发布求助
文献互助 智能选刊 最新文献

International Journal of Advertising最新文献

筛选
英文 中文
Effect of disclosing AI-generated content on prosocial advertising evaluation 披露人工智能生成的内容对亲社会广告评估的影响
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-09-11 DOI: 10.1080/02650487.2024.2401319
Tae Hyun Baek, Jungkeun Kim, Jeong Hyun Kim
{"title":"Effect of disclosing AI-generated content on prosocial advertising evaluation","authors":"Tae Hyun Baek, Jungkeun Kim, Jeong Hyun Kim","doi":"10.1080/02650487.2024.2401319","DOIUrl":"https://doi.org/10.1080/02650487.2024.2401319","url":null,"abstract":"With advancements in generative artificial intelligence (AI) technology, there is a growing concern about its ethical implications, transparency, and consumer reactions to AI-generated content. Bui...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142247284","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Unveiling the drivers and outcomes of IMC capability: insights from consumer market companies in Pakistan 揭示 IMC 能力的驱动因素和成果：巴基斯坦消费市场公司的见解
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-09-04 DOI: 10.1080/02650487.2024.2398302
Ayaz Ahmad, Salniza Md. Salleh, Selvan a/l Permual, Lucia Porcu, Wisal Ahmad
{"title":"Unveiling the drivers and outcomes of IMC capability: insights from consumer market companies in Pakistan","authors":"Ayaz Ahmad, Salniza Md. Salleh, Selvan a/l Permual, Lucia Porcu, Wisal Ahmad","doi":"10.1080/02650487.2024.2398302","DOIUrl":"https://doi.org/10.1080/02650487.2024.2398302","url":null,"abstract":"Integrated Marketing Communication (IMC) has recently gained momentum and several scholars have suggested that its implementation is crucial to face the ongoing changes (especially, the fragmentati...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142247283","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Comments on “How digital innovation has changed marketing: the good, the bad, the ugly” 关于 "数字创新如何改变营销：好、坏、丑 "的评论
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-08-27 DOI: 10.1080/02650487.2024.2392952
Barry J. Babin, Jean-Luc Herrmann, David J. Ortinau
{"title":"Comments on “How digital innovation has changed marketing: the good, the bad, the ugly”","authors":"Barry J. Babin, Jean-Luc Herrmann, David J. Ortinau","doi":"10.1080/02650487.2024.2392952","DOIUrl":"https://doi.org/10.1080/02650487.2024.2392952","url":null,"abstract":"Published in International Journal of Advertising: The Review of Marketing Communications (Ahead of Print, 2024)","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142225293","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The more you know…? How disclosures, persuasion knowledge training, and political fit impact Cognitive processing of targeted political ads 你知道的越多......？信息披露、说服知识培训和政治契合度如何影响对定向政治广告的认知处理
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-08-17 DOI: 10.1080/02650487.2024.2390760
Selina Noetzel, Alice Binder, Jörg Matthes
{"title":"The more you know…? How disclosures, persuasion knowledge training, and political fit impact Cognitive processing of targeted political ads","authors":"Selina Noetzel, Alice Binder, Jörg Matthes","doi":"10.1080/02650487.2024.2390760","DOIUrl":"https://doi.org/10.1080/02650487.2024.2390760","url":null,"abstract":"Scholars and policymakers call for disclosures and educational training to enhance citizens’ critical coping with targeted political advertising. Empirically, however, the effectiveness of such mea...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142225294","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers 虚拟影响者的新颖性与信任度：探索类人虚拟影响者和动漫虚拟影响者的有效性
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-08-07 DOI: 10.1080/02650487.2024.2386916
Eunjin (Anna) Kim, Heather Shoenberger, Donggyu Kim, Esther Thorson, E. Zihang
{"title":"Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers","authors":"Eunjin (Anna) Kim, Heather Shoenberger, Donggyu Kim, Esther Thorson, E. Zihang","doi":"10.1080/02650487.2024.2386916","DOIUrl":"https://doi.org/10.1080/02650487.2024.2386916","url":null,"abstract":"This research explores influencer trustworthiness and stimulus novelty as important paths for the effectiveness of virtual influencers. We compare human-like virtual influencers (HVIs) and anime-li...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141943675","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring the effectiveness of digital manipulation disclosures for Instagram posts on source credibility and authenticity of social media influencers 探索 Instagram 帖子数字操纵披露对社交媒体影响者来源可信度和真实性的影响
IF 5.3 3区 管理学
International Journal of Advertising Pub Date : 2024-07-22 DOI: 10.1080/02650487.2024.2381973
Meda Mucundorfeanu, Delia-Crisina Balaban, Marius Mauer
{"title":"Exploring the effectiveness of digital manipulation disclosures for Instagram posts on source credibility and authenticity of social media influencers","authors":"Meda Mucundorfeanu, Delia-Crisina Balaban, Marius Mauer","doi":"10.1080/02650487.2024.2381973","DOIUrl":"https://doi.org/10.1080/02650487.2024.2381973","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.3,"publicationDate":"2024-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141815703","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Gerotranscendence: an explanatory variable for the boomer generation’s perception of senior models in advertising 老年超越：潮一代对广告中老年模特看法的解释变量
IF 5.3 3区 管理学
International Journal of Advertising Pub Date : 2024-07-15 DOI: 10.1080/02650487.2024.2374634
Bénédicte Bourcier-Béquaert, Corinne Chevalier, G. Moal, Pierre Valette-Florence
{"title":"Gerotranscendence: an explanatory variable for the boomer generation’s perception of senior models in advertising","authors":"Bénédicte Bourcier-Béquaert, Corinne Chevalier, G. Moal, Pierre Valette-Florence","doi":"10.1080/02650487.2024.2374634","DOIUrl":"https://doi.org/10.1080/02650487.2024.2374634","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.3,"publicationDate":"2024-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141648883","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How meaningless and substantive green claims jointly determine product environmental perceptions 无意义的绿色主张和实质性的绿色主张如何共同决定产品的环境认知
IF 5.3 3区 管理学
International Journal of Advertising Pub Date : 2024-07-13 DOI: 10.1080/02650487.2024.2377503
M. Polonsky, Jeffrey Rotman, Virginia Weber, Prashant Kumar
{"title":"How meaningless and substantive green claims jointly determine product environmental perceptions","authors":"M. Polonsky, Jeffrey Rotman, Virginia Weber, Prashant Kumar","doi":"10.1080/02650487.2024.2377503","DOIUrl":"https://doi.org/10.1080/02650487.2024.2377503","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.3,"publicationDate":"2024-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141650893","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Understanding podcast advertising: the need for more research 了解播客广告：需要更多研究
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-07-03 DOI: 10.1080/02650487.2024.2375179
Charles R. Taylor
{"title":"Understanding podcast advertising: the need for more research","authors":"Charles R. Taylor","doi":"10.1080/02650487.2024.2375179","DOIUrl":"https://doi.org/10.1080/02650487.2024.2375179","url":null,"abstract":"Published in International Journal of Advertising: The Review of Marketing Communications (Ahead of Print, 2024)","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141610007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Differences in advertising’s effectiveness across age groups 不同年龄段的广告效果差异
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-07-01 DOI: 10.1080/02650487.2024.2370678
Philip Mecredy, Lara Stocchi, Pamela Feetham
{"title":"Differences in advertising’s effectiveness across age groups","authors":"Philip Mecredy, Lara Stocchi, Pamela Feetham","doi":"10.1080/02650487.2024.2370678","DOIUrl":"https://doi.org/10.1080/02650487.2024.2370678","url":null,"abstract":"Our research explores differences in cognitive evaluative measures of consumer buying behaviour and advertising’s effectiveness across age groups. We seek to ascertain if older segments show dissim...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141585145","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
下一页 尾页
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：481959085
Book学术官方微信