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International Journal of Advertising最新文献

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Are gambling company sports sponsorships a losing game? Investigating consumer responses on gambling, brand and team outcomes 博彩公司的体育赞助是一场输不起的游戏吗？调查消费者对博彩、品牌和球队结果的反应
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-05-17 DOI: 10.1080/02650487.2024.2350852
Steffi De Jans, Liselot Hudders, Bram Constandt
{"title":"Are gambling company sports sponsorships a losing game? Investigating consumer responses on gambling, brand and team outcomes","authors":"Steffi De Jans, Liselot Hudders, Bram Constandt","doi":"10.1080/02650487.2024.2350852","DOIUrl":"https://doi.org/10.1080/02650487.2024.2350852","url":null,"abstract":"The current study investigates the causal relationships between exposure to gambling sports sponsorship and consumers’ gambling-linked, team, and brand outcomes, as well as the underlying explanato...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141062754","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Social media influencers helping the world? uncovering their advantages and tipping factors in cause-related marketing 社交媒体影响者帮助世界：揭示他们在公益营销中的优势和临界因素
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-05-07 DOI: 10.1080/02650487.2024.2348943
Chen Lou, Xuan Zhou, Qinyue Xu
{"title":"Social media influencers helping the world? uncovering their advantages and tipping factors in cause-related marketing","authors":"Chen Lou, Xuan Zhou, Qinyue Xu","doi":"10.1080/02650487.2024.2348943","DOIUrl":"https://doi.org/10.1080/02650487.2024.2348943","url":null,"abstract":"While social media influencers have manifested their convertible marketing value in sponsorship deals, brands and non-profits have also been experimenting with them to promote social causes. Whethe...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140930032","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Diversity, equity, and inclusion (DEI) among generational cohorts: investigating attitude towards disabled models and advertising effectiveness 代际群体中的多样性、公平性和包容性（DEI）：调查对残疾模特的态度和广告效果
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-04-29 DOI: 10.1080/02650487.2024.2344947
Sidharth Muralidharan, Carrie La Ferle, Osnat Roth-Cohen
{"title":"Diversity, equity, and inclusion (DEI) among generational cohorts: investigating attitude towards disabled models and advertising effectiveness","authors":"Sidharth Muralidharan, Carrie La Ferle, Osnat Roth-Cohen","doi":"10.1080/02650487.2024.2344947","DOIUrl":"https://doi.org/10.1080/02650487.2024.2344947","url":null,"abstract":"The worldview of each generation (e.g. Baby Boomers, Gen-X, Gen-Y, and Gen-Z) has unique elements, and advertising effectiveness is contingent upon considering these differences. One area where the...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140929973","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Navigating the digital media evolution in advertising 引领数字媒体在广告业的发展
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-04-21 DOI: 10.1080/02650487.2024.2343204
Yung Kyun Choi, Ji Hee Song
{"title":"Navigating the digital media evolution in advertising","authors":"Yung Kyun Choi, Ji Hee Song","doi":"10.1080/02650487.2024.2343204","DOIUrl":"https://doi.org/10.1080/02650487.2024.2343204","url":null,"abstract":"Published in International Journal of Advertising: The Review of Marketing Communications (Ahead of Print, 2024)","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140635350","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Do celebrities in advertisements matter? Familiar endorsers as an accelerator of gestural cues of persuasion 广告中的名人重要吗？熟悉的代言人是说服手势线索的加速器
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-04-02 DOI: 10.1080/02650487.2024.2332107
Makoto Ono, Akinori Ono
{"title":"Do celebrities in advertisements matter? Familiar endorsers as an accelerator of gestural cues of persuasion","authors":"Makoto Ono, Akinori Ono","doi":"10.1080/02650487.2024.2332107","DOIUrl":"https://doi.org/10.1080/02650487.2024.2332107","url":null,"abstract":"Regulatory focus theory has been used as a framework to elucidate the effects of advertising messages as well as those of some non-verbal advertising elements including endorsers’ gestures. However...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140590952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A little context, please! Understanding consumer responses to online advertising 请介绍一下背景！了解消费者对网络广告的反应
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-03-25 DOI: 10.1080/02650487.2024.2327786
Martin Eisend, Liselot Hudders, Sara Rosengren
{"title":"A little context, please! Understanding consumer responses to online advertising","authors":"Martin Eisend, Liselot Hudders, Sara Rosengren","doi":"10.1080/02650487.2024.2327786","DOIUrl":"https://doi.org/10.1080/02650487.2024.2327786","url":null,"abstract":"Published in International Journal of Advertising: The Review of Marketing Communications (Vol. 43, No. 4, 2024)","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140322519","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Facebook likes and corporate revenue: testing the consistency between attitude and behavior Facebook 点赞与企业收入：测试态度与行为之间的一致性
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-03-12 DOI: 10.1080/02650487.2024.2322855
Gunwoo Yoon, Cong Li, Jiangmeng Liu, Michael North, Yi (Grace) Ji, Cheng Hong
{"title":"Facebook likes and corporate revenue: testing the consistency between attitude and behavior","authors":"Gunwoo Yoon, Cong Li, Jiangmeng Liu, Michael North, Yi (Grace) Ji, Cheng Hong","doi":"10.1080/02650487.2024.2322855","DOIUrl":"https://doi.org/10.1080/02650487.2024.2322855","url":null,"abstract":"Whether a person’s attitude is predictive or consistent with their behavior is a topic that has generated much research in the literature. The current study attempts to address this research questi...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140149542","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Artificial intelligence, virtual and augmented reality, social media, online reviews, and influencers: a review of how service businesses use promotional devices and future research directions 人工智能、虚拟现实和增强现实、社交媒体、在线评论和影响者：服务企业如何使用促销设备及未来研究方向综述
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-03-11 DOI: 10.1080/02650487.2024.2325835
Shu-Chuan Chu, Mark Yi-Cheon Yim, Juan Mundel
{"title":"Artificial intelligence, virtual and augmented reality, social media, online reviews, and influencers: a review of how service businesses use promotional devices and future research directions","authors":"Shu-Chuan Chu, Mark Yi-Cheon Yim, Juan Mundel","doi":"10.1080/02650487.2024.2325835","DOIUrl":"https://doi.org/10.1080/02650487.2024.2325835","url":null,"abstract":"Today’s rapidly changing digital environments require service ­businesses to have a greater understanding of digital media as new forms of digital communication shift how companies interact with cu...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140149540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How does personality affect perception of advertising messages? The Big Five model and advertising responses: a meta-analysis 人格如何影响对广告信息的感知？五大人格模型与广告反应：荟萃分析
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-03-06 DOI: 10.1080/02650487.2024.2321806
Alicja Grochowska, Agnieszka Młyniec, Konrad Hryniewicz, Elżbieta Józefowicz, Karolina Ponikowska-Szmajda, Agnieszka Kaczmarek (Ozimek), Katarzyna Wisiecka, Paulina Ślęzak, Krzysztof Krejtz
{"title":"How does personality affect perception of advertising messages? The Big Five model and advertising responses: a meta-analysis","authors":"Alicja Grochowska, Agnieszka Młyniec, Konrad Hryniewicz, Elżbieta Józefowicz, Karolina Ponikowska-Szmajda, Agnieszka Kaczmarek (Ozimek), Katarzyna Wisiecka, Paulina Ślęzak, Krzysztof Krejtz","doi":"10.1080/02650487.2024.2321806","DOIUrl":"https://doi.org/10.1080/02650487.2024.2321806","url":null,"abstract":"An attempt to identify relationships between the Big Five personality traits and responses to advertising was made by meta-analyzing results of 15 studies (308 correlations). Variables of brand fam...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140070318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Sportswashing: exploiting sports to clean the dirty laundry 体育清洗：利用体育清洗脏衣服
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-02-24 DOI: 10.1080/02650487.2024.2310937
Lars Bergkvist, Heidi Skeiseid
{"title":"Sportswashing: exploiting sports to clean the dirty laundry","authors":"Lars Bergkvist, Heidi Skeiseid","doi":"10.1080/02650487.2024.2310937","DOIUrl":"https://doi.org/10.1080/02650487.2024.2310937","url":null,"abstract":"Sportswashing became a current media topic in the run-up to and during the Qatar 2022 Men’s FIFA World Cup. However, there is no consensus on what the term means, and there is limited research on t...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139977324","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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