{"title":"消费者的期望和熟悉程度对广告中欺骗性定价的影响:从点滴定价实践的观点","authors":"Somak Banerjee, Sujay Dutta, Abhijit Biswas, Hyokjin Kwak","doi":"10.1080/02650487.2023.2282868","DOIUrl":null,"url":null,"abstract":"Drip pricing practice, which involves promoting a seemingly low initial price and then introducing add-on price components without upfront disclosures, is commonly seen as a deceptive advertising p...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"30 5","pages":""},"PeriodicalIF":5.3000,"publicationDate":"2023-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The impact of consumer expectations and familiarity on deceptive pricing in advertising: a view from drip pricing practice\",\"authors\":\"Somak Banerjee, Sujay Dutta, Abhijit Biswas, Hyokjin Kwak\",\"doi\":\"10.1080/02650487.2023.2282868\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Drip pricing practice, which involves promoting a seemingly low initial price and then introducing add-on price components without upfront disclosures, is commonly seen as a deceptive advertising p...\",\"PeriodicalId\":48111,\"journal\":{\"name\":\"International Journal of Advertising\",\"volume\":\"30 5\",\"pages\":\"\"},\"PeriodicalIF\":5.3000,\"publicationDate\":\"2023-11-20\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Advertising\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1080/02650487.2023.2282868\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Advertising","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/02650487.2023.2282868","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
The impact of consumer expectations and familiarity on deceptive pricing in advertising: a view from drip pricing practice
Drip pricing practice, which involves promoting a seemingly low initial price and then introducing add-on price components without upfront disclosures, is commonly seen as a deceptive advertising p...
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
