Social media influencers helping the world? uncovering their advantages and tipping factors in cause-related marketing

IF 5.3 3区 管理学 Q1 BUSINESS
Chen Lou, Xuan Zhou, Qinyue Xu
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引用次数: 0

Abstract

While social media influencers have manifested their convertible marketing value in sponsorship deals, brands and non-profits have also been experimenting with them to promote social causes. Whethe...
社交媒体影响者帮助世界:揭示他们在公益营销中的优势和临界因素
当社交媒体影响者在赞助交易中体现出其可转换的营销价值时,品牌和非营利组织也在尝试利用他们来促进社会事业。无论...
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CiteScore
13.90
自引率
19.40%
发文量
66
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