{"title":"社交媒体影响者帮助世界：揭示他们在公益营销中的优势和临界因素","authors":"Chen Lou, Xuan Zhou, Qinyue Xu","doi":"10.1080/02650487.2024.2348943","DOIUrl":null,"url":null,"abstract":"While social media influencers have manifested their convertible marketing value in sponsorship deals, brands and non-profits have also been experimenting with them to promote social causes. Whethe...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.3000,"publicationDate":"2024-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Social media influencers helping the world? uncovering their advantages and tipping factors in cause-related marketing\",\"authors\":\"Chen Lou, Xuan Zhou, Qinyue Xu\",\"doi\":\"10.1080/02650487.2024.2348943\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"While social media influencers have manifested their convertible marketing value in sponsorship deals, brands and non-profits have also been experimenting with them to promote social causes. Whethe...\",\"PeriodicalId\":48111,\"journal\":{\"name\":\"International Journal of Advertising\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":5.3000,\"publicationDate\":\"2024-05-07\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Advertising\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1080/02650487.2024.2348943\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Advertising","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/02650487.2024.2348943","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
Social media influencers helping the world? uncovering their advantages and tipping factors in cause-related marketing
While social media influencers have manifested their convertible marketing value in sponsorship deals, brands and non-profits have also been experimenting with them to promote social causes. Whethe...
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