Sidharth Muralidharan, Carrie La Ferle, Osnat Roth-Cohen
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引用次数: 0
摘要
每一代人（如婴儿潮一代、X 代、Y 代和 Z 代）的世界观都有其独特之处，广告效果取决于是否考虑到了这些差异。其中一个领域是...
Diversity, equity, and inclusion (DEI) among generational cohorts: investigating attitude towards disabled models and advertising effectiveness
The worldview of each generation (e.g. Baby Boomers, Gen-X, Gen-Y, and Gen-Z) has unique elements, and advertising effectiveness is contingent upon considering these differences. One area where the...
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