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International Journal of Advertising最新文献

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How does personality affect perception of advertising messages? The Big Five model and advertising responses: a meta-analysis 人格如何影响对广告信息的感知？五大人格模型与广告反应：荟萃分析
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-03-06 DOI: 10.1080/02650487.2024.2321806
Alicja Grochowska, Agnieszka Młyniec, Konrad Hryniewicz, Elżbieta Józefowicz, Karolina Ponikowska-Szmajda, Agnieszka Kaczmarek (Ozimek), Katarzyna Wisiecka, Paulina Ślęzak, Krzysztof Krejtz
{"title":"How does personality affect perception of advertising messages? The Big Five model and advertising responses: a meta-analysis","authors":"Alicja Grochowska, Agnieszka Młyniec, Konrad Hryniewicz, Elżbieta Józefowicz, Karolina Ponikowska-Szmajda, Agnieszka Kaczmarek (Ozimek), Katarzyna Wisiecka, Paulina Ślęzak, Krzysztof Krejtz","doi":"10.1080/02650487.2024.2321806","DOIUrl":"https://doi.org/10.1080/02650487.2024.2321806","url":null,"abstract":"An attempt to identify relationships between the Big Five personality traits and responses to advertising was made by meta-analyzing results of 15 studies (308 correlations). Variables of brand fam...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"20 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140070318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Sportswashing: exploiting sports to clean the dirty laundry 体育清洗：利用体育清洗脏衣服
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-02-24 DOI: 10.1080/02650487.2024.2310937
Lars Bergkvist, Heidi Skeiseid
{"title":"Sportswashing: exploiting sports to clean the dirty laundry","authors":"Lars Bergkvist, Heidi Skeiseid","doi":"10.1080/02650487.2024.2310937","DOIUrl":"https://doi.org/10.1080/02650487.2024.2310937","url":null,"abstract":"Sportswashing became a current media topic in the run-up to and during the Qatar 2022 Men’s FIFA World Cup. However, there is no consensus on what the term means, and there is limited research on t...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"36 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139977324","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Digital transformation, online advertising, and consumer behaviour 数字化转型、网络广告和消费者行为
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-02-22 DOI: 10.1080/02650487.2024.2317632
Sahil Gupta, Justin Paul, Jennifer L. Stoner, Arun Aggarwal
{"title":"Digital transformation, online advertising, and consumer behaviour","authors":"Sahil Gupta, Justin Paul, Jennifer L. Stoner, Arun Aggarwal","doi":"10.1080/02650487.2024.2317632","DOIUrl":"https://doi.org/10.1080/02650487.2024.2317632","url":null,"abstract":"With the onset of the twenty first century, developing economies have kept pace with global standards in terms of information and technology. Indian consumers have already become immersed in this p...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"36 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139977321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Ad skipping, the ‘ad free internet’ and privacy: a call for research 跳过广告、"无广告互联网 "与隐私：研究呼吁
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-02-18 DOI: 10.1080/02650487.2024.2309747
Charles R. Taylor
{"title":"Ad skipping, the ‘ad free internet’ and privacy: a call for research","authors":"Charles R. Taylor","doi":"10.1080/02650487.2024.2309747","DOIUrl":"https://doi.org/10.1080/02650487.2024.2309747","url":null,"abstract":"Published in International Journal of Advertising: The Review of Marketing Communications (Vol. 43, No. 3, 2024)","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"1 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-02-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139909527","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Decoding demarketing advertising effects through the IMC lens: the role of earned and paid media 通过 IMC 视角解码去市场化广告效果：赚取媒体和付费媒体的作用
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-02-12 DOI: 10.1080/02650487.2024.2312751
Hye Jin Yoon, Yoon-Joo Lee, Shuoya Sun
{"title":"Decoding demarketing advertising effects through the IMC lens: the role of earned and paid media","authors":"Hye Jin Yoon, Yoon-Joo Lee, Shuoya Sun","doi":"10.1080/02650487.2024.2312751","DOIUrl":"https://doi.org/10.1080/02650487.2024.2312751","url":null,"abstract":"Green demarketing has received attention as a viable strategy in response to consumers’ demand for sustainable marketing. Only a few studies focused on testing demarketing at the product level. Thi...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"15 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139751646","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The interaction effect of fashion retailer categories on sustainable labels: the role of perceived benefits, ambiguity, trust, and purchase intention 时装零售商类别对可持续标签的交互效应：感知利益、模糊性、信任和购买意向的作用
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-02-02 DOI: 10.1080/02650487.2024.2306763
Minjung Cho, Eunju Ko, Benjamin E. Borenstein
{"title":"The interaction effect of fashion retailer categories on sustainable labels: the role of perceived benefits, ambiguity, trust, and purchase intention","authors":"Minjung Cho, Eunju Ko, Benjamin E. Borenstein","doi":"10.1080/02650487.2024.2306763","DOIUrl":"https://doi.org/10.1080/02650487.2024.2306763","url":null,"abstract":"While fashion brands, manufacturers, and third-party agencies have long used eco-labels to inform consumers about their sustainability efforts, this method is now becoming popular among retailers, ...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"47 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139678467","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Diversity in the digital age: how consumers respond to diverse virtual influencers 数字时代的多样性：消费者如何应对多样化的虚拟影响者
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-01-30 DOI: 10.1080/02650487.2023.2300927
Carla Ferraro, Sean Sands, Nives Zubcevic-Basic, Colin Campbell
{"title":"Diversity in the digital age: how consumers respond to diverse virtual influencers","authors":"Carla Ferraro, Sean Sands, Nives Zubcevic-Basic, Colin Campbell","doi":"10.1080/02650487.2023.2300927","DOIUrl":"https://doi.org/10.1080/02650487.2023.2300927","url":null,"abstract":"In recent years the popularity of social media influencers has grown exponentially, in part because influencers tend to not be seen as advertising and they enable brands to reach engaged audiences....","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"24 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139656573","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Rethinking the elderly consumers’ motivational shifts: the roles of time perception and goal orientation 反思老年消费者的动机转变：时间观念和目标导向的作用
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-01-29 DOI: 10.1080/02650487.2024.2301891
Jihern Kim, Dongwon Min, Eunkyung Lee
{"title":"Rethinking the elderly consumers’ motivational shifts: the roles of time perception and goal orientation","authors":"Jihern Kim, Dongwon Min, Eunkyung Lee","doi":"10.1080/02650487.2024.2301891","DOIUrl":"https://doi.org/10.1080/02650487.2024.2301891","url":null,"abstract":"The market for elderly consumers is expanding fast as the elderly population is increasing rapidly. Subsequently, the understanding of how elderly consumers perceive and make judgments of new infor...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"28 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139751644","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The role of perceived freewill in crises of human-AI interaction: the mediating role of ethical responsibility of AI 感知到的自由意志在人与人工智能互动危机中的作用：人工智能伦理责任的中介作用
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-01-02 DOI: 10.1080/02650487.2023.2299563
Jungyong Ahn, Jungwon Kim, Yongjun Sung
{"title":"The role of perceived freewill in crises of human-AI interaction: the mediating role of ethical responsibility of AI","authors":"Jungyong Ahn, Jungwon Kim, Yongjun Sung","doi":"10.1080/02650487.2023.2299563","DOIUrl":"https://doi.org/10.1080/02650487.2023.2299563","url":null,"abstract":"This study aims to uncover the underlying psychological mechanism through which individuals attribute ethical responsibility to conversational artificial intelligence (AI). Furthermore, this study ...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"121 3 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2024-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139079838","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
She’s my favorite YouTuber, so I watch ads on her channel: The interplay of parasocial interaction and YouTube ad knowledge on voluntary ad-watching 她是我最喜欢的 YouTuber，所以我看她频道上的广告：寄生社交互动和 YouTube 广告知识对自愿观看广告的相互作用
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2023-12-27 DOI: 10.1080/02650487.2023.2295726
Yoon Hi Sung, Chan Yun Yoo, Jiyoon (Karen) Han
{"title":"She’s my favorite YouTuber, so I watch ads on her channel: The interplay of parasocial interaction and YouTube ad knowledge on voluntary ad-watching","authors":"Yoon Hi Sung, Chan Yun Yoo, Jiyoon (Karen) Han","doi":"10.1080/02650487.2023.2295726","DOIUrl":"https://doi.org/10.1080/02650487.2023.2295726","url":null,"abstract":"This research examined a unique ad-consuming behavior on YouTube, voluntary ad-watching, triggered by the levels of parasocial interaction (PSI) that users establish with YouTubers. Study 1 reveale...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"14 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2023-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139067796","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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