人格如何影响对广告信息的感知?五大人格模型与广告反应:荟萃分析

IF 5.3 3区 管理学 Q1 BUSINESS
Alicja Grochowska, Agnieszka Młyniec, Konrad Hryniewicz, Elżbieta Józefowicz, Karolina Ponikowska-Szmajda, Agnieszka Kaczmarek (Ozimek), Katarzyna Wisiecka, Paulina Ślęzak, Krzysztof Krejtz
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引用次数: 0

摘要

通过对 15 项研究(308 项相关性研究)的结果进行元分析,我们试图确定五大人格特质与广告反应之间的关系。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
How does personality affect perception of advertising messages? The Big Five model and advertising responses: a meta-analysis
An attempt to identify relationships between the Big Five personality traits and responses to advertising was made by meta-analyzing results of 15 studies (308 correlations). Variables of brand fam...
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CiteScore
13.90
自引率
19.40%
发文量
66
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