{"title":"博彩公司的体育赞助是一场输不起的游戏吗？调查消费者对博彩、品牌和球队结果的反应","authors":"Steffi De Jans, Liselot Hudders, Bram Constandt","doi":"10.1080/02650487.2024.2350852","DOIUrl":null,"url":null,"abstract":"The current study investigates the causal relationships between exposure to gambling sports sponsorship and consumers’ gambling-linked, team, and brand outcomes, as well as the underlying explanato...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.3000,"publicationDate":"2024-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Are gambling company sports sponsorships a losing game? Investigating consumer responses on gambling, brand and team outcomes\",\"authors\":\"Steffi De Jans, Liselot Hudders, Bram Constandt\",\"doi\":\"10.1080/02650487.2024.2350852\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The current study investigates the causal relationships between exposure to gambling sports sponsorship and consumers’ gambling-linked, team, and brand outcomes, as well as the underlying explanato...\",\"PeriodicalId\":48111,\"journal\":{\"name\":\"International Journal of Advertising\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":5.3000,\"publicationDate\":\"2024-05-17\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Advertising\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1080/02650487.2024.2350852\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Advertising","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/02650487.2024.2350852","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
Are gambling company sports sponsorships a losing game? Investigating consumer responses on gambling, brand and team outcomes
The current study investigates the causal relationships between exposure to gambling sports sponsorship and consumers’ gambling-linked, team, and brand outcomes, as well as the underlying explanato...
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