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International Journal of Advertising最新文献

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Digital transformation, online advertising, and consumer behaviour 数字化转型、网络广告和消费者行为
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-02-22 DOI: 10.1080/02650487.2024.2317632
Sahil Gupta, Justin Paul, Jennifer L. Stoner, Arun Aggarwal
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引用次数: 0
Ad skipping, the ‘ad free internet’ and privacy: a call for research 跳过广告、"无广告互联网 "与隐私：研究呼吁
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-02-18 DOI: 10.1080/02650487.2024.2309747
Charles R. Taylor
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引用次数: 0
Minimalism and advertising: a call for research 极简主义与广告：研究呼吁
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-02-17 DOI: 10.1080/02650487.2024.2306791
Charles R. Taylor
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引用次数: 0
Decoding demarketing advertising effects through the IMC lens: the role of earned and paid media 通过 IMC 视角解码去市场化广告效果：赚取媒体和付费媒体的作用
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-02-12 DOI: 10.1080/02650487.2024.2312751
Hye Jin Yoon, Yoon-Joo Lee, Shuoya Sun
{"title":"Decoding demarketing advertising effects through the IMC lens: the role of earned and paid media","authors":"Hye Jin Yoon, Yoon-Joo Lee, Shuoya Sun","doi":"10.1080/02650487.2024.2312751","DOIUrl":"https://doi.org/10.1080/02650487.2024.2312751","url":null,"abstract":"Green demarketing has received attention as a viable strategy in response to consumers’ demand for sustainable marketing. Only a few studies focused on testing demarketing at the product level. Thi...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139751646","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The interaction effect of fashion retailer categories on sustainable labels: the role of perceived benefits, ambiguity, trust, and purchase intention 时装零售商类别对可持续标签的交互效应：感知利益、模糊性、信任和购买意向的作用
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-02-02 DOI: 10.1080/02650487.2024.2306763
Minjung Cho, Eunju Ko, Benjamin E. Borenstein
{"title":"The interaction effect of fashion retailer categories on sustainable labels: the role of perceived benefits, ambiguity, trust, and purchase intention","authors":"Minjung Cho, Eunju Ko, Benjamin E. Borenstein","doi":"10.1080/02650487.2024.2306763","DOIUrl":"https://doi.org/10.1080/02650487.2024.2306763","url":null,"abstract":"While fashion brands, manufacturers, and third-party agencies have long used eco-labels to inform consumers about their sustainability efforts, this method is now becoming popular among retailers, ...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139678467","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Diversity in the digital age: how consumers respond to diverse virtual influencers 数字时代的多样性：消费者如何应对多样化的虚拟影响者
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-01-30 DOI: 10.1080/02650487.2023.2300927
Carla Ferraro, Sean Sands, Nives Zubcevic-Basic, Colin Campbell
{"title":"Diversity in the digital age: how consumers respond to diverse virtual influencers","authors":"Carla Ferraro, Sean Sands, Nives Zubcevic-Basic, Colin Campbell","doi":"10.1080/02650487.2023.2300927","DOIUrl":"https://doi.org/10.1080/02650487.2023.2300927","url":null,"abstract":"In recent years the popularity of social media influencers has grown exponentially, in part because influencers tend to not be seen as advertising and they enable brands to reach engaged audiences....","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139656573","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Brand embeddedness in advergames through brand–game congruence and brand prominence: a typology of ways to design a game around a brand 通过品牌-游戏一致性和品牌显著性在广告游戏中嵌入品牌：围绕品牌设计游戏的方法类型学
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-01-30 DOI: 10.1080/02650487.2024.2305529
Amélie Joassard, Sonia Capelli
{"title":"Brand embeddedness in advergames through brand–game congruence and brand prominence: a typology of ways to design a game around a brand","authors":"Amélie Joassard, Sonia Capelli","doi":"10.1080/02650487.2024.2305529","DOIUrl":"https://doi.org/10.1080/02650487.2024.2305529","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140481821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Rethinking the elderly consumers’ motivational shifts: the roles of time perception and goal orientation 反思老年消费者的动机转变：时间观念和目标导向的作用
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-01-29 DOI: 10.1080/02650487.2024.2301891
Jihern Kim, Dongwon Min, Eunkyung Lee
{"title":"Rethinking the elderly consumers’ motivational shifts: the roles of time perception and goal orientation","authors":"Jihern Kim, Dongwon Min, Eunkyung Lee","doi":"10.1080/02650487.2024.2301891","DOIUrl":"https://doi.org/10.1080/02650487.2024.2301891","url":null,"abstract":"The market for elderly consumers is expanding fast as the elderly population is increasing rapidly. Subsequently, the understanding of how elderly consumers perceive and make judgments of new infor...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139751644","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The role of perceived freewill in crises of human-AI interaction: the mediating role of ethical responsibility of AI 感知到的自由意志在人与人工智能互动危机中的作用：人工智能伦理责任的中介作用
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2024-01-02 DOI: 10.1080/02650487.2023.2299563
Jungyong Ahn, Jungwon Kim, Yongjun Sung
{"title":"The role of perceived freewill in crises of human-AI interaction: the mediating role of ethical responsibility of AI","authors":"Jungyong Ahn, Jungwon Kim, Yongjun Sung","doi":"10.1080/02650487.2023.2299563","DOIUrl":"https://doi.org/10.1080/02650487.2023.2299563","url":null,"abstract":"This study aims to uncover the underlying psychological mechanism through which individuals attribute ethical responsibility to conversational artificial intelligence (AI). Furthermore, this study ...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2024-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139079838","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
She’s my favorite YouTuber, so I watch ads on her channel: The interplay of parasocial interaction and YouTube ad knowledge on voluntary ad-watching 她是我最喜欢的 YouTuber，所以我看她频道上的广告：寄生社交互动和 YouTube 广告知识对自愿观看广告的相互作用
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2023-12-27 DOI: 10.1080/02650487.2023.2295726
Yoon Hi Sung, Chan Yun Yoo, Jiyoon (Karen) Han
{"title":"She’s my favorite YouTuber, so I watch ads on her channel: The interplay of parasocial interaction and YouTube ad knowledge on voluntary ad-watching","authors":"Yoon Hi Sung, Chan Yun Yoo, Jiyoon (Karen) Han","doi":"10.1080/02650487.2023.2295726","DOIUrl":"https://doi.org/10.1080/02650487.2023.2295726","url":null,"abstract":"This research examined a unique ad-consuming behavior on YouTube, voluntary ad-watching, triggered by the levels of parasocial interaction (PSI) that users establish with YouTubers. Study 1 reveale...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2023-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139067796","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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