{"title":"Sonic品牌作为一种促销工具:这个概念的时代已经到来，需要进行研究","authors":"Charles R. Taylor","doi":"10.1080/02650487.2023.2273075","DOIUrl":null,"url":null,"abstract":"Published in International Journal of Advertising: The Review of Marketing Communications (Vol. 42, No. 8, 2023)","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"25 1","pages":""},"PeriodicalIF":5.3000,"publicationDate":"2023-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Sonic branding as a promotional tool: a concept whose time has come and a call for research\",\"authors\":\"Charles R. Taylor\",\"doi\":\"10.1080/02650487.2023.2273075\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Published in International Journal of Advertising: The Review of Marketing Communications (Vol. 42, No. 8, 2023)\",\"PeriodicalId\":48111,\"journal\":{\"name\":\"International Journal of Advertising\",\"volume\":\"25 1\",\"pages\":\"\"},\"PeriodicalIF\":5.3000,\"publicationDate\":\"2023-11-21\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Advertising\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1080/02650487.2023.2273075\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Advertising","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/02650487.2023.2273075","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
