International Journal of Advertising最新文献

{"title":"The role of perceived freewill in crises of human-AI interaction: the mediating role of ethical responsibility of AI","authors":"Jungyong Ahn, Jungwon Kim, Yongjun Sung","doi":"10.1080/02650487.2023.2299563","DOIUrl":"https://doi.org/10.1080/02650487.2023.2299563","url":null,"abstract":"This study aims to uncover the underlying psychological mechanism through which individuals attribute ethical responsibility to conversational artificial intelligence (AI). Furthermore, this study ...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"121 3 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139079838","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"She’s my favorite YouTuber, so I watch ads on her channel: The interplay of parasocial interaction and YouTube ad knowledge on voluntary ad-watching","authors":"Yoon Hi Sung, Chan Yun Yoo, Jiyoon (Karen) Han","doi":"10.1080/02650487.2023.2295726","DOIUrl":"https://doi.org/10.1080/02650487.2023.2295726","url":null,"abstract":"This research examined a unique ad-consuming behavior on YouTube, voluntary ad-watching, triggered by the levels of parasocial interaction (PSI) that users establish with YouTubers. Study 1 reveale...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"14 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2023-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139067796","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Crying victims deserve more? how victim image, facial expression, entitativity and victim story impact charity advertising persuasiveness","authors":"Hsiao-Ching Lee, Chun-Tuan Chang, Jia-Ling Lee, Chia-Han Chang, Yu-kang Lee","doi":"10.1080/02650487.2023.2299122","DOIUrl":"https://doi.org/10.1080/02650487.2023.2299122","url":null,"abstract":"We propose that the choice between presenting a single victim or a group of victims in a charity ad should take into consideration the facial expression of the victim(s), entitativity, and the vict...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"13 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2023-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139056610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Invisible labors: U.S. advertising agencies’ race and ethnicity problem","authors":"Kasey Windels, Kelsey Lunsford, Noura Ibrahim","doi":"10.1080/02650487.2023.2293583","DOIUrl":"https://doi.org/10.1080/02650487.2023.2293583","url":null,"abstract":"Despite 50 years of programming such as the Minorities in Advertising Internship Program, U.S. advertising agencies are still overwhelmingly White. This study uses in-depth interviews with 32 adver...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"13 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2023-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139036317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Introduction to the special issue on the role of sustainability in advertising","authors":"Shelly Rathee","doi":"10.1080/02650487.2023.2290857","DOIUrl":"https://doi.org/10.1080/02650487.2023.2290857","url":null,"abstract":"Published in International Journal of Advertising: The Review of Marketing Communications (Ahead of Print, 2023)","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"228 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2023-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138561706","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Sonic branding as a promotional tool: a concept whose time has come and a call for research","authors":"Charles R. Taylor","doi":"10.1080/02650487.2023.2273075","DOIUrl":"https://doi.org/10.1080/02650487.2023.2273075","url":null,"abstract":"Published in International Journal of Advertising: The Review of Marketing Communications (Vol. 42, No. 8, 2023)","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"25 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2023-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138516899","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The impact of consumer expectations and familiarity on deceptive pricing in advertising: a view from drip pricing practice","authors":"Somak Banerjee, Sujay Dutta, Abhijit Biswas, Hyokjin Kwak","doi":"10.1080/02650487.2023.2282868","DOIUrl":"https://doi.org/10.1080/02650487.2023.2282868","url":null,"abstract":"Drip pricing practice, which involves promoting a seemingly low initial price and then introducing add-on price components without upfront disclosures, is commonly seen as a deceptive advertising p...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"30 5","pages":""},"PeriodicalIF":6.7,"publicationDate":"2023-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138496612","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Is unfit CSR novel? Exploring the impact of CSR knowledge, brand–cause fit, and perceived novelty on consumer response","authors":"Rachel Esther Lim, Ji Mi Hong","doi":"10.1080/02650487.2023.2276625","DOIUrl":"https://doi.org/10.1080/02650487.2023.2276625","url":null,"abstract":"AbstractThree experimental studies were carried out to understand how consumer knowledge of corporate social responsibility (CSR) affects their responses to a brand’s social initiatives for high versus low brand–cause fit. Studies 1 and 2 examined the effects of subjective CSR knowledge on consumer responses. Study 1 indicated that consumers with low CSR knowledge showed more favorable responses to high brand–cause fit CSR, whereas consumers with high CSR knowledge preferred low brand–cause fit CSR. In Study 2, the perceived novelty of a brand’s CSR initiative mediated the interaction effect on attitudes toward advertisements and brands. Study 3 replicated the results of Study 2 using a real brand and measuring objective CSR knowledge. The findings of the three experimental studies provide both theoretical and practical insights into how consumers’ knowledge of CSR affects their response to CSR initiatives, especially regarding different types of brand–cause fit.Keywords: Corporate social responsibility (CSR)brand–cause fitCSR knowledgesubjective knowledgeobjective knowledgeperceived novelty Disclosure statementThe authors declare that there is no conflict of interest.Data availability statementData will be made available on request.","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"11 10","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135589634","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"‘It’s my virtual space’: the effect of personalized advertising within social media","authors":"Jihye Kim, Hyun Ju Jeong","doi":"10.1080/02650487.2023.2274243","DOIUrl":"https://doi.org/10.1080/02650487.2023.2274243","url":null,"abstract":"AbstractIn this research, we investigate consumer responses to personalized advertising on social media by employing the theory of psychological ownership. We conducted two online experiments on Instagram and Facebook with MTurk and samples from college students, respectively. Study 1 reveals the adverse effects of personalization on activating the perception of psychological ownership, the perception of advertising relevance, positive attitudes toward advertising, and behavioral intention. The negative impacts of personalization on attitude toward advertising and behavioral intention are mediated by the sequential perception of psychological ownership and advertising relevance and further moderated by consumers’ privacy concerns. Additionally, we identified three motivational drivers that underlie the personalization effect on psychological ownership. Study 2 demonstrates advertising type as another moderator, reporting the negative effects of personalization arising only for banner ads, not native ads, through the mediation of perceived advertising relevance. Our findings suggest that while personalization in social media advertising can diminish consumer feelings of psychological ownership, leading to less favorable advertising outcomes, these effects can be mitigated with strategic approaches addressing consumer concerns over privacy and by considering advertising type.Keywords: Personalizationsocial media advertisingpsychological ownershipnative advertising Disclosure statementNo potential conflict of interest was reported by the authors.Data availability statementThe data generated during this study are not available to provide publicly.Additional informationNotes on contributorsJihye KimJihye Kim is an associate professor in the Department of Integrated Strategic Communication, College of Information and Communication, University of Kentucky. She received her Ph.D. in mass communication from the University of Florida. Her research focuses on digital strategies, online consumer behavior, and corporate social responsibility.Hyun Ju JeongHyun Ju Jeong is an assistant professor in the Department of Integrated Strategic Communication, College of Information and Communication, University of Kentucky, Lexington, KY 40406. She received her Ph.D. in advertising and public relations from Michigan State University and published articles in such outlets as the Journal of Business Research, International Journal of Advertising, and Journal of Brand Management. Her research interests are corporate social responsibility, prosocial behavior, and social media marketing.","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"147 6","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135271217","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Music to the ears: the role of sonic branding in advertising","authors":"Elyria Kemp, Yoon-Na Cho, My Bui, Alex Kintzer","doi":"10.1080/02650487.2023.2273645","DOIUrl":"https://doi.org/10.1080/02650487.2023.2273645","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"82 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136317745","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}