Eunjin (Anna) Kim, Heather Shoenberger, Donggyu Kim, Esther Thorson, E. Zihang
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Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers
This research explores influencer trustworthiness and stimulus novelty as important paths for the effectiveness of virtual influencers. We compare human-like virtual influencers (HVIs) and anime-li...
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