{"title":"“False advertising, fact-checked” examining how social identification affects fact-checking of false advertisements","authors":"Y. Greg Song, Natalie Brown-Devlin, Won-Ki Moon","doi":"10.1080/02650487.2024.2366089","DOIUrl":"https://doi.org/10.1080/02650487.2024.2366089","url":null,"abstract":"This study examines the effectiveness of fact-checking technology in combating false advertising on social media. Focusing on two understudied consumer groups: vegans and vegetarians (Study 1) and ...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"8 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141511001","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The vampire effect of smartphone swiping: how atypical motor actions increase ad attention but impair brand recall","authors":"Stefan Rohrbach, Daniel Bruns, Tobias Langner","doi":"10.1080/02650487.2024.2354081","DOIUrl":"https://doi.org/10.1080/02650487.2024.2354081","url":null,"abstract":"Consumers’ swiping behavior largely determines their exposure to social media advertisements. According to embodied cognition and enactment theory, advertisers might leverage atypical swiping to in...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"21 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141256284","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Are gambling company sports sponsorships a losing game? Investigating consumer responses on gambling, brand and team outcomes","authors":"Steffi De Jans, Liselot Hudders, Bram Constandt","doi":"10.1080/02650487.2024.2350852","DOIUrl":"https://doi.org/10.1080/02650487.2024.2350852","url":null,"abstract":"The current study investigates the causal relationships between exposure to gambling sports sponsorship and consumers’ gambling-linked, team, and brand outcomes, as well as the underlying explanato...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"54 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141062754","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Social media influencers helping the world? uncovering their advantages and tipping factors in cause-related marketing","authors":"Chen Lou, Xuan Zhou, Qinyue Xu","doi":"10.1080/02650487.2024.2348943","DOIUrl":"https://doi.org/10.1080/02650487.2024.2348943","url":null,"abstract":"While social media influencers have manifested their convertible marketing value in sponsorship deals, brands and non-profits have also been experimenting with them to promote social causes. Whethe...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"64 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140930032","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sidharth Muralidharan, Carrie La Ferle, Osnat Roth-Cohen
{"title":"Diversity, equity, and inclusion (DEI) among generational cohorts: investigating attitude towards disabled models and advertising effectiveness","authors":"Sidharth Muralidharan, Carrie La Ferle, Osnat Roth-Cohen","doi":"10.1080/02650487.2024.2344947","DOIUrl":"https://doi.org/10.1080/02650487.2024.2344947","url":null,"abstract":"The worldview of each generation (e.g. Baby Boomers, Gen-X, Gen-Y, and Gen-Z) has unique elements, and advertising effectiveness is contingent upon considering these differences. One area where the...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"59 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140929973","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Navigating the digital media evolution in advertising","authors":"Yung Kyun Choi, Ji Hee Song","doi":"10.1080/02650487.2024.2343204","DOIUrl":"https://doi.org/10.1080/02650487.2024.2343204","url":null,"abstract":"Published in International Journal of Advertising: The Review of Marketing Communications (Ahead of Print, 2024)","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"99 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140635350","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Do celebrities in advertisements matter? Familiar endorsers as an accelerator of gestural cues of persuasion","authors":"Makoto Ono, Akinori Ono","doi":"10.1080/02650487.2024.2332107","DOIUrl":"https://doi.org/10.1080/02650487.2024.2332107","url":null,"abstract":"Regulatory focus theory has been used as a framework to elucidate the effects of advertising messages as well as those of some non-verbal advertising elements including endorsers’ gestures. However...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"2018 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140590952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A little context, please! Understanding consumer responses to online advertising","authors":"Martin Eisend, Liselot Hudders, Sara Rosengren","doi":"10.1080/02650487.2024.2327786","DOIUrl":"https://doi.org/10.1080/02650487.2024.2327786","url":null,"abstract":"Published in International Journal of Advertising: The Review of Marketing Communications (Vol. 43, No. 4, 2024)","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"9 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140322519","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Gunwoo Yoon, Cong Li, Jiangmeng Liu, Michael North, Yi (Grace) Ji, Cheng Hong
{"title":"Facebook likes and corporate revenue: testing the consistency between attitude and behavior","authors":"Gunwoo Yoon, Cong Li, Jiangmeng Liu, Michael North, Yi (Grace) Ji, Cheng Hong","doi":"10.1080/02650487.2024.2322855","DOIUrl":"https://doi.org/10.1080/02650487.2024.2322855","url":null,"abstract":"Whether a person’s attitude is predictive or consistent with their behavior is a topic that has generated much research in the literature. The current study attempts to address this research questi...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"16 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140149542","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Artificial intelligence, virtual and augmented reality, social media, online reviews, and influencers: a review of how service businesses use promotional devices and future research directions","authors":"Shu-Chuan Chu, Mark Yi-Cheon Yim, Juan Mundel","doi":"10.1080/02650487.2024.2325835","DOIUrl":"https://doi.org/10.1080/02650487.2024.2325835","url":null,"abstract":"Today’s rapidly changing digital environments require service businesses to have a greater understanding of digital media as new forms of digital communication shift how companies interact with cu...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"108 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140149540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}