080/02650487.2024.2386916","url":null,"abstract":"This research explores influencer trustworthiness and stimulus novelty as important paths for the effectiveness of virtual influencers. We compare human-like virtual influencers (HVIs) and anime-li...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"23 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141943675","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Understanding podcast advertising: the need for more research 了解播客广告：需要更多研究
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-07-03 DOI: 10.1080/02650487.2024.2375179
Charles R. Taylor
{"title":"Understanding podcast advertising: the need for more research","authors":"Charles R. Taylor","doi":"10.1080/02650487.2024.2375179","DOIUrl":"https://doi.org/10.1080/02650487.2024.2375179","url":null,"abstract":"Published in International Journal of Advertising: The Review of Marketing Communications (Ahead of Print, 2024)","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"46 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141610007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Differences in advertising’s effectiveness across age groups 不同年龄段的广告效果差异
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-07-01 DOI: 10.1080/02650487.2024.2370678
Philip Mecredy, Lara Stocchi, Pamela Feetham
{"title":"Differences in advertising’s effectiveness across age groups","authors":"Philip Mecredy, Lara Stocchi, Pamela Feetham","doi":"10.1080/02650487.2024.2370678","DOIUrl":"https://doi.org/10.1080/02650487.2024.2370678","url":null,"abstract":"Our research explores differences in cognitive evaluative measures of consumer buying behaviour and advertising’s effectiveness across age groups. We seek to ascertain if older segments show dissim...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"52 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141585145","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Cute but concerning: investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness 可爱但令人担忧：调查在妈妈风向标内容中塑造儿童形象对参与度、广告价值和广告效果的影响
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-06-26 DOI: 10.1080/02650487.2024.2371183
Elisabeth Van den Abeele, Emma Beuckels, Liselot Hudders, Ini Vanwesenbeeck
{"title":"Cute but concerning: investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness","authors":"Elisabeth Van den Abeele, Emma Beuckels, Liselot Hudders, Ini Vanwesenbeeck","doi":"10.1080/02650487.2024.2371183","DOIUrl":"https://doi.org/10.1080/02650487.2024.2371183","url":null,"abstract":"Many momfluencers heavily feature their children on their social media profiles, often in an attempt to increase promotional success. Contrary to our assumptions and those from prior research, the ...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"30 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141511002","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Livestreaming commerce for luxury brands: how to enhance luxury perceptions through strategizing streamers? 针对奢侈品牌的直播商务：如何通过战略流媒体提升奢侈品认知？
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-06-20 DOI: 10.1080/02650487.2024.2365037
Wuxia Bao, Emma Beuckels, Liselot Hudders, Shubin Yu
{"title":"Livestreaming commerce for luxury brands: how to enhance luxury perceptions through strategizing streamers?","authors":"Wuxia Bao, Emma Beuckels, Liselot Hudders, Shubin Yu","doi":"10.1080/02650487.2024.2365037","DOIUrl":"https://doi.org/10.1080/02650487.2024.2365037","url":null,"abstract":"Luxury brands have begun embracing livestreaming commerce since the COVID-19 pandemic. However, the current knowledge regarding the impact of livestreaming commerce on luxury perceptions remains li...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"53 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141510999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring user reactions to luxury brand videos on YouTube: a comparative study of influencers and brand-official channels 探索用户对 YouTube 上奢侈品牌视频的反应：对影响者和品牌官方渠道的比较研究
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-06-19 DOI: 10.1080/02650487.2024.2367316
Andrea Fronzetti Colladon, Michela Matarazzo, Luca Petruzzellis, Marco Visentin
{"title":"Exploring user reactions to luxury brand videos on YouTube: a comparative study of influencers and brand-official channels","authors":"Andrea Fronzetti Colladon, Michela Matarazzo, Luca Petruzzellis, Marco Visentin","doi":"10.1080/02650487.2024.2367316","DOIUrl":"https://doi.org/10.1080/02650487.2024.2367316","url":null,"abstract":"This study offers empirical evidence about individual reactions to brand-related videos posted on YouTube in the luxury context. We use methods of text mining and natural language processing to ana...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"13 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141511000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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