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Comments on “How digital innovation has changed marketing: the good, the bad, the ugly” 关于 "数字创新如何改变营销：好、坏、丑 "的评论
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-08-27 DOI: 10.1080/02650487.2024.2392952
Barry J. Babin, Jean-Luc Herrmann, David J. Ortinau
{"title":"Comments on “How digital innovation has changed marketing: the good, the bad, the ugly”","authors":"Barry J. Babin, Jean-Luc Herrmann, David J. Ortinau","doi":"10.1080/02650487.2024.2392952","DOIUrl":"https://doi.org/10.1080/02650487.2024.2392952","url":null,"abstract":"Published in International Journal of Advertising: The Review of Marketing Communications (Ahead of Print, 2024)","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142225293","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The more you know…? How disclosures, persuasion knowledge training, and political fit impact Cognitive processing of targeted political ads 你知道的越多......？信息披露、说服知识培训和政治契合度如何影响对定向政治广告的认知处理
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-08-17 DOI: 10.1080/02650487.2024.2390760
Selina Noetzel, Alice Binder, Jörg Matthes
{"title":"The more you know…? How disclosures, persuasion knowledge training, and political fit impact Cognitive processing of targeted political ads","authors":"Selina Noetzel, Alice Binder, Jörg Matthes","doi":"10.1080/02650487.2024.2390760","DOIUrl":"https://doi.org/10.1080/02650487.2024.2390760","url":null,"abstract":"Scholars and policymakers call for disclosures and educational training to enhance citizens’ critical coping with targeted political advertising. Empirically, however, the effectiveness of such mea...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142225294","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers 虚拟影响者的新颖性与信任度：探索类人虚拟影响者和动漫虚拟影响者的有效性
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-08-07 DOI: 10.1080/02650487.2024.2386916
Eunjin (Anna) Kim, Heather Shoenberger, Donggyu Kim, Esther Thorson, E. Zihang
{"title":"Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers","authors":"Eunjin (Anna) Kim, Heather Shoenberger, Donggyu Kim, Esther Thorson, E. Zihang","doi":"10.1080/02650487.2024.2386916","DOIUrl":"https://doi.org/10.1080/02650487.2024.2386916","url":null,"abstract":"This research explores influencer trustworthiness and stimulus novelty as important paths for the effectiveness of virtual influencers. We compare human-like virtual influencers (HVIs) and anime-li...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141943675","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring the effectiveness of digital manipulation disclosures for Instagram posts on source credibility and authenticity of social media influencers 探索 Instagram 帖子数字操纵披露对社交媒体影响者来源可信度和真实性的影响
IF 5.3 3区 管理学
International Journal of Advertising Pub Date : 2024-07-22 DOI: 10.1080/02650487.2024.2381973
Meda Mucundorfeanu, Delia-Crisina Balaban, Marius Mauer
{"title":"Exploring the effectiveness of digital manipulation disclosures for Instagram posts on source credibility and authenticity of social media influencers","authors":"Meda Mucundorfeanu, Delia-Crisina Balaban, Marius Mauer","doi":"10.1080/02650487.2024.2381973","DOIUrl":"https://doi.org/10.1080/02650487.2024.2381973","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.3,"publicationDate":"2024-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141815703","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Gerotranscendence: an explanatory variable for the boomer generation’s perception of senior models in advertising 老年超越：潮一代对广告中老年模特看法的解释变量
IF 5.3 3区 管理学
International Journal of Advertising Pub Date : 2024-07-15 DOI: 10.1080/02650487.2024.2374634
Bénédicte Bourcier-Béquaert, Corinne Chevalier, G. Moal, Pierre Valette-Florence
{"title":"Gerotranscendence: an explanatory variable for the boomer generation’s perception of senior models in advertising","authors":"Bénédicte Bourcier-Béquaert, Corinne Chevalier, G. Moal, Pierre Valette-Florence","doi":"10.1080/02650487.2024.2374634","DOIUrl":"https://doi.org/10.1080/02650487.2024.2374634","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.3,"publicationDate":"2024-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141648883","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How meaningless and substantive green claims jointly determine product environmental perceptions 无意义的绿色主张和实质性的绿色主张如何共同决定产品的环境认知
IF 5.3 3区 管理学
International Journal of Advertising Pub Date : 2024-07-13 DOI: 10.1080/02650487.2024.2377503
M. Polonsky, Jeffrey Rotman, Virginia Weber, Prashant Kumar
{"title":"How meaningless and substantive green claims jointly determine product environmental perceptions","authors":"M. Polonsky, Jeffrey Rotman, Virginia Weber, Prashant Kumar","doi":"10.1080/02650487.2024.2377503","DOIUrl":"https://doi.org/10.1080/02650487.2024.2377503","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.3,"publicationDate":"2024-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141650893","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Understanding podcast advertising: the need for more research 了解播客广告：需要更多研究
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-07-03 DOI: 10.1080/02650487.2024.2375179
Charles R. Taylor
{"title":"Understanding podcast advertising: the need for more research","authors":"Charles R. Taylor","doi":"10.1080/02650487.2024.2375179","DOIUrl":"https://doi.org/10.1080/02650487.2024.2375179","url":null,"abstract":"Published in International Journal of Advertising: The Review of Marketing Communications (Ahead of Print, 2024)","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141610007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Differences in advertising’s effectiveness across age groups 不同年龄段的广告效果差异
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-07-01 DOI: 10.1080/02650487.2024.2370678
Philip Mecredy, Lara Stocchi, Pamela Feetham
{"title":"Differences in advertising’s effectiveness across age groups","authors":"Philip Mecredy, Lara Stocchi, Pamela Feetham","doi":"10.1080/02650487.2024.2370678","DOIUrl":"https://doi.org/10.1080/02650487.2024.2370678","url":null,"abstract":"Our research explores differences in cognitive evaluative measures of consumer buying behaviour and advertising’s effectiveness across age groups. We seek to ascertain if older segments show dissim...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141585145","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Cute but concerning: investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness 可爱但令人担忧：调查在妈妈风向标内容中塑造儿童形象对参与度、广告价值和广告效果的影响
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-06-26 DOI: 10.1080/02650487.2024.2371183
Elisabeth Van den Abeele, Emma Beuckels, Liselot Hudders, Ini Vanwesenbeeck
{"title":"Cute but concerning: investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness","authors":"Elisabeth Van den Abeele, Emma Beuckels, Liselot Hudders, Ini Vanwesenbeeck","doi":"10.1080/02650487.2024.2371183","DOIUrl":"https://doi.org/10.1080/02650487.2024.2371183","url":null,"abstract":"Many momfluencers heavily feature their children on their social media profiles, often in an attempt to increase promotional success. Contrary to our assumptions and those from prior research, the ...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141511002","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Livestreaming commerce for luxury brands: how to enhance luxury perceptions through strategizing streamers? 针对奢侈品牌的直播商务：如何通过战略流媒体提升奢侈品认知？
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-06-20 DOI: 10.1080/02650487.2024.2365037
Wuxia Bao, Emma Beuckels, Liselot Hudders, Shubin Yu
{"title":"Livestreaming commerce for luxury brands: how to enhance luxury perceptions through strategizing streamers?","authors":"Wuxia Bao, Emma Beuckels, Liselot Hudders, Shubin Yu","doi":"10.1080/02650487.2024.2365037","DOIUrl":"https://doi.org/10.1080/02650487.2024.2365037","url":null,"abstract":"Luxury brands have begun embracing livestreaming commerce since the COVID-19 pandemic. However, the current knowledge regarding the impact of livestreaming commerce on luxury perceptions remains li...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141510999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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