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International Journal of Advertising最新文献

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Cute but concerning: investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness 可爱但令人担忧：调查在妈妈风向标内容中塑造儿童形象对参与度、广告价值和广告效果的影响
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-06-26 DOI: 10.1080/02650487.2024.2371183
Elisabeth Van den Abeele, Emma Beuckels, Liselot Hudders, Ini Vanwesenbeeck
{"title":"Cute but concerning: investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness","authors":"Elisabeth Van den Abeele, Emma Beuckels, Liselot Hudders, Ini Vanwesenbeeck","doi":"10.1080/02650487.2024.2371183","DOIUrl":"https://doi.org/10.1080/02650487.2024.2371183","url":null,"abstract":"Many momfluencers heavily feature their children on their social media profiles, often in an attempt to increase promotional success. Contrary to our assumptions and those from prior research, the ...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141511002","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Livestreaming commerce for luxury brands: how to enhance luxury perceptions through strategizing streamers? 针对奢侈品牌的直播商务：如何通过战略流媒体提升奢侈品认知？
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-06-20 DOI: 10.1080/02650487.2024.2365037
Wuxia Bao, Emma Beuckels, Liselot Hudders, Shubin Yu
{"title":"Livestreaming commerce for luxury brands: how to enhance luxury perceptions through strategizing streamers?","authors":"Wuxia Bao, Emma Beuckels, Liselot Hudders, Shubin Yu","doi":"10.1080/02650487.2024.2365037","DOIUrl":"https://doi.org/10.1080/02650487.2024.2365037","url":null,"abstract":"Luxury brands have begun embracing livestreaming commerce since the COVID-19 pandemic. However, the current knowledge regarding the impact of livestreaming commerce on luxury perceptions remains li...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141510999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring user reactions to luxury brand videos on YouTube: a comparative study of influencers and brand-official channels 探索用户对 YouTube 上奢侈品牌视频的反应：对影响者和品牌官方渠道的比较研究
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-06-19 DOI: 10.1080/02650487.2024.2367316
Andrea Fronzetti Colladon, Michela Matarazzo, Luca Petruzzellis, Marco Visentin
{"title":"Exploring user reactions to luxury brand videos on YouTube: a comparative study of influencers and brand-official channels","authors":"Andrea Fronzetti Colladon, Michela Matarazzo, Luca Petruzzellis, Marco Visentin","doi":"10.1080/02650487.2024.2367316","DOIUrl":"https://doi.org/10.1080/02650487.2024.2367316","url":null,"abstract":"This study offers empirical evidence about individual reactions to brand-related videos posted on YouTube in the luxury context. We use methods of text mining and natural language processing to ana...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141511000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
“False advertising, fact-checked” examining how social identification affects fact-checking of false advertisements "虚假广告，事实核查 "研究社会认同如何影响对虚假广告的事实核查
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-06-17 DOI: 10.1080/02650487.2024.2366089
Y. Greg Song, Natalie Brown-Devlin, Won-Ki Moon
{"title":"“False advertising, fact-checked” examining how social identification affects fact-checking of false advertisements","authors":"Y. Greg Song, Natalie Brown-Devlin, Won-Ki Moon","doi":"10.1080/02650487.2024.2366089","DOIUrl":"https://doi.org/10.1080/02650487.2024.2366089","url":null,"abstract":"This study examines the effectiveness of fact-checking technology in combating false advertising on social media. Focusing on two understudied consumer groups: vegans and vegetarians (Study 1) and ...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141511001","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A computational approach to cryptocurrency marketing on social media 社交媒体上的加密货币营销计算方法
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-06-13 DOI: 10.1080/02650487.2024.2362472
Tae Hyun Baek, Kwan Yi
{"title":"A computational approach to cryptocurrency marketing on social media","authors":"Tae Hyun Baek, Kwan Yi","doi":"10.1080/02650487.2024.2362472","DOIUrl":"https://doi.org/10.1080/02650487.2024.2362472","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141345437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Empowerment strategies and their effects in digital contexts: corroboration, replication, and extension 数字环境下的赋权策略及其效果：确证、复制和推广
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-06-07 DOI: 10.1080/02650487.2024.2362015
Hajer Bachouche, Linda Hamdi-Kidar, Ouidade Sabri
{"title":"Empowerment strategies and their effects in digital contexts: corroboration, replication, and extension","authors":"Hajer Bachouche, Linda Hamdi-Kidar, Ouidade Sabri","doi":"10.1080/02650487.2024.2362015","DOIUrl":"https://doi.org/10.1080/02650487.2024.2362015","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141375565","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The prevalence and portrayal of Asian Americans in advertising: a comparative content analysis over three decades 美国亚裔在广告中的流行和形象：三十年来的内容比较分析
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-06-05 DOI: 10.1080/02650487.2024.2357457
Nancy H. Brinson, Katharine Hubbard, Dana Berry
{"title":"The prevalence and portrayal of Asian Americans in advertising: a comparative content analysis over three decades","authors":"Nancy H. Brinson, Katharine Hubbard, Dana Berry","doi":"10.1080/02650487.2024.2357457","DOIUrl":"https://doi.org/10.1080/02650487.2024.2357457","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141384099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The vampire effect of smartphone swiping: how atypical motor actions increase ad attention but impair brand recall 智能手机刷屏的吸血鬼效应：非典型动作如何提高广告关注度，却削弱品牌记忆度
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-06-02 DOI: 10.1080/02650487.2024.2354081
Stefan Rohrbach, Daniel Bruns, Tobias Langner
{"title":"The vampire effect of smartphone swiping: how atypical motor actions increase ad attention but impair brand recall","authors":"Stefan Rohrbach, Daniel Bruns, Tobias Langner","doi":"10.1080/02650487.2024.2354081","DOIUrl":"https://doi.org/10.1080/02650487.2024.2354081","url":null,"abstract":"Consumers’ swiping behavior largely determines their exposure to social media advertisements. According to embodied cognition and enactment theory, advertisers might leverage atypical swiping to in...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141256284","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The value of future focus and experiential ad appeals in strengthening the effect of brand-pandemic fit on eWOM 关注未来和体验式广告诉求在加强品牌-流行契合度对网络口碑影响方面的价值
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-05-23 DOI: 10.1080/02650487.2024.2355770
Ayşegül Özsomer, Zeynep Müge Güzel, Casey E. Newmeyer, Ellen Schmidt-Devlin
{"title":"The value of future focus and experiential ad appeals in strengthening the effect of brand-pandemic fit on eWOM","authors":"Ayşegül Özsomer, Zeynep Müge Güzel, Casey E. Newmeyer, Ellen Schmidt-Devlin","doi":"10.1080/02650487.2024.2355770","DOIUrl":"https://doi.org/10.1080/02650487.2024.2355770","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141107404","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Solidarity brand activism influences Black-Asian American linked fate: toward a minority-minority advertising paradigm shift 团结一致的品牌行动主义影响着美国黑人-亚裔的联系命运：实现少数族裔广告范式的转变
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-05-21 DOI: 10.1080/02650487.2024.2352326
Minjie Li
{"title":"Solidarity brand activism influences Black-Asian American linked fate: toward a minority-minority advertising paradigm shift","authors":"Minjie Li","doi":"10.1080/02650487.2024.2352326","DOIUrl":"https://doi.org/10.1080/02650487.2024.2352326","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141117302","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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