Alicja Grochowska, Agnieszka Młyniec, Konrad Hryniewicz, Elżbieta Józefowicz, Karolina Ponikowska-Szmajda, Agnieszka Kaczmarek (Ozimek), Katarzyna Wisiecka, Paulina Ślęzak, Krzysztof Krejtz
{"title":"How does personality affect perception of advertising messages? The Big Five model and advertising responses: a meta-analysis","authors":"Alicja Grochowska, Agnieszka Młyniec, Konrad Hryniewicz, Elżbieta Józefowicz, Karolina Ponikowska-Szmajda, Agnieszka Kaczmarek (Ozimek), Katarzyna Wisiecka, Paulina Ślęzak, Krzysztof Krejtz","doi":"10.1080/02650487.2024.2321806","DOIUrl":null,"url":null,"abstract":"An attempt to identify relationships between the Big Five personality traits and responses to advertising was made by meta-analyzing results of 15 studies (308 correlations). Variables of brand fam...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"20 1","pages":""},"PeriodicalIF":5.3000,"publicationDate":"2024-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Advertising","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/02650487.2024.2321806","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
An attempt to identify relationships between the Big Five personality traits and responses to advertising was made by meta-analyzing results of 15 studies (308 correlations). Variables of brand fam...
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