{"title":"时装零售商类别对可持续标签的交互效应：感知利益、模糊性、信任和购买意向的作用","authors":"Minjung Cho, Eunju Ko, Benjamin E. Borenstein","doi":"10.1080/02650487.2024.2306763","DOIUrl":null,"url":null,"abstract":"While fashion brands, manufacturers, and third-party agencies have long used eco-labels to inform consumers about their sustainability efforts, this method is now becoming popular among retailers, ...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"47 1","pages":""},"PeriodicalIF":5.3000,"publicationDate":"2024-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The interaction effect of fashion retailer categories on sustainable labels: the role of perceived benefits, ambiguity, trust, and purchase intention\",\"authors\":\"Minjung Cho, Eunju Ko, Benjamin E. Borenstein\",\"doi\":\"10.1080/02650487.2024.2306763\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"While fashion brands, manufacturers, and third-party agencies have long used eco-labels to inform consumers about their sustainability efforts, this method is now becoming popular among retailers, ...\",\"PeriodicalId\":48111,\"journal\":{\"name\":\"International Journal of Advertising\",\"volume\":\"47 1\",\"pages\":\"\"},\"PeriodicalIF\":5.3000,\"publicationDate\":\"2024-02-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Advertising\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1080/02650487.2024.2306763\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Advertising","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/02650487.2024.2306763","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
The interaction effect of fashion retailer categories on sustainable labels: the role of perceived benefits, ambiguity, trust, and purchase intention
While fashion brands, manufacturers, and third-party agencies have long used eco-labels to inform consumers about their sustainability efforts, this method is now becoming popular among retailers, ...
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